There are several projects on which Nunhems, the Vegetable Seeds division of Basf, is working, and at Fruit Attraction, with Claudia Iannarella, the company's account manager produce chain, we took stock of two in particular: Sunions, the onion that doesn't tear, already distributed
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At Fruit Attraction Benjamin Laimer, Vip's sales manager, told us about the consortium's communication strategies. In Italy, in particular, it recently launched the project A ogni mela la sua stagione (To every apple its season), aimed at publicising the wide selection of organic apples from the Val
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"Blood oranges from Sicily have the right quality and numbers to compete on the international markets. At Fruit Attraction in Madrid, also thanks to the presence of our members, I was pleased to notice how our entrepreneurial model, made up of entrepreneurs who work to establish relations
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The stone fruit event will be hosted again by the capital of the Spanish Region of Murcia next November. The fifth edition of the National Stone Fruit Congress was presented at the latest edition of Fruit Attraction as the biennial event for the sector. It will serve to showcase the latest
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Another company exhibiting at the 15th edition of Fruit Attraction 2023 was NSG, a research and testing company active in the strawberry and small fruit sector. For the Italian company, this is the fourth year in a row that it has participated in this important international event. As a partner
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Civi-Italia, the first national interprofessional consortium of nursery associations and national unions of fruit, vegetable and nut growers, representing 90 per cent of the Italian nursery sector, participated for the first time in Fruit Attraction with a collective. The
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Fruit Attraction is over for another year, and FreshPlaza has been busy making our photo report of the event. With around 2,000 exhibitors from 56 countries and approximately 90,000 visitors from 137 countries, the Fruit Attraction is becoming more international every year. We were also on the
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Eurosemillas took advantage of the Fruit Attraction showcase to present the first variety launched by the Green Motion Avocados platform, which will begin to be marketed before the end of this year, to around 150 entrepreneurs and growers. This is LUNA ucr, an avocado with flower
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Civi-Italia, the first national interprofessional consortium of nursery associations and national unions of fruit, vegetable and nut growers, representing 90 per cent of the Italian nursery sector, participated for the first time in Fruit Attraction with a collective. The
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CIVI-Italy, the first national interprofessional consortium between nursery associations and national unions of fruit, vegetable and nut growers, representing 90 per cent of the Italian nursery sector, participated for the first time in an international trade fair with a
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Biovegen, the biotechnology platform dedicated to connecting advances in agricultural research with the needs of companies, consolidated its collaboration with the Fruit Attraction fair this year. In 2021 Biovegen opted to promote a new catalyst space for innovation in the agricultural sector.
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A new sustainability seal called Ecowoox will give fresh produce suppliers a “competitive edge” when trying to reach eco-conscious final consumers. read more

A new sustainability seal called Ecowoox will give fresh produce suppliers a “competitive edge” when trying to reach eco-conscious final consumers. read more

A new sustainability seal called Ecowoox will give fresh produce suppliers a “competitive edge” when trying to reach eco-conscious final consumers. read more

BASF | Nunhems®, participated in the 15th edition of Fruit Attraction from 3 to 5 October. At this event it showed its most innovative proposals and, more importantly, its role as a trusted partner of the entire chain to achieve success in the market. read more

The Innovation Hub Awards, the awards for innovation in the fruit and vegetable sector, were presented at Fruit Attraction, chosen from fifteen candidates: the Fresh Produce award went to the company xExprimir, the F&V Industry award to Fmc Agricultural Solution and, in the category
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External and internal quality grading, packaging and palletising, through to the robotization of operations from the field to picking in the dispatch warehouse. Uniteca Fruit Attraction presented the wide range of technological solutions that can help central
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The leading brassica producer, Cricket, participated in this year's edition of Fruit Attraction, the leading international event in the fruit and vegetable sector. The fair was witness to Cricket's innovation, the strengthening of relationships with

Cricket, the leading producer of brassica products

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Once again this year, Fruit Attraction has witnessed the importance of the agricultural sector on the national scene, where Primaflor has unveiled its new products to all those attending the fifteenth edition of Fruit Attraction. The company from Almeria presented more than ten new products.
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