It is always said that the fruit and vegetable sector spends little on communication; this lack of investment is attributed to the little attention that consumers pay to our category and the low value they perceive of the enormous work that the supply chain does to bring every
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"The IV Gamma is proving to be fundamental for developing radicchio consumption in areas of Italy where this reference is not in the population's consumption habits: above all, it is strategic for making Veneto IGP radicchio known where market penetration is
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After last year's great success and fantastic solidarity chain, supermarket brand Sole365 is once again committed to supporting needy families in Campania by donating 50,000 meals in the run-up to the festive season, thanks to the SpesaSospesa.org charity initiative, promoted
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Faced with growing challenges in the agricultural sector in an increasingly difficult financial environment, efficiency has never been more critical for farmers. As inflation continues to push up production costs, the prices received for
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Antonio Ruggiero continues with his brand journey and is back in communication these days with a major multi-channel advertising campaign. read more

After three years on a roller coaster, in 2023 the confidence level of Europeans is showing timid signs of recovery. In 2022, the lowest point had been reached, lower even than the one reached at the height of the pandemic, with repercussions in the perceptions and experiences of Italian purchasing managers. This is
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It does not make the eyes water or burn, its taste is sweet, and it has been selected after three decades of genetic research: this is the Sunions onion, proposed by BASF | Nunhems; read more

The Miyagawa campaign ended a few weeks ago, now it is time for Oranfrizer Unifrutti to focus on oranges. We talk about this with Salvo Laudani, marketing manager of Oranfrizer Unifrutti Europe. read more

From Turkish figs to Iranian pistachios contaminated by aflatoxins, from Indian spices to Chinese lychees with pesticide levels over the limit, this is the black list of the most dangerous foods that risk ending up in the trolley of Italians in search of savings at the table. E'
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The dried fruit market is reawakening, thanks to the drop in temperatures that shakes up consumption as December approaches. We talked about this with Mario Marchetto, a wholesaler at the Agricola Lusia stand at the Treviso Fruit and Vegetable Market, who told us about it.
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Lower production costs in the northern basin and a better average agricultural yield in the southern basin, notwithstanding clear structural differences in terms of farm size and cultivation land characteristics. This is what emerges from the economic analysis of the process
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Last week, the newly elected Board of Directors of the Consortium met for the first time, confirming Antonio Nisi as President and appointing Caterina Spadafora as Director General of the Consortium for the Protection and Promotion of the Altamura Lentil PGI. read more

the strawberry from Maletto, an Etnean village at an altitude of 1,000 metres is a niche product that, unlike other typical products of the island, does not benefit from the sea breeze but rather from the volcanic soil and temperature excursions that characterise Etna; read more

According to research by the Michigan State University (MSU) School of Packaging, every year Americans throw away 120 billion kilograms of food, about 147 kilos per person, a total estimated at 40% of the national food production. A waste that is consumed
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FC Internazionale Milano and Dole Italia announce they have signed an agreement that will see the leading company in the production and distribution of premium quality fresh fruit Official Fresh Fruit Supplier and Official Women Partner for the next two football seasons. Dole Italia has chosen the Club
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The first point of sale in Italy exclusively equipped with Pricer 4-colour smart electronic labels, the SmarTAG Color, has opened its doors to the public: it is the Tigre supermarket of Magazzini Gabrielli, located in Monticelli, a district of Ascoli Piceno. read more

For this 7th edition, a dozen Pink Lady® orchards in France, Italy and Spain opened their doors to make known and highlight the daily work of the women and men who make this apple an exceptional fruit! An activity that is part of the 'Charter of Commitments'.
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Six long months have passed since the terrible flood that devastated Emilia-Romagna. The damage has been incalculable and among the sectors most affected is undoubtedly agriculture. The expected resources to rebuild and get farms back on their feet are on the way; read more

Nearly reaching the end of the year, fruit and vegetables by weight rose almost twice as fast as Lcc in week 45. The sales channels are all in the positive, but the discounter is the one that contributes most to the growth in turnover. read more

Enhancing local ecotypes has always been an objective of the seed company Blumen Vegetables Seeds (click here to read more). This time the company's research, in the person of breeder Mariano Giannone, has turned to the pepper segment, for which the local ecotype has been innovated
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