A giant pumpkin weighing 1,121 kg won the 51st edition of the 'World Championship Pumpkin Weigh-Off' held in Half Moon Bay, south of San Francisco, California. The fruit, coming from Minnesota, was grown starting from April by Travis Gienger, who transported it. read more

Very positive results are coming from the spring 2024 liquidation of Apofruit – a cooperative of fruit and vegetable producers with over 2,700 members in different regions of Italy –, the first of the four planned by Op over the course of a year (Apofruit is one of the few cooperatives to. read more

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Reaching mid-October, we are in the midst of the autumn campaign, and we visited Mercafir - the Multipurpose Food Center in Florence - to understand the dynamics at play with seasonal fruits. "Despite the temperatures being above the seasonal average for the past few..." read more

The Cornelio® pepper from Valfrutta Fresh doubles its surfaces and volumes, expanding production areas to meet a constantly growing demand. Moreover, the marketing strategies of the past year have led to co-branding with major national retail chains. read more

The consumer context read more

Fruit Attraction closed its 16th edition on October 10th with a record level of participation. A total of 117,370 professionals from 145 countries attended the trade fair in Madrid, marking a 13% increase compared to the previous year. read more

The season with retato melon has concluded in the main Italian areas with positive results – as confirmed by the producer Stefano Calevi from Lazio. "In the Viterbo area, where we operate with about 60-70 hectares dedicated to this crop, we can consider ourselves satisfied. read more

From the first days of October, the Ambrosia™ apples from the new harvest are on the shelves for distribution. Overall, for the 2024/25 campaign, a production of around 32 thousand tons is expected for this Club apple grown in Piedmont and Val Venosta, which promises to consolidate its position. read more

"We are returning from Fruit Attraction with excellent feedback for Kiwy Matera®, starting from our client base in the national market, with retailers first and foremost, who have been able to experience firsthand the high quality of this variety of yellow-fleshed kiwi, Top Gold, which is finding a favorable environment in Basilicata." read more

The lemon supply chain from Mount Etna was featured in the TV program "La Natura dal Campo alla Tavola," which aired recently on the national 7Gold network as part of the format "From the Field to the Table" (click here to watch the episode). read more

New design, revised naming, and new, more sustainable packaging for Frullà's fruit smoothie packs. A minimal graphic restyling aimed at enhancing the brand and increasing visibility on the shelves. read more

When one thinks of food vending machines, inevitably, the association with snacks or all that category of food defined as "junk food" is almost spontaneous. However, vending machines could undergo a healthy change. read more

The lowland apple farming can look to the future with optimism, thanks to a quality that is second to none compared to mountain productions. Of course, challenges exist - as in the entire horticultural sector - but witnessing a Fuji MelaPiù® orchard in person with a production... read more

Chiquita, together with project partners Yelloway KeyGene, MusaRadix, and Wageningen University and Research (WUR), is proud to announce the arrival of Yelloway One (YW01), a revolutionary banana hybrid resistant to Tropical Race 4 (TR4) and partially resistant to Black Sigatoka. read more

The Association of Producers and Exporters of Strawberries of Huelva, Freshuelva, reported that the sector has completed the 2023-2024 campaign with a total production of 221,412 tons of strawberries, representing a 9% decrease compared to the previous campaign. These data reflect a read more

From November 21 to 23, 2024, the apple world will meet in Bolzano for the thirteenth edition of Interpoma, the international trade show dedicated to the apple sector. read more

Among the protagonists of C'è+Gusto, the event dedicated to the food world and the excellences of Made in Italy that took place on October 12 and 13 in Bologna, Orogel, the specialist in fresh frozen vegetables, could not be missing. At the center of the two-day event focused on great ingredients... read more

The Signor Datterino project, developed by Bayer through the Vegetables Seeds division, aims to meet the growing demand for quality from consumers, focusing on one of the most popular products in Italian cuisine: the datterino tomato. read more

There are white beans whose taste reminds of vanilla ice cream, and from this characteristic comes their name: ice-cream beans. These tropical fruits, belonging to the Inga edulis plant, come in long pods. read more