A new image and new communication tools for Colle d’Oro, a historic Sicilian company that is a reference point in vegetable production, known for its specialization in zucchini and as a partner for Italian and foreign modern distribution. When in 2024 the company was founded read more

An apple parading alongside models during Milan Fashion Week, and furthermore inside a flower market. It's not a dream, but a reality made possible by VOG and VIP with the envy™ apple, the protagonist yesterday of designer Marco Rambaldi's fashion show. A prominent name in the fashion world. read more

The new wave of bad weather comes after a year that saw a 62% increase in extreme events compared to the same period in 2024, triggering alerts for crops, from flowering apricot and peach trees to vegetables in the fields. This is what is stated. read more

The first data collected in Italy regarding the Retail channel (that of domestic consumption) highlights how in 2024, the frozen food sector confirmed its solidity, recording a further increase in consumption within households, reaching a total of 652,643. read more

In this episode of Voices of Cooperatives, Mirco Zanotti, president of Apofruit Italia, a large cooperative in the fruit and vegetable sector, is interviewed. Starting from the cooperative's 65-year history, future challenges in the sector are discussed, focusing on the role of cooperation. read more

Time to balance for the Romagna strawberries season produced with the soilless technique. The initiative is part of the "The heart beyond the obstacle" project by the Agribologna consortium, for the research and validation of the most advanced agritech solutions, with the aim of evaluating. read more

Bananas represent the main example in the fruit and vegetable department of how origin can be a purchasing driver even if it is not national. It is evident that the impossibility of producing bananas in our territory - considering the negligible case of Sicily in terms of read more

Egypt is gearing up for a record season in citrus production, with an estimated harvest of 3.7 million tons (+3% compared to the previous period). This growth is attributed to favorable weather conditions that have improved fruit set. read more

The European campaign of OP Armonia, which promotes fresh fruit made in the EU, offered a cute bamboo lunch box branded Enjoy Dolce Frutta as a prize, and more than 5,000 participants entered the competition. read more

Five talks, ten nationally renowned testimonials, important scientific experts, a large experiential arena. Protagonists: innovative products (both fruits and vegetables and beyond) with high nutritional value. More commonly known as Healthy Food. This is the great novelty of Macfrut 2025, the trade fair. read more

This year as well, the Valentine's period has seen Pink Lady® at the center of numerous B2B and B2C initiatives, designed to strengthen the connection between this apple and the celebration of love. read more

The dangerous campaign in the southern hemisphere is about to start, with the first arrivals already appearing on the Italian market. To better understand the initial impressions and prospects for the coming months, we interviewed Antonio Zani, head of the Office. read more

Pauline Crosby, 74 years old, (pictured above, source: Facebook) originally from Norfolk, United Kingdom, has been chosen as the first "The Nan from Del Monte," becoming the face of the 2025 marketing campaign for the historic canned fruit brand, as reported. read more

Intense, fresh, sweet. And, above all, truly "special", like the apples they are made with. These are the "Special Edition" mousses from Melinda, which will be available on the shelves starting from March. A new and obviously unique product made in various versions, all. read more

In 2024, Spanish fruit and vegetable exports increased to 12.3 million tons (+8% compared to 2023). However, deflation on the prices applied limited the growth in value counterpart (+5% compared to 2023), resulting in a turnover of 17.7 billion. read more

Sicily is the main region for melon production in Italy, with a cultivated area of approximately 4,500 hectares and an annual production exceeding 100,000 tons. In percentage terms, this represents one third of the national area and over 20% of the total volumes. read more

The Emilia-Romagna Region has allocated 1.4 million euros to help fruit growers protect their crops from frost, an increasingly concrete threat to the agricultural sector. The call for proposals was published as part of the SRD06 intervention "Investments for prevention from. read more

Agriculture does not allow for long breaks or sick leave for farmers, but these days in Casez, in Trentino, at the heart of the Apple District of Val di Non, solidarity prevails by coming up with "solidarity pruning" to save the plants of a sick apple grower. A group of read more

Exotic fruit is one of the most dynamic categories in the fruit and vegetable department and continues to record consistently growing sales, without experiencing any crises. For years, in large-scale retail, the consumption trend has been positive, with some years even showing double-digit increases. read more

Kiwi Dulcis™, the Italian 100% green pulp kiwi, developed by New Plant in collaboration with the Universities of Udine and Bologna, produced and exclusively marketed by Alegra (the commercial branch of Apo Conerpo), Apofruit, and Orogel Fresco, achieves another significant milestone. read more