After six years of absence L'Insalata dell'Orto is back at Macfrut. "It's a great comeback, we were looking forward to it -says Sara Menin, marketing manager-, we propose to the market our flagship product for 2023: as a preview we present the Mixes and Snacks line, with the brand Metti un
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In Iper la spesa shops, a Maiorana Maggiorino (Consorzio C3) brand operating in the Nielsen 3 area, fruit and vegetables are always positioned at the entrance to the point of sale. A choice common to many retailers who, through scenic display solutions and the typical colour scheme of
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After receiving the official protocol, the president of the Distretto Produttivo Agrumi di Sicilia, Federica Argentati, announces the registration of the brand in China. "I believe that the District has equipped itself with a tool that can be a strong point for all those
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Bonduelle Italia, formerly a Benefit Society, raises the level of sustainability and announces that it has been certified B Corp, with a score of 90.1 (the bar to be surpassed was 80), entering the elite group of B Lab certified companies, about 200 in Italy and six thousand worldwide. The announcement is
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The 2022/2023 orange campaign, compared to previous ones, shows quotations that are not higher, overall, than the average of the last three years, with the exception of the start, which, due to the slow fall in autumn temperatures and the small quantities available in the marketplaces, had
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Salads grown in vertical farming by Planet Farms, a non-profit company, arrive on the menus of Panino Giusto, a brand founded in Milan in 1979 and the first B Corp in Italian catering. A collaboration under the banner of sustainability. The Yummix Delicato and Yummix Esotico mixes in different
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The new Leni's juice reference based on Trentino-Alto Adige apples and berries, presented for the first time at Tuttofood (Hall 3, stand R07), combines territory and healthiness. Without the use of concentrates read more

Intesa Sanpaolo has made EUR 15 million available to Linea Verde, the DimmidiSì brand, for a confirming operation. The facility makes it possible to advance liquidity from the sales of fruit and vegetables for the entire supply chain, facilitating
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At Macfrut 2023, Hm.Clause was a guest at the stand of Pomodoro Igp da Pachino. Giovanni Canino, foodchain specialist at Hm.Clause Italia, told us about the launch of two important novelties: two varieties that have developed resistance to the Tobrfv virus, which has been present for several years, especially
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Rebranding for Elisir, the brand under which Cediorselects and distributes quality fruit and vegetables, bringing them to the tables of Italians. New positioning in the large-scale retail trade and new brand awareness. L'Orto dei Cugini the new pay-off Gianluca Cugini, CEO of Cedior read more

The numbers can only attest to what was a record edition of Macfrut, its first 40 years ended with a bang: almost 50 thousand visitors and those who were in the pavilions were able to see for themselves the turnout at the stands, the enlargement of the
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Sicily's production of harvested melons is now in full swing. The situation is still critical for tomatoes, with high prices for cherry tomatoes in particular. Strawberry prices are also on the rise, with demand on the rise due to the high temperatures; asparagus prices are stationary. read more

Setting up the fruit and vegetable department at the entrance to the shop as the first department of the sales route is a common choice for many retailers. SuperPan, a brand of the Superemme group (Selex) also opts for this solution. "The fruit and vegetable department is positioned at the entrance of all
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Vog aims to satisfy younger consumers with a taste experience that balances sweetness and freshness thanks to products such as Kanzi, an apple that has already revealed its potential according to Vog, and is now a must-have in a modern assortment. read more

Bonduelle expands its Salad Paper range and launches an innovation, Lattughino & Datterini, the first on-shelf fourth range item with pre-washed and bagged cherry and salad tomatoes. The recycled and recyclable packaging with Mass Balance technology read more

From the new communication campaign, still focused on the claim 'The sun even when it's not there' with new brand ambassadors, Bianca Seregni, bronze medallist at the World Under-23 Triathlon 2022 and Michele Sarzilla,Italian Olympic Triathlon Absolute Champion
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Starting in June, and for more than eight weekends, Shows at the Fruit will land in supermarkets, with a travelling format that will stop at the points of sale of 8 distribution brands. The announcement was made at Macfrut 2023. The eight retailers that will host the format The protagonists of
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Starting in June, and for more than eight weekends, Shows at the Fruit will land in supermarkets, with a travelling format that will stop at the points of sale of 8 distribution brands. The announcement was made at Macfrut 2023. The eight retailers that will host the format The protagonists of
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Pedon will be exhibiting at Tuttofood in Milan (hall 5, stand E25-F28) from 8 to 11 May, where it will present new vegetable solutions in the I Pronti line. Long shelf-life read more

Pallets through the recovery of post-consumer waste materials. Logistics becomes circular. Presented at Macfrut the new Noè pallet born from the entrepreneurial idea of Cpr System and Lucart and being tested operationally by Conad. A supply chain project that focuses on recycling The new pallet read more