Apofruit's strawberry campaign 2023-24 kicks off, with the first quantities marketed through the Solarelli and Piraccini brands. The first variety is Marimbella,developed by Nova Siri Genetics. On the market until the end of January Strawberries Marimbella Piraccini read more

New ties between Dole and the world of sport. Dole Italia announces that it has signed an agreement with Inter Milan as Official Women Partner for the next two sports seasons. The values of sport and wellness unite the two brands read more

Danger averted on the packaging regulation that had so worried the fruit and vegetable sector and the fourth range. The European Parliament, meeting in plenary session in Strasbourg, approved the new regulation, lifting the ban on packaging under 1.5 kg. Bioplastics also protected read more

Metis is a fruit resulting from the natural cross between plum and apricot. It closes a campaign characterised by various marketing and promotional initiatives. "In our country we were able to count on 75% of the quantity compared to 2022, while abroad sales were
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On the occasion of a visit to the greenhouses and industrial plant of Ortoromi, a Veneto-based company that is one of the most important in Italy in the fourth range sector, represented by Unione Italiana Food IV Gamma, we were able to take stock with Cristiano Detratti, managing director of the
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Metis is a fruit resulting from the natural cross between plum and apricot. It closes a campaign characterised by various marketing and promotional initiatives. "In our country we were able to count on 75% of the quantity compared to 2022, while abroad sales were
read more

Above-ground farming makes agriculture mobile and is now also revolutionising residential projects. In Milan, thanks to the collaboration between Agricoolture Gruppo Building, Forrest in Town, the first urban project was born that proposes an 'above-ground vegetable garden' at the service of the
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The Italian orange campaign has started with the Sicilian blond Navelina. Volumes of clementines are increasing, as are those of persimmons, which are benefiting from lower temperatures, and of chestnuts. With the arrival of Pink Lady, the range of different varieties of
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Unapa (National Union of Potato Growers Associations) presented eight new sustainable potato varieties. The association is the promoter for Italy of the European Union's Potatoes Forever! project, which aims to inform consumers about good practices
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Dole Italia, the Italian division of Dole Food Company, a global producer and distributor of fruit and vegetables, will be at the Firenze Marathon on Sunday 26 November as official supplier. With Dole fruit, focus on sport and wellness read more

F.lli Orseropresents the new Pronti da cuocere line: a range of high quality vegetables, already washed and portioned. read more

Esselunga's expansion continues as it fits into a modern urban and architectural context, the result of redevelopment operations in the Uptown residential district, the Mind - Milan Innovation District and Merlata Bloom. In such an environment, the brand read more

Del Monte launches A Kick of fruit, a new line of fruit-based energy drinks.The presentation in a special location, the Caatdi Torino. The collaboration with Old Tom Gin Company and Piccadilly Presentation at Caat of the new Del Monte drinks read more

On the market for the past five years, Candine, a brand of the Regal You variety, is aiming to grow more and more and make its mark among the 60 Club apples on the Italian market. The production for this season of the Apofruit apple is growing and is around 2,000 tonnes. "We are aiming for 250
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The yellow-skinned yello apple, produced by the Voge Vip consortia, is back on the markets. Sales started at the end of October, volumes are increasing slightly and quality is excellent. read more

Solarelli, the premium line of the Apofruit group, will make its TV debut with 'L'Orto di Carlotta', a cooking show hosted by Carlotta Perego, who wants to discover vegetable cooking without giving up variety and taste. Strawberries, carrots, kiwi, blueberries, apples and on TV for L'Orto di Carlotta read more

Compost from municipal waste instead of fertilisers, use of green manure for genetic improvement. This is the green objective of Si.Orto, a project implemented byRi.Nova with the contribution of Astra Innovation and Development. read more

Quality, seasonality and promotability. It is on these three drivers that Bennet (VéGé) develops its offer in fruit and vegetables, a department to which it dedicates ample space along the purchasing path. Strategically, the area is usually located in the fresh area, in a central position for the
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Italy is pushing phytosanitary agreements for fruit exports, especially to the Far East. A seminar was held in Tokyo, at the Italian Embassy, aimed at boosting the opening of the Japanese market to Italian kiwi fruit. Fruitimprese, Salvi-Unacoa took part,
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The final act of the Pink Lady's 'Adopt a Tree' project, which gives consumers the opportunity to follow the life cycle of apples, right up to the harvesting of the fruit, through the adoption of a Pink Lady apple tree in a dozen or so
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