In week 47, LCC's fruit and vegetable sales recorded growth, but the increase in the average price mix masked essentially flat volumes. Among the sales channels, the discount channel is showing growth again, while the large-scale retail sector is facing challenges in terms of quantities sold. read more

Created by the breeder Sakata®, who has successfully introduced it in Spain, Portugal, France, and Northern European countries, the Italian Bimi® broccoli has recently started its commercial season. read more

According to the 22nd Ismea-Qualivita Report, there is a love-hate relationship between the fruit and vegetable sector and the PDO-IPG-TSG certifications. The love is seen in the record number of certified products from our sector, a total of 126 (including cereals but in a minority share) which is more than read more

iSuccosi once again confirm themselves as one of the most beloved orange juice brands by Italians, winning this year's prestigious quality award, the QUALITY AWARD 2025, now in its tenth edition. The QUALITY AWARD is given to widely consumed products. read more

The conference promoted within the Novarancia Project, measure 16.1, on Innovative Technologies and Sustainable Citrus Farming took place on Tuesday, December 3, 2024, at the Conference Hall of CREA in Acireale. The event saw a strong participation of professionals, producers, university professors, and stakeholders. read more

Peaches, nectarines, grapes, and clementines were the protagonists of the first four roadshows of the Enjoy Sweet Fruit project. Through the activities of the information and promotion campaign promoted by OP Armonia and co-financed by the European Union, the first events took place. read more

A few months after obtaining the PGI designation, the cauliflower from the Piana del Sele is starting to get serious: commercially, an agreement has been reached with the Grande Bellezza Italiana, which will promote the product in the Italian retail market, while communicatively a spokesperson has been chosen. read more

Avocado has now entered Italian homes and has won over both adults and children. F.lli Orsero has decided to dress it up for Christmas with a gift package reminiscent of the classic gingerbread houses. read more

At its fifth edition, Marca Fresh once again confirms itself as a major event for the fruit and vegetable sector, bringing together over 50 exhibitors in a space that reaches 1,000 m² this year. The format, born from the synergy between BolognaFiere and SGMARKETING, a marketing consulting company, is gaining momentum. read more

The Lega Basket Serie A (LBA) is pleased to announce a new collaboration with Dole Italia, a leader in the production and distribution of premium quality fresh fruit. Dole Italia will serve as the Platinum Sponsor of the Serie A Unipol 2024/2025 Championship and Playoffs, as well as the Gold Sponsor of the... read more

As part of the activities to stimulate and boost the consumption of fruits and vegetables and increase awareness of the organized fruit and vegetable sector, Italia Ortofrutta – Unione Nazionale is implementing the project "Ortofrutta Experience" - Open Day of Producer Organizations (P.O.). read more

In Alto Adige, the apple harvesting season ended just a few days ago, allowing us to now look ahead to the continuation of this campaign, thanks to the indications provided by Kurt Ratschiller, Commercial Director of VIP Val Venosta. "Envy" was the last variety harvested by our. read more

A curious and potentially risky trend is spreading on TikTok: Tadpole Water, also known as "tadpole water," a drink made with hot water, chia seeds, and lemon juice that has captivated Gen Z. But what is it and why is it attracting so much attention? read more

After revealing the ability to describe apples using all five senses, the campaign "A world beyond the apple. European taste experience" focuses on audio and podcasts to delve into and detail new aspects related to this fruit. It does so by telling a story in a. read more

Climate change and extreme weather events, which are becoming increasingly frequent today, cause enormous damage to crops, making it essential to adopt effective strategies to ensure a rapid recovery of productive potential and a restoration of the plants' vegetative process. read more

Managing the shelf-life of broccoli is always a challenge: between weight loss, browning, and unpleasant odors, the risk of having a product on the shelves that does not meet consumer expectations is high. The preservation of broccoli is linked to the characteristics of the product but is often a difficult task. read more

People often complain about the prices being too low in the fruit and vegetable department; so you can imagine our surprise when, a few days ago, we found a price tag inside a supermarket in Milan indicating a value of 132.67 euros per kilogram. read more

The Romagnoli chicory campaign is approaching its conclusion, expected by mid-December, with overall positive results. Filippo Fabbri, from the homonymous farm in Santarcangelo di Romagna (Rimini), and also a member of the Agribologna Consortium, communicated this to IFN as an active witness. read more

In recent years, grapes have been one of the most valued categories both in the fruit and vegetable department of large-scale retail distribution and in traditional channels. Consumer preferences are increasingly moving towards "premium" products, with a growing popularity of Protected Geographical Indication (IGP) grapes and a gradual substitution. read more

Cuneo's fruit growing industry is a concentrate of "specialties", stories, local culture, and territorial identity with extraordinary potential, which needs to be promoted with activities that match the quality of the raw materials. This was highlighted at the meeting at the Castle of Manta. read more