Egypt as an international partner, Lazio as the leading Region, and potatoes as the symbolic product. These are just some of the highlights of the 42nd edition of Macfrut, the international fair dedicated to the fruit and vegetable supply chain, which will take place from Tuesday 6 to Thursday 8. read more

Macfrut (with a 40% increase in turnover in 2024) is increasingly looking towards the Middle East and African markets. The presentation of the 42nd edition in Cairo, following previous editions in Doha, Riyadh, and Expo Dubai, confirms this trend. Egypt as an international partner, with the Lazio Region playing a leading role, focusing on potatoes. read more

Fruits and vegetables are a key sector for the development of Africa. This was strongly reiterated by the President of Macfrut, Renzo Piraccini, during the meeting "Africa, Italy, Europe: a new cooperation for sustainable development", promoted by the AVSI Foundation and hosted at the Meeting. read more

Po wielkim sukcesie na targach Fieragricola (Werona) i MacFrut (Rimini), system nawadniający stworzony przez SR Innovative zyskuje popularność na włoskim rynku i za granicą. "Pozytywne opinie od użytkowników końcowych są tym, czego oczekiwaliśmy" - mówi Isacco Roviaro, prezes SR Innovative. "Naszym... read more

A key sector for Africa's development. This is how Renzo Piraccini, the president of Macfrut (a fair scheduled to take place in Rimini from May 6th to 8th, 2025), spoke about the fruit and vegetable industry during the event "Africa, Italy, Europe: a new cooperation for sustainable development". read more

During the last edition of Red Planet, the immersive event about tomatoes, created by Agroter and Macfrut, there was a special guest arriving directly from the East: the white cherry tomato. This guest has become a regular thanks to AgriPeppe, a fruit and vegetable cooperative. read more

In 2024, Macfrut benefited from the additional Frecciarossa train service in Italy, which provided more connections from both the north and south and stopped at the Rimini Fiera station. It is possible that air arrivals may increase in 2025, potentially including a stopover at the nearby Rimini Federico Fellini International Airport. read more

The potential for Africa to be a continent of opportunities for the Italian fruit and vegetable supply chain was already apparent due to the significant participation of African companies in the last edition of Macfrut. However, the Italian company ADfruit took a different approach by participating in F&B. read more

Already at work, the organizational machinery of Macfrut 2025 is in motion with the first international missions confirming the increasingly international character of the fruit and vegetable supply chain fair. Less than two months from the conclusion of the fair, in these days the president of Macfrut, Renzo Piraccini, has travelled… read more

Macfrut 2025 is presented in Egypt. Appointment in Cairo on Wednesday, September 11th where the press conference for the 42nd edition of the International Fruit and Vegetable Fair will be held. read more

Africa and the Middle East are becoming increasingly strategic areas for the export of Italian fruits and vegetables. Macfrut 2025 will be presented in Egypt, in Cairo, on Wednesday, September 11th, where a press conference will be held to introduce the 42nd edition of the International Supply Chain Exhibition. read more

This year as well, Pianeta Rosso was a 360° journey to discover the tomato; a comparison between consumers and experts to understand the main characteristics that berries must have to conquer the supply chain. The immersive experience created by Agroter and MacFrutha involved read more

The sale of "Dolce Passione" watermelons started during the first week of May, just as Macfrut was taking place. This Italian-selected watermelon is commercialized by 4 Italian companies that decided to work together and set up a consortium (Alma Seges, Cico-Mazzoni, Lorenzini Naturamica Op. read more

Rozpoczęła się właśnie kampania marketingowa dla arbuza Perla Nera, wraz z ogólnokrajową kampanią reklamową. Nowy spot, zaprezentowany na targach Macfrut, również przedstawia Bruno Francescona jako aktora (krojącego arbuz). Zdjęcie grupowe podczas Macfrut. W Italii arbuz Perla Nera jest uprawiany. read more

A nation that is almost a continent, with significant fresh produce production that is never enough and always seeking new technologies - this is India. India attended Macfrut for the first time with a large stand and one of the most representative companies of the country. read more

Business meetings, networking activities, commercial relationships. Positive outcome for India at Macfrut, where it was present for the first time with a national pavilion coordinated by APEDA, the main authority playing a central role in exports and promotion. read more

The 41st edition of Macfrut has ended and it is time to take stock for Agricola Lusia, the company from Rovigo specializing in the sourcing, packaging, and distribution of national and overseas citrus fruits. The most important news is that since May 7th, the company has modified the. read more

Thanks to its Closed Loop R-PET projects, presented at the Italian trade fair Macfrut, the company is progressing towards a circular economy for packaging, integrating approximately 60,000 tons of reusable PET per year into a closed system. read more

During the last Macfrutho event, I had the opportunity to participate in a seminar that analyzed the state of the art and future prospects of the Organic sector. I shared my point of view on how this category is treated in the fruit and vegetable departments of Italian large-scale retail. read more

Macfrut 2024 was a crucial stage for the world of packaging machinery, as could be seen by visiting the Ulma Packaging stand (click here). For the company from Gragnano Trebbiense (PC), it was a unique opportunity to showcase up close to visitors and clients the latest innovations. read more