Brand is becoming increasingly important in consumer choices, even in the fruit and vegetable sector. Research from Agroter's Monitor Ortofrutta, presented annually at Think Fresh, has been certifying this for over a decade, with a proliferation of fruit and vegetable brands even on television channels. read more

The commercial campaign for oranges in Sicily continues at a steady pace, despite the climatic difficulties that have characterized the past few months. Ivan Mazzamuto, president of the La Normanna cooperative in Paternò (Catania), outlines to IFN the progress of the season and the prospects. read more

Among the products of La Borsa della Spesa, the weekly service of BMTI and Italmercati Rete di Imprese, in collaboration with Consumerismo No Profit, convenience and sustainability are confirmed. read more

In Spain, the green asparagus season is about to kick off, and the forecasts for 2025 are more than positive, as reported by valenciafruits.com. An estimated harvest of 60 thousand tons is expected, representing a 15% increase compared to last year. However, there are also some challenges ahead. read more

The Ministry of Agriculture, Food Sovereignty and Forestry has officially recognized the Consortium for the Protection of the Piana del Sele IGP Cauliflower, following the registration of the Protected Geographical Indication in the Official Journal of the European Union on July 2, 2024. read more

Following a balanced diet can make the difference between a long and healthy life and, on the other hand, an increased risk of mortality, as reported by corriere.it. This is confirmed by an international study published in the journal Advances in Nutrition, which analyzed 41 reviews. read more

New focus on the African Continent for Macfrut, the International trade fair for the fruit and vegetable sector (6-8 May 2025 - Rimini Expo Centre). The mission targeted Mali, the eighth largest country in Africa, with a population of over 21 million inhabitants. During the mission, read more

Sicily is one of the main pepper production areas in Italy. However, Sicilian producers today face complex challenges, including labor scarcity and cost, climate change, and increasing aggressiveness of pathogens. read more

The eighth week of 2025 continues like the previous ones, with the produce sold by weight continuing to perform better than pre-packaged products. In terms of distribution channels, there is a clear recovery in self-service and online shopping, while supermarkets confirm the trend. read more

The Consortium of Red Orange PGI will be among the "unexpected" protagonists of the new edition of the Spring Festival in Franciacorta, the event promoted by the Franciacorta Consortium now in its second edition scheduled for tomorrow and Sunday. To delight the senses and nourish... read more

Spring is just around the corner, but the atmosphere on the fruit and vegetable markets is far from lively, especially when it comes to the vegetable sector. To assess the situation, we visited the Agri-Food Center in Genoa, where President Gianni Vassallo explained to us. read more

In recent days, the Presidency of the Council and representatives of the European Parliament reached a provisional agreement on the targeted revision of the Waste Framework Directive, setting EU targets for reducing food waste by 2030. Before starting the... read more

Eating an orange a day could do much more than strengthen the immune system: it could also help fight depression. This is suggested by a recent study conducted by researchers from Harvard Medical School and Massachusetts General Hospital, which highlighted that read more

Tennis is undoubtedly the sport of the moment, while blueberries confirm their place among the trendiest fruits on the shelves of grocery stores and in households. But how to combine these two seemingly distant worlds? The answer comes from Fogliati, a company based in Turin, which has created Tennisnack, a read more

Agriculture is unable to express its full production potential also due to a lack of active ingredients for phytosanitary defense. This is in essence what emerged during the Coldiretti Verona Hortifruit Consultation, which took place a few days ago at the headquarters on Viale del. read more

The Court of Appeal of Catania confirmed the conviction for damages against a producer and a nurseryman from the province of Ragusa, responsible for the unlawful reproduction of tomato varieties protected by a European Union plant variety right. The two individuals had illegally... read more

By combining the analytical power of Retail measurement and Consumer data, NielsenIQ can now share 360° insights to analyze the shopping habits of Italians. The increased granularity resulting from this combination is the outcome of a unique blend of factors. read more

With a 300% increase in marketed volume, the overseas sale of Dorì, managed by Origine Group, has ended. During this season, the yellow kiwi Dorì has entered new markets in Asia and North and South America, where it has won over consumers thanks to its high quality. read more

The flowering of fruit orchards in Emilia-Romagna occurs 7 days earlier than the traditional calendar. This phenomenon, on one hand, reflects the increasingly unpredictable climate in recent years, but on the other hand poses a serious risk to crops: frost. read more

The global demand for blueberries is growing at an impressive rate, so much so that current production, which stands at 1.86 million tons, will need to double in the next five years to keep up with consumption, according to a report by Blueberriesconsulting. This trend is being driven by a growing preference for blueberries. read more