Today, we can confirm that varieties such asVictory, Primavera, Inspire or Renewall have revolutionised the varietal map of the Mediterranean Arc, as they have provided the rusticity that the production sector needs, while meeting the commercial demands of the market. All this thanks to
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Communicate well to grow better. This is in short the meaning of the workshop 'The successful communication of Italian PDO PGI fruit and vegetables' held yesterday, Thursday 4 May, within Macfrut 2023. Organised byISMEA in cooperation with Origin Italia in the framework of
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Macfrut was yesterday the venue for the meeting of the Italian, French and Spanish delegations of the International Table Grape Contact Group. The meeting was also attended by several members of the Table Grape Committee of the interprofessional organisation Ortofrutta Italia, led by
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Over the last half century, fruit and vegetable packaging has seen profound changes and evolutions all over the world. Sorma Group has been among the protagonists of these changes since 1973, together with all the people who have contributed to its success: customers, suppliers and collaborators.
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The Noce di Romagna supply chain project continues to grow, confirming its value for the development of the agri-food sector throughout the country; read more

With the payoff 'Dentro c'è l'Italia' ('Inside is Italy') and a creativity that exalts the close binomial product-territory of origin, the promotional campaign on nuts, financed by the Ministry of Agriculture of Food Sovereignty and
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With almost 100 years of experience, UNITEC is the leading company in innovative technological solutions serving the fruit and vegetable supply chain. The company, based in Lugo (RA), develops patented innovations for processing over 50 types of fruit, applying
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Presented atMacfrut, International Fruit and Vegetable Exhibition, the Italian Pavilion at Expo Doha 2023 realised by ICE Agency with the coordination of the Ministry of Foreign Affairs and International Cooperation (MAECI); read more

For the new challenges of the market, against the phytosanitary threats around the corner and climate change, it becomes no longer postponeable to focus on certified productions, on aggregation between companies and on a system network, with the different actors of the supply chain and institutions. By
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An apocalyptic scenario, the kind you never want to see: flooded fields, entire neighbourhoods and towns inundated and forced to evacuate, riverbanks breaking as if they were made of paper mache; read more

The first day of Macfrut saw the staging of "Pianeta Rosso - Il pomodoro come non lo avete mai visto" (Red Planet - The tomato as you have never seen it), which will be repeated today (at 2 pm in Hall D4). During the event, organised by Macfrut and Agroter with the cooperation of leading companies of the
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Macfruthas celebrated 40 years and did it in style. The visit of the Head of State to Cesena on 2 May was the appetiser that gave an even greater understanding of the importance and vitality of the Italian trade fair of reference for the fruit and vegetable sector,which to mark 40
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At the end of a successful season in the northern hemisphere and at the start of the season in the southern hemisphere: for Jingoldit comes at a significant time to participate in Macfrut, the International Fruit and Vegetable Exhibition, which runs until 5 May 2023 at the Rimini Expo Centre.     read more

The perspective is the one we all hope for: 'Italy must return to playing a strategic international role by creating virtuous synergies with developing countries'. With these words, the Minister of Agriculture, Food Sovereignty and Forestry, Francesco
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The organic market continues to meet with consumer favour, albeit in a very difficult context for the entire sector, which is seeing a general contraction in the consumption of fruit and vegetables by Italians, mainly due to rising prices; read more

During the first day of theKermesse in Rimini, Claudio Dall'Agata, director of Bestack, illustrated the new projects of Spettacoli alla frutta, the project involving 22 leading companies from the fruit and vegetable world. "Fruit Shows," as Dall'agata emphasised, "is
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Macfrute started in the best possible way for Mof. The Centro Agroalimentare all'Ingrosso di Fondi, which is present in Rimini with its own stand, in addition to showcasing its excellence and expertise, has strongly directed its participation in the international fruit and vegetable fair as
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The marketing of Crater F1, a spring/summer variety of spinach under the Nunhems brand from BASF Vegetable Seeds, continues successfully for the third consecutive year. read more

Although temperatures are not in line with the season due to bad weather in many Italian regions, demand for summer fruits is growing in wholesale markets; read more

Cora Seeds chooses Macfrut 2023 (Hall D4 - Stand 005) to present its commitment in the tomato field and brings two important novelties to the fair: the new range of ToBRFV-resistant tomatoes and the new range of high flavour tomatoes. The seed company's Italian research provides
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