Ecuador's banana sector calls for greater social commitment from European distribution to offer a fair price for bananas.
Fruit Attraction was also a crucial meeting point for the banana sector, which, on the verge of negotiating the next banana contracts for 2024, took advantage of the fair to demand a Shared Responsibility agreement that guarantees a fair price for bananas. The living wage is one of the challenges that the Ecuadorian Banana Cluster has overcome, since
The banana sector has been able to overcome the challenges of the banana sector since
It is a very important sector for the banana sector.
"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.