Signor Datterino is the new consumer brand identifying the date tomato developed by Bayer, through its Vegetables seed division. The project was presented at Cibus Connecting Italy 2023. A project that brings value to the entire supply chain read more

The campaign for broad beans, a typical spring product consumed mainly during the Easter period, is now in full swing. The approaching festivity should lead to an increase in demand for artichokes and peppers. The harvest of Veneto's white asparagus has started.Still high prices
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Valfrutta is back in communication. The campaign, which started last Sunday, includes the programming of two TV commercials (30 and 10 seconds) on air for four weeks on the main national broadcasters. A chain of 14 thousand farmers who cultivate the land in a sustainable way read more

LeCosmic Crisp are the absolute novelty in the world of apples: the result of several years of experimentation, the crispy and tasty apple comes to the market combining sweetness and acidity. Even the name enhances the characteristics of this product, where crispy emphasises the crunchiness and
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The Tosano Group (VéGé) continues to develop its presence with large structures. The most recent opening (6,000 square metres) was in the Molinetto di Mazzana (Bs) shopping centre, reported in Gdoweek, as the food locomotive of the structure read more

An economic loss of about 20 million a year, not to mention the risks linked to the uncontrolled spread of various diseases. The topic of variety piracy, which has been a rampant phenomenon in Italian fruit growing for years, will be explored in depth at Macfrut (3-5 May Rimini Expo Centre),
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Dole Italia's attention to the values of sport and healthy eating continues. The brand, Official Healthy Food Sponsor of Atalanta from the 2021-2022 season, attended the fourth day of Scuola allo Stadio, an initiative aimed at youngsters signed by the club
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The Ruggiero potato line, which boasts a selection of 7 professional tubers, each with its own culinary use, has been elected Product of the Year 2023 in the fruit and vegetable category. The nomination came following market research conducted by independent institute Circana
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The Italian Fruit Villageswill be present as a protagonist at Cibus Connecting Italy (Fiere di Parma 29-30 March). The internationalisation format conceived by the Edamus Consortium will animate the new Fruit&Vegetables area (Hall 5) dedicated to fresh produce. Many presences
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The Italian Fruit Villageswill be present as a protagonist at Cibus Connecting Italy (Fiere di Parma 29-30 March). The internationalisation format conceived by the Edamus Consortium will animate the new Fruit&Vegetables area (Hall 5) dedicated to fresh produce. Many presences
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The new edition of Macfrut will be held from 3 to 5 May 2023, in the halls of the Rimini exhibition centre, with different focuses and high expectations, starting from the expansion of spaces and the number of exhibitors. In the new episode of #freshtalks, Renzo Piraccini, President of Macfrut, tells us about
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There is a general decline in fruit and vegetable prices. Demand for asparagus is still contracted and that for strawberries is still subdued. The Sicilian tarocco orange campaign closes early. read more

In the fruit and vegetable department of ten Decò shops of the Arena Group (VéGé), in Sicily, a number of innovations have been introduced to enhance IV gamma references displayed in refrigerated tubs placed in a central position in the fruit and vegetable area and clearly highlighted by
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Quotations for the last marketing year for common clementines, the variety most widely available in the Italian markets, are not dissimilar to last year, although at slightly higher levels: the same trend can be observed, with peaks at the beginning of the marketing year, determined mainly by the low
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The brand, well-established in Sardinia and a Coralis partner, continues its development in the area, as described in this article in Gdoweek, and the conquest of new areas in the south of the region also thanks to the franchising project. Among its drivers, respect for the environment
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In Md network sales outlets throughout Italy, it is possible to buy, until 26 March, Sicilian lemons of the primofiore variety untreated on the surface. The proceeds will go to support the Umberto Veronesi Foundation. The project is realised in exclusive partnership with Citrus
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Less chemistry thanks to the use of agriculture 4.0 tools, a market that in Italy is expected to reach around 2 billion by 2022 and allows a predictive approach and natural solutions. It is in this direction that Bayerche has launched an innovative digital tool, Nematool, to
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Italian fruit and vegetable exports recovered, closing 2022 in positive terms in value (+1.5%), for 5.3 billion euro, while volumes fell slightly compared to 2021 (-0.4%). This was announced by Fruitimprese on the basis of Istat data. Data on exports and imports of fruit and vegetables In
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Are the choices that characterise the way we shop the right ones? From this read more