Asparagus, Apofruit focuses on innovation
It will be a very complex campaign for asparagus in 2023, due to the very late start. Apofruit, a fruit and vegetable cooperative with more than 2,700 members throughout the Peninsula, takes stock

"Arduous marketing season expected to end in two weeks"
The carrot year pf 2022/23 will be remembered as particularly slow. "Drought, coupled with inflation, has resulted in tight supplies and high prices. Compared to last year, when we had a bountiful

This week in Fruchthandel Magazine: Flanders, Italy, Fresh Convenience
Springtime is ... apple time! While more and more splashes of red strawberry colour are appearing on the shelves, the European apple industry is far from finished. We talked to Hannes Tauber,

New campaign highlights Melones El Abuelo’s heritage
Spain’s Melones El Abuelo has launched a a new marketing campaign to promote its Piel de Sapo melons. Under the ‘Inicios’ (Beginnings) tagline, it seeks to highlight the company’s core

"The protected blueberry variety Jusant I is arousing great interest due to its early harvest dates"
The nursery Viveros Grajera has been authorized for the multiplication and sale of the Jusant I variety of blueberries. This is a protected variety, owned by Jusant Innovación SL, an R&D

Apofruit, the asparagus harvest is done with go-karts
The asparagus season is severely delayed due to the mild winter. Apofruit is therefore relying on innovation to increase productivity and support members' investments. Such as harvesting with 'go

Frutura and The Coca-Cola Company™ ink licensing agreement
Frutura, the global sales and marketing network designed to supply international customers with high-quality fruit 365 days a year, has signed a licensing agreement with The Coca-Cola Company.

“Stone fruit volumes are up between 20 and 30 per cent in the early regions”
Although volumes are still low, Turkish stone fruits are slowly coming on to the market. In the following weeks, the stone fruit season will fully kick off. Coskun Eren, marketing manager for

Rockit Global announces new China country manager
As Rockit gears up to deliver its latest season, the New Zealand snack sized apple brand is excited to welcome a new China Country Manager – Sales and Marketing, Leon Ai, through its partnership

Particularly low stocks for apples
About two-thirds of the way into the current marketing year, the Assomela Marketing Committee analysed the apple market situation as at April to assess the prospects for the final months of the

Nick: "Better operating results let many farms breathe a sigh of relief".
The average income of farms developed significantly positively in the 2021/22 marketing year. The partly strong profit increase was recorded by enterprises of almost all farm types - from arable

"Unusual asparagus demand results in one of the busiest Easters ever"
The Belgian company, Tino's Fruit, has had a few, exceptionally hectic, weeks. "I think we had one of the busiest Easters ever," says business manager Geert Baecke. "The weather was beautiful,

New China country manager for Rockit
Rockit Global has announced the appointment of Leon Ai as its new China country manager – sales and marketing, through its partnership with Primary Collaboration New Zealand (Shanghai) (PCNZ).

Promising campaign for Zambana asparagus
It is white, delicate and slender. It is the Zambana asparagus, a niche product that has been growing in the Valle Dell'Adige for over two hundred years, where it is cultivated using traditional

"People will continue to talk about us for a long time, even if the city of Düsseldorf no longer operates a wholesale market"
For several years now, what will happen to the Düsseldorf wholesale market after 2024 has been up for debate. Roland Tolls (on the right in the picture), a board member of the Düsseldorf

'Asparagus sales mostly didn't get the momentum we were hoping for until the second half of the week'
The presence of domestic offerings, as well as interest, fluctuated throughout the week. However, despite more difficult and reduced domestic cultivation, Holy Week ended quite satisfactorily,