Asparagus, Apofruit focuses on innovation
It will be a very complex campaign for asparagus in 2023, due to the very late start. Apofruit, a fruit and vegetable cooperative with more than 2,700 members throughout the Peninsula, takes stock

"Uciążliwy sezon marketingowy ma się zakończyć za dwa tygodnie"
Rok marchewkowy pf 2022/23 zostanie zapamiętany jako szczególnie wolny. "Susza, w połączeniu z inflacją, spowodowała, że dostawy są napięte, a ceny wysokie. W porównaniu z

"Arduous marketing season expected to end in two weeks"
The carrot year pf 2022/23 will be remembered as particularly slow. "Drought, coupled with inflation, has resulted in tight supplies and high prices. Compared to last year, when we had a bountiful

This week in Fruchthandel Magazine: Flanders, Italy, Fresh Convenience
Springtime is ... apple time! While more and more splashes of red strawberry colour are appearing on the shelves, the European apple industry is far from finished. We talked to Hannes Tauber,

W tym tygodniu w magazynie Fruchthandel: Flandria, Włochy, Fresh Convenience
Pora wiosenna to... pora jabłek! Podczas gdy na półkach sklepowych pojawia się coraz więcej rozprysków czerwonego koloru truskawek, europejski przemysł jabłkowy jest daleki od

New campaign highlights Melones El Abuelo’s heritage
Spain’s Melones El Abuelo has launched a a new marketing campaign to promote its Piel de Sapo melons. Under the ‘Inicios’ (Beginnings) tagline, it seeks to highlight the company’s core

Nowa kampania podkreśla dziedzictwo Melones El Abuelo
Hiszpańska firma Melones El Abuelo rozpoczęła nową kampanię marketingową promującą swoje melony Piel de Sapo. Kampania pod hasłem "Inicios" (Początki) ma na celu podkreślenie

"The protected blueberry variety Jusant I is arousing great interest due to its early harvest dates"
The nursery Viveros Grajera has been authorized for the multiplication and sale of the Jusant I variety of blueberries. This is a protected variety, owned by Jusant Innovación SL, an R&D

Apofruit, the asparagus harvest is done with go-karts
The asparagus season is severely delayed due to the mild winter. Apofruit is therefore relying on innovation to increase productivity and support members' investments. Such as harvesting with 'go

Frutura and The Coca-Cola Company™ ink licensing agreement
Frutura, the global sales and marketing network designed to supply international customers with high-quality fruit 365 days a year, has signed a licensing agreement with The Coca-Cola Company.

Frutura i The Coca-Cola Company™ podpisują umowę licencyjną
Frutura, globalna sieć sprzedaży i marketingu, której celem jest dostarczanie międzynarodowym klientom wysokiej jakości owoców przez 365 dni w roku, podpisała umowę licencyjną z

Szczególnie niskie zapasy jabłek
Około dwóch trzecich bieżącego roku gospodarczego, Komitet Marketingowy Assomela przeanalizował sytuację na rynku jabłek w kwietniu, aby ocenić perspektywy na ostatnie miesiące

“Stone fruit volumes are up between 20 and 30 per cent in the early regions”
Although volumes are still low, Turkish stone fruits are slowly coming on to the market. In the following weeks, the stone fruit season will fully kick off. Coskun Eren, marketing manager for

Rockit Global announces new China country manager
As Rockit gears up to deliver its latest season, the New Zealand snack sized apple brand is excited to welcome a new China Country Manager – Sales and Marketing, Leon Ai, through its partnership

"Wolumen owoców pestkowych wzrasta od 20 do 30 procent we wczesnych regionach"
Pomimo, że ilości są wciąż niskie, tureckie owoce pestkowe powoli wchodzą na rynek. W kolejnych tygodniach sezon owoców pestkowych w pełni się rozpocznie. Coskun Eren, kierownik

Particularly low stocks for apples
About two-thirds of the way into the current marketing year, the Assomela Marketing Committee analysed the apple market situation as at April to assess the prospects for the final months of the

Rockit Global ogłasza nowego dyrektora krajowego w Chinach
Podczas gdy Rockit przygotowuje się do dostarczenia swojego najnowszego sezonu, nowozelandzka marka przekąsek jabłkowych z radością powitała nowego Country Managera w Chinach -

Nick: "Better operating results let many farms breathe a sigh of relief".
The average income of farms developed significantly positively in the 2021/22 marketing year. The partly strong profit increase was recorded by enterprises of almost all farm types - from arable

Nowy kierownik krajowy w Chinach w firmie Rockit
Rockit Global ogłosił mianowanie Leona Ai na nowego dyrektora krajowego w Chinach - sprzedaż i marketing, dzięki współpracy z Primary Collaboration New Zealand (Shanghai) (PCNZ).

"Unusual asparagus demand results in one of the busiest Easters ever"
The Belgian company, Tino's Fruit, has had a few, exceptionally hectic, weeks. "I think we had one of the busiest Easters ever," says business manager Geert Baecke. "The weather was beautiful,

New China country manager for Rockit
Rockit Global has announced the appointment of Leon Ai as its new China country manager – sales and marketing, through its partnership with Primary Collaboration New Zealand (Shanghai) (PCNZ).

Promising campaign for Zambana asparagus
It is white, delicate and slender. It is the Zambana asparagus, a niche product that has been growing in the Valle Dell'Adige for over two hundred years, where it is cultivated using traditional

"People will continue to talk about us for a long time, even if the city of Düsseldorf no longer operates a wholesale market"
For several years now, what will happen to the Düsseldorf wholesale market after 2024 has been up for debate. Roland Tolls (on the right in the picture), a board member of the Düsseldorf

Sezon zwalczania szarańczy rozpoczął się w Uzbekistanie
Rozpoczęto działania mające na celu zapobieganie inwazji szarańczy w Uzbekistanie. W tym roku planowane jest leczenie ponad 500 000 ha gruntów - informują eksperci EastFruit.

'Asparagus sales mostly didn't get the momentum we were hoping for until the second half of the week'
The presence of domestic offerings, as well as interest, fluctuated throughout the week. However, despite more difficult and reduced domestic cultivation, Holy Week ended quite satisfactorily,