Macfrut and Cibus were two perfect showcases to present the Zerbinati's new products: the IV gammaLe Chicche line of salads with an attractive graphic restyling, and the new summer soup that enriches the single-portion range. We talked about it with Silvia Natta, Marketing and... read more

Positive results for this year's trade fair edition: During the three days, 56,200 entries were recorded in the exhibition halls of the Rimini Expo Center, a +13% increase compared to the previous year. More and more operators and foreign buyers, as well as scientific events with international participation. read more

Varietal innovation is increasingly becoming a key for development in the fruit and vegetable sector, and the issue of patents and their protection is one of the hot topics. The theme was explored in depth, with a discussion involving the academic world, researchers, and businesses, at Macfrut during the conference on the supply chain. read more

Po ubiegłorocznym debiucie, chrupiąca sałata od Felliniego Patrizio została przyjęta z entuzjazmem na targach Macfrut. Sałata została opracowana dzięki badaniom prowadzonym przez Rijk Zwaan i została zaprezentowana w spersonalizowanych opakowaniach zawierających dwie główki. Ekspeci i nabywcy docenili jej słodycz i chrupkość. read more

The topic is one of the hottest as it concerns patents and the protection of varietal innovation. This theme was explored at Macfrut in the conference "The varietal innovation chain in fruit growing: patents, forms of protection, and models of commercial development," promoted by SOI. read more

The success of Macfrut, as evidenced by the record number of attendees and supported by participants' comments, confirms how important it still is for the entire supply chain to meet in person, to network (and do business), share, discuss, and delve into all the relevant topics. read more

Macfrut, an international event for the fresh produce industry, once again received enthusiastic support from exhibitors. A total of 56,200 people attended the three-day trade fair at Rimini Expo halls, marking a 13% increase compared to. read more

The comparison between the retail world and the production world can offer very interesting insights to understand some dynamics of our sector. And that's what happened during the last Macfrut, at the conference "Together to live the change", organized by La Grande Bellezza. read more

At Macfrut, "Mago," the Italian branch of the Polish multinational company, presented a method for extending the shelf life of fruit by a third in a natural way directly at the point of sale. This display stand absorbs ethylene through a series of slots along the metal profile of the frame. It purifies the. read more

Full marks promotion for Crunchy lettuce, featured in the exhibition by the Romagna company Fellini Patrizio during the last edition of Macfrut. The innovative concept, developed by Rijk Zwaan research, was presented as "Crunchy - The lettuce that crunches". read more

At Macfrut, "Mago," the Italian branch of the Polish multinational company, presented a method to extend the shelf life of fruit by a third in a natural way, directly at the point of sale. "This display stand absorbs ethylene through a series of slots along the metal profile of the frame. It purifies." read more

The new line of exotic fruit branded Dole was the protagonist at Macfrut. After making its debut on the market a few months ago, the range of tropical fruits was officially presented at the leading trade fair in the fruit and vegetable sector, which concluded in recent weeks. read more

Ventilating and cooling greenhouses has become essential due to the high temperatures often experienced off-season. At Macfrut, Impresind, a company from the province of Milan, showcased its system for air destratification and cooling using a nebulizer. Mixing the air is also crucial during this process. read more

During the last day of Macfrut 2024, the event "Ortofrutta Connect" was successfully held, organized jointly by Joinfruite Rurall - Rural & Urban Digital Hub to provide a valuable opportunity for reflection on the new frontiers of digital innovation in the agricultural sector. read more

After a two-year hiatus, AgriCoat NatureSeal returned to Macfrut in Rimini, Italy. The company has bolstered its European sales team, with Simon Matthews, the company's Director, present alongside Marino Castillo, who is based in Spain and oversees the market throughout the region. read more

The enthusiasm of the exhibitors confirms that Macfrut is the international event of the fruit and vegetable sector. During the three days at the Rimini Expo Centre, 56,200 visitors entered the

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Joining forces for a common goal: contributing to create a new market segment, even redefining the layout of the department. With this purpose, Op Consorzio Funghi di Treviso, which participated in Macfrut, has joined the Zero Residue Basket project. The Zero Residue line. read more

The Macfrut trade fair, where Assomela, the Association of Italian Apple Producers, presented itself with a collective stand featuring the three largest member OPs from Trentino-Alto Adige: VOG - Home of Apples, VIP (Val Venosta), and Melinda, was an opportunity to meet all the members and engage in networking. read more

Charic Fresh Fruit & Vegetables has been exporting fresh produce from Uganda for many years and offers a wide range of products. "We have the Jumbo avocado, which is native to East Africa and much larger in size compared to the Hass or Fuerte varieties. We export all these varieties from Uganda as well as... read more

Macfrut, the international event for the fruit and vegetable supply chain, has once again received an enthusiastic response from exhibitors. According to Piraccini, "This is the place to be to find out where the sector is headed." read more