A two-day Dorì-branded event will take place in Faenza, Castel Bolognese, Imola, and Latina. The Italian company of yellow kiwi, for the seventh year, brings together producers, packaging companies, and technical partners involved in the production and processing of this variety at the Dorì Day. read more

"For the Asian stink bug, this year is truly disastrous. Initial calculations lead us to a cautious estimate of over two million in direct and indirect damages, but the pear harvesting campaign is still ongoing and historically, we have seen that the pest insect migrates to soybeans and..." read more

The season of one of the most prized products in the rich array of VI.P excellences is continuing successfully: the Val Venosta mountain cauliflower, a vegetable that combines taste, territory, and sustainability, thanks to the perfect balance between nature, method, and expertise of the approximately 100 producers. read more

In Italian fields, there is a new natural predator that could help farmers in the fight against aphids, fruit flies, and leafhoppers: it is called Zelus renardii, better known as the "assassin bug". A name that inspires fear, but behind it hides a potential. read more

The black August of watermelons is not just a catchy headline but also represents a dramatic reality for many producers, even experienced ones, attracted by a market that in recent years had brought a lot of satisfaction, thanks to the upward trend in prices. read more

New opportunities are opening up for peaches, nectarines, apricots, and plums. Confirmation comes from the top management of Apofruit, who, based on market evaluations with a long and consolidated history, are now urging their members to consider the idea of implementing these crops. read more

It was a tragic Ferragosto for the Merzetti family, owners of the "Terre Sabine" agricultural company, specialized in the processing and commercialization of fruits and vegetables, based in Montelibretti (Rome). In the afternoon of August 15, a devastating fire destroyed their premises. read more

At the 50th edition of Prognosfruit, the leading conference for the European apple and pear sector organized by WAPA with ANPP and Copa-Cogeca, production forecasts for the 2025/2026 campaign were released. The data show a substantial stability for apples and a slight... read more

Martin Pinzger, CEO of VIP, one of the major players in the European apple industry, participated in Prognosfruit in Angers, France (6-8 August). After the August break, we interviewed him about the sector's expectations and the Consortium of Cooperatives. read more

Work, commitment, friendship, and sharing. For the Val di Non and Val di Sole, apple picking evokes the concept of tradition, and with it, that invaluable wealth of history, culture, and values that shape the very identity of the territories along the Noce River in Trentino. Harvesting is the... read more

August closes without any particular enthusiasm in the wholesale markets, weighed down by the difficulties already emerged at the end of July, with bad weather slowing down trading. The peak of Ferragosto brought a breath of fresh air, but it was not enough to change the balance of the month. read more

We are now in the final stages of collecting Williams pears, discovered in England between 1765 and 1770 and still, after over two and a half centuries, the most cultivated and well-known variety in the world. Its strength lies in its versatility: ideal for both fresh consumption and for making. read more

The high temperatures recorded in the months of June and July are seriously challenging the kiwi crops, one of the flagship fruit productions of the Piedmont and Cuneo region. Over the last ten years, in the province of Cuneo, the area cultivated with kiwi has been halved. read more

In recent years, Enza Zaden's assortment of cauliflowers has constantly grown, offering products that meet the diverse needs of producers. The latter are always looking for innovative solutions to improve the yield and quality of their harvest. Herre van der read more

After two overall positive months, the first half of August is challenging for two of the main summer fruits: watermelons and melons. Volumes are also decreasing for fruit overall, but unlike the others, the average price mix is dropping for watermelons and melons. read more

There is only one month left until ASIA FRUIT LOGISTICA 2025, and visitors from around the world are getting ready to do business at the AsiaWorld-Expo in Hong Kong from September 3rd to 5th. read more

Priapo F1 from Enza Zaden confirms itself as one of the most reliable hybrid cucumber varieties for greenhouse cultivation in the Sicily region, with excellent performance in August and September transplants. read more

To understand the evolution of the melon sector, it is crucial to observe the points of sale of the large-scale retail trade, where the relationship between the supply chain and the consumer is concretized. A survey conducted in 13 supermarkets and discount stores in Northern Italy (all over 1,500 square meters) highlighted an... read more

The summer's flagship product, celebrated by the media and increasingly strategic for distribution, is sold for just a few cents per kilo. Watermelon is experiencing a rising trend that shows no signs of slowing down, driven by an offering that focuses on innovation, service, and quality, and by a growing demand. read more

The 2024/2025 season of European origin apples has officially ended, marking the transition to the commercialization of fruits from the Southern Hemisphere, which is now in full swing across Europe. It's the perfect opportunity to take stock of a record-breaking season. read more