Unicomm and Vip: a successful collaboration in trade marketing at the point of sale
2024-12-11 00:00
Communicating the values of origin, territoriality, and quality of Val Venosta apples. Based on these principles, the historic partnership between VIP and Unicomm has successfully continued, with Val Venosta apples being featured in 74 Famila and Emisfero stores in the past season.
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Watercress is the healthiest vegetable on the planet.
2024-12-11 00:00
A new superfood is taking the stage in the fruit and vegetable landscape: we are talking about watercress. Researchers from the CDC (Centers for Disease Control and Prevention) have identified the healthiest vegetable on the planet based on the analysis of its vitamin and mineral content.
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Bright red, subdued campaign but can still be recovered.
2024-12-10 00:00
The Rojo Brillante has become the flagship product in the persimmon sector in recent years. This year, the prospects were very promising for the Italian product, but the expected results have not been achieved, at least so far. IFN spoke with Domenica Divano, administrator and director about it.
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Seed origin fraud: seizure of 38 million.
2024-12-10 00:00
New seizures by the financial police in Turin as part of the 'Via dei semi' operation, which focused on the marketing nationwide of vegetable seeds (tomato, chili pepper, and green beans) predominantly of Chinese or foreign origin but labeled.
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The commercialization of Melannurca Campana Igp proceeds regularly, with the conclusion - in mid-November - of the laborious ripening process, characterized by the typical "reddening" of the product laid on beds of earth covered with spruce shavings, the characteristic apple crates.
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Zerbinati: a vegetable minestrone as a piece of furniture
2024-12-10 00:00
Zerbinati, a leading company in Italy in the production of salads, fresh vegetables, and ready-to-eat meals, is launching its first collaboration: a print featuring the brand's iconic dish, vegetable minestrone.
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In recent seasons, the vegetable market has accustomed us to sudden fluctuations, with dramatic peaks or drops. However, at the moment, we are experiencing a phase of standstill, with little interest in the markets and prices remaining stable. But in the past few days, there have been some signs that suggest a turnaround may be coming.
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November is confirming to be a challenging month for the sales of fruit and vegetables, as the slight decrease in volumes in large-scale retail confirms. The results are mainly affected by fruit, but also by the vegetable sector, which has been influenced by the increase in wholesale prices and retail prices.
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Mercadona is investing in Spanish fruit and vegetables.
2024-12-10 00:00
Mercadona's commitment to the Spanish agri-food sector is reflected in a strategy that values local productions: over 85% of its assortment comes from products grown, fished, or processed in Spain, as reported by revistamercados.com. This philosophy has led to
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Spreafico launches the campaign for the queen of pears.
2024-12-10 00:00
The campaign for Angys Pears, produced and distributed exclusively in Italy by Spreafico Francesco & F.lli, started at the beginning of December. Once again this year, the Angys Queen confirms itself as the fruit of excellence that combines taste, quality, and sweetness.
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Molokia, the superfood with extraordinary properties
2024-12-09 00:00
There is a new plant-based superfood that, according to its nutritional values, has the potential to not go unnoticed. It is called Molokia, also written as Mulukhiyah or Molokhia, also known as "jute mallow," "Egyptian spinach," or "pharaoh's spinach": a vegetable.
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Empathy for "sad" bananas boosts sales and reduces food waste.
2024-12-09 00:00
A study conducted by the School of Management at the University of Bath in the United Kingdom, as reported in a press release, has shown that the use of emotional signage in retail stores, particularly in the fruit and vegetable department, can encourage consumers to choose products.
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In memory of Domenico Scarpellini, teacher and friend
2024-12-09 00:00
Yesterday, at the age of 87, Domenico Scarpellini passed away after a long illness. He was a prominent figure in the world of fruits and vegetables. Anyone who has worked in this sector in the last 40 years must have crossed paths with him: besides being the founder and president of Macfrut until 2014.
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Twenty-five years of emotions in five minutes.
2024-12-09 00:00
Twenty-five years, a quarter of a century, is always a significant timeframe, even more so for a professional editorial product like the Special Fruit & Vegetable, which, with the 2024 edition, has reached this significant milestone. An important occasion that we have
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Traditionally, in the month of December, a peak in sales of exotic fruits and imported fruits is expected, thanks to the Christmas and New Year holidays which are the perfect occasion to bring different tastes and flavors to the table.
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Patate Ruggiero win the Quality Award 2025.
2024-12-09 00:00
Patate Ruggiero's line, consisting of a selection of professional potatoes, each with its own culinary use, once again reaches the podium this year, winning the QUALITY AWARD 2025, the only quality award in Italy that directly involves Italian consumers.
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Climate change represents one of the greatest challenges of our time, particularly in the Alpine region where the effects are heavier and faster compared to other areas in Italy. It is a constantly evolving scenario, characterized by increasingly extreme phenomena, as explained.
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HM.Clause: Frutech debuts for the new commercial brand
2024-12-09 00:00
Hm.Clause has deep roots in Sicily, thanks to the innovation that the company has brought to fundamental segments for the Island, such as vegetables and the world of melons. Over the years, it has built a special synergy with this land and its skilled producers.
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Agrion: what future for agricultural mechanization?
2024-12-09 00:00
Great success and participation for the first TECHNICAL FORUM dedicated to agricultural mechanization, organized by ARPROMA and hosted by the Agrion Foundation at the Experimental Center for Fruit Growing in Manta (CN).
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"Someone save Christmas" ... in the wholesale markets
2024-12-06 00:00
Christmas is just around the corner and for the fruit and vegetable sector, a phase is approaching that should ignite enthusiasm for purchases, or at least, that is the hope.
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