The brand Ilpomodoro, from the company Fogliatista, has attracted great interest not only in Italy but also among foreign operators, as evidenced by the invitation to participate in the Global Tomato Congress 2024 - one of the main worldwide events entirely dedicated to tomatoes. read more

"The category of fruit and vegetable wholesalers is reacting to change in a responsive way. However, in addition to historical challenges such as investments and bureaucracy, we also need to address the challenges of our times, such as environmental sustainability and digital transition." read more

The start of the cabbage season at Claudio Belliadi Cappella's agricultural company in Scorzè (Venice) is slow. The production of the new season, which is beginning these days, has been slowed down by the recent bad weather, which has had a negative impact on the... read more

In April, the fruit and vegetable department of the GDO (large-scale retail trade) is still struggling in terms of sales, with vegetables and high-quality ready-to-eat products (IV-V gamma) having the most impact on the overall results. Among the most important categories in the month, there is a clear difficulty with strawberries (affected by unstable weather), while... read more

Dole Italia, a leader in the production and distribution of premium quality fresh fruit, is a Partner of the 49th edition of the 100km del Passatore, one of the most beloved ultramarathons in Italy. The race, starting this Saturday, May 25th from Florence and finishing on Sunday, May 26th in Faenza, spans read more

Walking through the Sicilian countryside, especially in the Ragusa area, you can easily notice evergreen trees that are over 500 years old, which characterize the territory of the southeastern part of the island: carob trees. Sicilians call it the "tree of survival" because it is very read more

Sitofex® is a plant growth regulator that enhances the size and quality of fruits in various crops, especially table grapes and kiwi. Additionally, Sitofex® has also been granted emergency use registration for 2024 to prevent bacterial canker. read more

Enhancing excellence through branding, continuous research for new products, and a concrete commitment to sustainability: this is what it means today to maintain a solid position in the fruit and vegetable market. These are the 'moves' adopted by Spreafico, which recently implemented read more

The market for both organic and conventional strawberries is experiencing progressive and steady growth throughout Europe. Recent prospective analyses presented in the Strawberry Global Market Overview 2024-2027 indicate a growth in the strawberry market, primarily driven by Germany and Italy. read more

Zespri has confirmed that over a million trays of fruit grown in New Zealand will be destroyed following the discovery of rats on the ship carrying the first batch for the new season in Europe (click here for more details). read more

Within the framework of the Trento Festival of Economics, the Edmund Mach Foundation is organizing the event "Unlocking Potential: Global Opportunities and Scientific Research in the Nut Industry". The meeting is scheduled for Thursday, May 23rd at 12:00 PM at the Calepini Room. read more

In Italy, approximately 1.5 billion kilograms of food are wasted each year, with disruptive effects on the economy, sustainability, and the environment due to the negative impact on energy consumption and waste disposal. read more

The Spanish watermelons and melons had a positive debut on the market, partly due to the high temperatures of recent weeks. Despite the excellent quality of the product, the future prospects are uncertain, considering the current state of demand, the climate, and the impact. read more

In the week in which the Agriculture Decree Law was published, to respond to a series of legitimate requests from the agricultural world, an important distribution chain is promoting the sale of fruits and vegetables for €0.99 per piece or per kilogram. The timing of this advertisement raises... read more

In the world of social media, there are many people who enjoy experimenting with and tasting unusual and exotic fruits from around the world, providing live feedback to their viewers. This format and these fruits, in turn, pique the curiosity of users. read more

We are entering the heart of the cherry harvest season even in the areas of Northern Italy – the only ones missing are the mountain productions of Trentino-Alto Adige and Piedmont – which certainly did not welcome with pleasure the intense rains that have characterized the month of May so far. read more

The gourmet tubers born in Turin are ready to travel around the world to land directly in the Big Apple. As reported by the newspaper Italia Oggi, the Poormanger chain has been acquired by the giant of collective catering Cirfood Retail and will soon open in New York. read more

With the latest edition of Think Fresh (click here to learn more), we have attempted to encourage the fruit and vegetable supply chain to rethink their market approach by proposing a redefinition of the 4 Ps of the Marketing Mix that places greater emphasis on key points of the chain. read more

In week 18, the weight-imposed fruit and vegetable sector grew more in sales volume than the Lcc (low-cost carrier) in terms of value, despite some deflation. In terms of channels, the discount sector continues its solitary race, with only supermarkets keeping up with the pace. read more

The "Technical Day: what future for kiwi?" organized by the Actinidia Working Group of the Italian Society of Horticulture and Floriculture will take place in Manta (CN), Piedmont, on May 24th. The event is coordinated by Cristos Xiloyannis in collaboration with Bartolomeo Dichio. read more