"Chi ben comincia è a metà dell’opera": This proverb of ancient origins fully reflects the idea of our producers, constantly oriented towards innovation and motivated with tenacity to face the challenges that the market presents season after season. read more

Frullà expands its range with the launch of 100% Dried Plum in a double-pack tray (2x100 g), a convenient format that makes it even easier to consume this exceptional fruit. Following the success of the 90 g doypack format, the dried plum puree - made exclusively from read more

Jingold is also participating this year in Asia Fruit Logistica, a key showcase for the fruit and vegetable sector and fresh produce business in the East. From yesterday until September 5th, the Italian company, a global reference point in the production and commercialization of kiwifruit, will be present. read more

With the closure of August, the presence of plums in GDO stores increases, marking the final phase of the seasonality of summer drupes. Italiafruit News' analysis offers a snapshot of the assortments found in a sample of retail points in the Parma area. read more

With the beginning of September, it's time to take stock of the Italian stone fruit export campaign. Marcello Guidi, the foreign market manager of Apofruit Italia, points out that although the season is not yet over, it has already shown. read more

The Chilean multinational Polar Fruit, specialized in the development of new plant varieties, has entrusted the legal firm Trevisan & Cuonzo with the defense of its rights in Italy regarding the white seedless grape variety 'ACS V 01', registered with the Community Plant Variety Office. read more

Fresh Del Monte, a world leader in the production, distribution, and sale of fresh and pre-cut fruits and vegetables, announces the arrival of the first shipments of Del Monte® branded oranges, harvested and packaged in the region of Salto (Uruguay), ready to be distributed to major. read more

Resistant, fast in reproduction, and capable of evading treatments: the nematode Aphelenchoides fragariae - as reported on Portalfruticola.com - is now among the most problematic pests for strawberry cultivation. Its ability to settle in the canopy, where the products are... read more

The summer of 2025 will be remembered as a season with two faces: a scorching start, with record temperatures in June and the first weeks of July, followed by early rains and extreme weather events that impacted the Italian fruit and vegetable crops. This is told by Pietro Ciardiello. read more

Frozen foods are increasingly confirming their significant presence in the consumption habits of Italians, to the point of recording a positive and counter-trend result compared to the decrease in the total volume of food purchases in Italy (-1% in 2024). read more

Freshfel Europe has expressed strong concern about the new trade agreement between the European Union and the United States. As outlined, the EU will completely eliminate customs duties on imports of American fruits and vegetables, granting US exporters a read more

In 2025, month after month, there are signs of recovery in fruit and vegetable consumption among Italian families. After a long period characterized by a pandemic, energy crisis, and inflation, the first half of the year closes with positive results both in terms of volumes and value. read more

The success of a fruit and vegetable product increasingly depends on genetic improvement and the ability to offer varieties that can meet the needs of both producers and consumers. In the case of melons, the bar for performance has been significantly raised in recent years: read more

Apple trees and vineyards knocked down, roofs blown off warehouses, fields flooded. The damages caused by the strong storm that hit the Veronese area on Monday are substantial, with cloudbursts and winds affecting a wide area from Isola Della Scala, Oppeano, Bovolone, Belfiore, to San Bonifacio. read more

In July, the fruit and vegetable department of the large-scale retail trade continues to show positive performance: volumes are increasing, although to a lesser extent than in June, while sales in value are sharply rising thanks to the increase in the average price mix of fruits. Summer products remain under observation. read more

The season of Calabrian pomegranates is about to start. Natalino Gallo, president of OP Agricor, a company that has been investing in this fruit for years, is taking stock of the situation, tracing a virtuous path in terms of quality, sustainability, and innovation. read more

The national distribution system is undergoing profound changes that do not only concern the ownership structure, as in the case of Carrefour (for more information read here), but also the development of new formats and strategies; just think of the evolution of supermarkets. read more

After almost thirteen years at the helm, Matteo Bortolini concludes his term as the director of the Sant'Orsola Cooperative, a reference point in Trentino for small fruits. read more

The return migration is now behind us: unpacked suitcases, full offices, alarm clocks set for dawn once again. But along with the nostalgia for the holidays, returning to the city also brings with it small annoyances like stress, bad moods, and a few extra pounds gained from aperitifs and ice creams. read more

The enlargement of fruits represents a key phase of the production cycle, during which the plant must support intense activity of cell division and expansion. This process requires not only a continuous availability of nutrients and water, but also a balanced hormonal system. read more