UK supermarkets are showing a growing appetite for long-term contracts with soft fruit suppliers due to concerns around product availability. read more

Luna, the first avocado variety launched by the Green Motion platform, made its European debut at an event organised by worldwide licence holder Eurosemillas at Fruit Attraction this week. read more

From the country that brought us such iconic designs as Ferrari, Gucci and Martini comes a new contender looking to make its mark in the fast-growing yellow kiwifruit segment. KiKoKa, the new brand name of Rivoira Group’s Yellow Kiwi Project, was unveiled at a crowded press conference at this
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Spain’s Nufri Group invited suppliers, customers and colleagues to celebrate its 50th anniversary this Wednesday at Fruit Attraction in Madrid. To mark the occasion, the company enlisted the help of Michelin-starred chef Joel Castanyé from Lleida’s La Boscana restaurant. Castanyé is a
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The Real Green Food Co has launched the first premium mushroom brand for the Spanish market. The company said The Real ChampiON, which was debuted at this week’s Fruit Attraction fair, embodies its commitment to sustainability, maximum flavour and local production. read more

The Real Green Food Co has launched the first premium mushroom brand for the Spanish market. The company said The Real ChampiON, which was debuted at this week’s Fruit Attraction fair, embodies its commitment to sustainability, maximum flavour and local production. read more

The Real Green Food Co has launched the first premium mushroom brand for the Spanish market. The company said The Real ChampiON, which was debuted at this week’s Fruit Attraction fair, embodies its commitment to sustainability, maximum flavour and local production. read more

Bloom Fresh unveiled its new corporate identity at Fruit Attraction Madrid 2023, reaffirming its commitment to breeding tasty, healthy and sustainable table grape and cherry varieties across 24 countries. read more

Among the Fruit Attraction 2023 stands, we were attracted by one novelty in particular at the Del Monte stand, in addition to the limited edition of tricolour kiwis: a new, more compact pineapple-cutting machine that can be installed in the fruit and vegetable departments.
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Among the Fruit Attraction 2023 stands, we were attracted by one novelty in particular at the Del Monte stand, in addition to the limited edition of tricolour kiwis: a new, more compact pineapple-cutting machine that can be installed in the fruit and vegetable departments.
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Italian apple company Vog has relaunched its organic brand and continued its efforts to promote a more effective method of marketing to consumers.  read more

Cooperation as the key to growth in the European fruit and vegetable market. A new international fair, Fruit Attraction São Paulo, co-organised by Ifema Madrid and Fiera Milano, is born. The first edition will be from 16 to 18 April 2024 at the São Paulo Expo Congress and Exhibition Centre
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Join us on a culinary journey. This is the message chosen by Vog for the new 2023-2024 campaign for Marlene apples, which have begun marketing with the Gala variety. Present at Fruit Attraction, the Consortium for this year's communication focuses on the wheel
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Cooperation as the key to growth in the European fruit and vegetable market. A new international fair, Fruit Attraction São Paulo, co-organised by Ifema Madrid and Fiera Milano, is born. The first edition will be from 16 to 18 April 2024 at the São Paulo Expo Congress and Exhibition Centre
read more

Fairtrade International has launched a major new initiative as it strives to deliver decent incomes for workers on Fairtrade certified banana plantations across the world. read more

Fairtrade International has launched a major new initiative as it strives to deliver decent incomes for workers on Fairtrade certified banana plantations across the world. read more

F.lli Orsero - a brand synonymous with Extra Premium quality fruit - will participate in the 2023 edition of Fruit Attraction, the International Fruit and Vegetable Fair scheduled from 3 to 5 October at the Ifema Feria centre in Madrid. read more

McGarlet, a reference point in the fruit and vegetable sector, is enthusiastically preparing to participate in the next edition of Fruit Attraction, scheduled from 3 to 5 October 2023at Ifema in Madrid. This event represents, as every year, an important opportunity to meet
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Pink Lady looks forward to meeting its partners in Madrid at Fruit Attraction, which kicks off tomorrow (Hall 10, stand 10 FO2). read more

Gruppo Alegraparticipates at Fruit Attraction 2023 (Hall 8, stand C12). Alegra, Brioand Valfrutta Fresco will bring the fruit of their members' work and commitment to the collective area set up by Cso Italy. Among the most awaited novelties is the premium kiwi fruit made in Italy
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