The persimmon campaign for Apofruit has already started a few weeks ago, thanks to the early variety Maxim® which is showing promising results, as explained by Marcello Guidi, export sales coordinator of the Romagna cooperative: "It is a variety with firm flesh that allows us to penetrate the market." read more

For the first time, the Lazio Region, through ARSIAL (Regional Agency for the Development and Innovation of Agriculture in Lazio), has joined forces with two of the main players in the fruit and vegetable sector in Lazio: the MOF (Wholesale Agri-Food Center in Fondi) and read more

The Italian markets, bolstered by the data from the recent Ismea study, are relaunching the challenge at Fruit Attaction on a European level. "The research conducted in 2024 with Ismea confirms the strategic function and public interest of the Italian markets. They play a fundamental role in enhancing... read more

A food that everyone agrees on at the table? Potatoes! More than one billion people worldwide eat them and global production exceeds 300 million tons. In Italy, we are among the top consumers, pushing the queens of tubers to the fifth place among foods. read more

"The 2024 edition of Fruit Attraction is a special one for UNITEC. Not only because of the spirit with which they participate, which is as always, characterized by constant and meticulous attention to innovation that translates into concrete results, but also because it comes after a difficult time." read more

The Chilean Cherry Committee, during the annual event held in Chimbarongo dedicated to the cherry blossom that marks the beginning of the season, announces a record year for exports. In fact, it is expected that Chilean cherry exports will reach the figure read more

TikTok never ceases to amaze with its extravagant trends, and the latest one coming from China is yet another example: coffee "corrected" with onion, shallot, or scallion. The news was reported by the New York Post, highlighting that this bizarre combination has quickly gained popularity. read more

A dense crowd of operators waiting for the turnstiles to open for the debut of the 2024 edition of Fruit Attraction was the prelude to an inaugural day of the sixteenth edition of the Madrid trade show that did not disappoint the record-breaking expectations of the eve. All ten read more

Yesterday, the second edition of Fruit Attraction São Paulo was announced. Organized by IFEMA MADRID and Fiera Milano Brasil, the event will take place from March 25th to 27th, 2025 at São Paulo Expo. This edition will double the exhibition space to meet the growing demand for. read more

Zerbinati, a leading company in Italy in the production of fresh salads and vegetables as well as ready-to-eat meals, is launching some new products and innovative recipe updates for the autumn season. These include ready-to-eat meals that can be prepared in just a few minutes, perfect for heating up. read more

New international mission for the Emilia Romagna Mercati business network. From Saturday, October 12th, a delegation of regional fruit and vegetable markets belonging to the network led by the current president, Gianni Indino, will depart for Singapore, a city-state in Southeast Asia with over read more

From today until Thursday, October 10th, Madrid hosts the 16th edition of Fruit Attraction with a rich program of activities, consolidating itself as one of the reference events for the sector worldwide. The fair, organized by Ifema Madrid and Fepex - with Andalusia as the Guest Region - read more

Unaprosa will be present at the collective exhibition at Fruit Attraction in Madrid from October 8th to 10th, 2024. Four Producer Organizations will participate in the 16th edition, offering a complete overview of products, the latest innovations, and services related to the sector. read more

In Campania, the chestnut harvest is starting and the prospects are excellent. Forecasts that bode well for a sector that has been in full distress for some years. Last season, in the Irpinian area, the campaign was very disappointing due to a product loss of around 50%. read more

Avocado is the most popular exotic fruit. Its success comes from its peculiarity: unlike other fruits, avocado is mainly consumed as a vegetable, used in recipes rather than eaten on its own. read more

The internationalization format of Italian agri-food products, promoted by the Edamus Consortium, will occupy 256 square meters in the ICE area (HALL 3 STAND 3C07 / 3C00) from today until October 10th. There, it will showcase the best of Italian fruits and vegetables to international buyers. read more

Natura Nuova will participate in two important food industry events scheduled for October: Spazio Nutrizione, which will take place in Milan on the 11th and 12th, and SIAL, in Paris from the 19th to the 23rd. These events represent an important opportunity to present some product innovations. read more

In the agricultural area of Canicattì in Agrigento, among the most renowned areas in Italy for table grapes, we are in the midst of the harvest. Let's talk about the season with Vincenzo Di Pasquale, commercial manager of Di Pasquale Ortofrutta in Delia (Caltanissetta). "We are currently at the peak of the harvest." read more

In wholesale markets, and beyond, there is a clear change of season that welcomes all autumnal products. To indicate which are the best to buy, The Shopping Bag, a service by BMTI and Italmercati Business Network, in collaboration with, is on the case. read more

Zespri™ Kiwifruit, a New Zealand-based company leading in the global production and marketing of kiwifruit, is returning to Fruit Attraction this year at IFEMA Madrid from October 8th to 10th. Visit them at Pavilion 10, Stand D15 to see their kiwifruit on display and celebrate their over 25 years of success. read more