In the record-breaking year for Macfrut, which will be held at Rimini Fiera from 3 to 5 May 2023, there are several interesting appointments throughout the three days. We try to summarise them on this page by highlighting the two that we are personally involved in. If you pass by the fair, you will
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A prestigious preview for Macfrut: this morning in Cesena the Head of State, Sergio Mattarella, met a large representation of companies of the fruit and vegetable sector, paying tribute to the 40th anniversary of the International Fruit and Vegetable Exhibition organised by Cesena Fiera.
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A conference to discuss the role of the Protection Consortia and the importance of the supply chains in the light of the new CAP (Common Agricultural Policy). It has been organised by the Consortium for the Protection of Clementines of Calabria Igp and will take place on Wednesday 3 May at 12.30 p.m. at the stand of the
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Apricot production is declining across Europe according to data presented by Europêcha Perpignan, France, as part of the new edition of Medfel. According to estimates for Italy by Cso Italy, which participated in the fair, the reduction this year will be 26% compared to 2022.
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The group is in the process of restyling a number of shops in its network, bringing them into line with Format 35, designed byDespar Centro-Sud, in collaboration with the University of Parma and the store design experts of Spar International. In this context, the fresh departments have a
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With the claim The taste of summer, which accompanies the brand, at Macfrut the new campaign of SweeTango, the distinctive early variety of apple born from the joint effort of the three main operators of the Italian apple-growing sector, Melinda, will be presented at the stand of Assomela,
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For the third year running, the In&Out information space will be present at Macfrut (Hall D3, stand 115, Alegra, Brio and Valfrutta Fresco exhibition area).Apo Conerpo's promotional campaign (co-financed by the European Community) promotes quality, wholesomeness and sustainability
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The objective of the Trick Project is the development of a circular economy process capable of integrating both the textile and food sectors by avoiding waste, using waste as a resource. A process that includes both food and non-food and, in this specific case, the
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Dole Italia is taking part in the 40th edition of Macfrut, where it is ready to welcome and meet all visitors in Hall B3, at stand 75. The communication campaign started in April read more

Thanks to years of research, Hm.Clause is launching its first tomato varieties resistant (IR) to the ToBRFV Virus, Intuivo F1 and Fleming F1, ideal for winter and Sicilian greenhouse production. The seed company will present them at Macfrut, in the exhibition area of the
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A zero residue certified line, novelties on edible flowers and a food blogger as brand ambassador for leafy vegetables. L'Insalata dell'Orto presents itself at Macfrut (Hall B2, Stand 028) with important projects for the fourth range, which intercept new trends. Full control
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In the second instalment of the #freshtalks series, after talking about radicchios, we explore the cherry sector with Chiara Gaiardoni, saleswoman for La Grande Bellezza Italiana. They are located in Puglia and Piedmont, the two reference areas in the cherry sector that the
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The partner region of Macfrut 2023 is Calabria, and precisely at the event at the Rimini exhibition centre, from 3 to 5 May 2023, the region's iconic fruit and vegetable products, which we saw at close quarters at the last Fruit Logistica in Berlin, will be the focus
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Rijk Zwaan starts breeding programmes for small fruit, strawberry, blackberry and raspberry, a fast-growing market. With this in mind, the construction of a new dedicated greenhouse has been started at the Dinteloord plant in the Netherlands. Completion is estimated in 2024. Until
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Trapview, the automated trap for catching and monitoring more than 60 pest species patented by the Slovenian company Efos that enables growers to limit phytosanitary treatments, has arrived in Italy. The Group that developed and launched it in 2012 has in fact opened
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Training and information for good fruit and vegetable department management. The Academy of the Arena Group (VéGé), active in Sicily with the Decò and Super Coveniente brands, concluded a new session of the Fruit and Vegetable Trade School, aimed at technicians and department managers
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Clear certifications covering the entire production cycle. Agricola Lusia works tirelessly to offer an increasingly complete and high-performance service to its large-scale distribution customers, as the main partner for 'citrus fruit specialists'. To date, four Maria certifications
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The new campaign of Sicilian roasted melons has started. The harvest of Italian green beans has also started, as well as the new campaign for nescolas from Spain. Quantities are up for peas, but demand remains subdued. Strawberry prices nosedive; still falling
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The Apofruit Group (Apofruit Italia, Canova and Mediterraneo Group) will be at Macfrut 2023 with new supply chain and product innovations. Objective: expanding its presence in the large-scale retail trade Fragole Solarelli read more

For Cedi Sigma Campania (D.IT- Distribuzione Italiana), operating under the Sigma sign in the region, the fruit and vegetable department represents the 'Sunday best' of the point of sale. This is why it is always located at the entrance. read more