Fruit Attraction closed the doors of its 15th edition with the best participation figures of its entire history. A total of 103,868 professionals from 145 countries - 8 more than last year - attended the event, an increase of 16% compared to last year.
read more

Westfalia Fruit, a multinational supplier of avocados and an array of fresh fruits, unveiled, for the first time in virtual reality, its "Orchard of the Future" at Fruit Attraction 2023 in Madrid. Dr. Merensky's vision, encapsulated in the motto "To Do Good," serves as the guiding principle for
read more

Alexandre Picault, managing director of Kultive, reviews the 2023 eggplant campaign and discusses future development and diversification projects. read more

A jury presented Fruit Attraction’s Innovation Hub Fresh Produce award to xEXPRIMIR, while the F&V Industry award went to FMC AGRICULTURAL SOLUTION, and the Sustainability Actions and Commitment award was won by CAPEC, each of whom received €2,000. read more

At Fruit Attraction Tomra Food presented itself with an important novelty, the opening of its Valencia headquarters. "It will be the hub, the reference point for the entire Emea market for Tomra Food," said Roberto Ricci, Regional Director Emea of Tomra Fresh Food. Finally we will have a
read more

The know-how of ARC includes “bundling, tying, attaching, binding and banding.” The Normandy-based company launched its new SE1 NEO bundling machine at Fruit Attraction. read more

At Fruit Attraction, one of the leading trade fairs in the fruit and vegetable sector, Semillas Fitó and Colle d'Oro have formalised a strategic alliance aimed at expanding and consolidating the CRÜ courgette brand throughout Italy. This agreement represents a commitment in the
read more

This year, Demain la Terre was present at Fruit Attraction with new members and a bigger booth. It was also an opportunity for the association to “reaffirm its commitments and unveil its future projects,” further “setting the standard for social and environmental progress.” read more

Very positive results for the presence of La Linea Verde Group at Fruit Attraction, one of the world's most important events in the fruit and vegetable sector, which took place from 3 to 5 October in Madrid. The 2023 edition recorded the largest attendance ever, with more than 90,000
read more

At Fruit Attraction, allium specialist Jardins du Midi presented its new products with the Planet-Score label. read more

Citrosol has overhauled its corporate image to better reflect its business activities. Presenting its new look at last week’s Fruit Attraction, the Valencian company said it represents the modernity and evolution of the Citrosol brand over the last ten years. read more

Pierre Monteux, general manager of UGPBAN, was present at the Solveg booth at Fruit Attraction and agreed to talk about the situation facing the French banana sector. Under heavy pressure from cercosporiosis, responsible for a drop in yields, the bananas of Guadeloupe and Martinique could find
read more

The French Apple Pear Association (ANPP) gives a positive review of its visit to Fruit Attraction and talks about the very promising start of the French apple campaign. Sandrine Gaborieau, in charge of communication for the association, also discusses the surprising color of this year’s Golden
read more

The Ecuadorean Banana Cluster gathered at last week’s Fruit Attraction in Madrid to highlight the country’s credentials as an ethical supplier and reiterate calls for European retailers to take a more proactive stance on the application of shared responsibility within the banana supply chain. read more

During a packed press conference at the Fruit Attraction horticultural trade fair in Madrid, the Italian Rivoira Group finally unveiled the new brand name that will be used to market two recently launched yellow pulp kiwifruit varieties: Kikoka. read more

"We are in what scholars call a permacrisis: a pandemic, a deflation, an inflation, a war. Melinda 2.0 is meant to be a throwing down of a gauntlet for the thinking that the Consortium will be doing in the coming months, years". Luca Zaglio, new director
read more

On October 3rd, during the Fruit Attraction fair, Afrucat -Catalonia's Fruit Business Association- presented a balance of Catalonia's 2023 stone fruit campaign. read more

The World Citrus Organisation (WCO) hosted its 2023 WCO Conference and a meeting of its Global Marketing working group at Fruit Attraction 2023 in Madrid on 3rd October. During these events, WCO, as the platform for dialogue and action for the global citrus community, fostered a discussion on
read more

Bags made of waterproof paper took center stage at the Dsmart GmbH booth at Fruit Attraction in Madrid. The company, founded in 2015 and based in Beselich (near Montabaur), deals with the distribution of modern fruit and vegetable packaging for the European-wide market. The packaging is
read more

Good news for Apulian agriculture comes from Madrid, more precisely from 'Fruit Attraction 2023', one of the most important European trade fairs dedicated to fruit and vegetables. The planning and financial consulting firm 'facciamoFILIERA' srls , of consultants Daniela
read more