Saica Group will be introducing Saica Fresh, its new comprehensive packaging solution, featuring a unique End-to-End approach to the fresh produce market, at Fruit Attraction, the fruit and vegetable trade fair taking place at Ifema, Madrid, from the 8th to the 10th of October. The company will showcase its... read more

From October 8th to 10th, Madrid will once again host Fruit Attraction, the leading international trade fair for the fruit and vegetable sector, organized by Ifema Madrid and Fepex. Among the many scheduled initiatives, Factoría Chef stands out, a space dedicated to showcooking to showcase the latest trends in the industry. read more

Na edycję Fruit Attraction 2024, firma FDA International postanowiła zaprezentować swoje nowe jabłko sprzedawane pod nazwą Kawane. Według dyrektora firmy, Christophe'a Artero, ta odmiana dwukolorowa ma wiele zalet dla rynków eksportowych. "Zaczęliśmy je sprzedawać dwa lata temu. Przetestowaliśmy je." read more

Morgan Rogers, General Manager of VentureFruit, stated that STELLAR™ is a profitable variety for farmers. "With rising temperatures worldwide, apples can ripen too quickly, with heat also affecting color, texture, and yield. Innovations like the read more

The Hot Climate Partnership is going to introduce Stellar™, the world's first early season apple variety bred specifically for hot and warming climates, next week at Fruit Attraction in Madrid. Stellar apple trees are a game-changer in the early variety category. The bright red fruit is of a similar size to. read more

A doormat with the legend 'Wellcome visionaries' ('Welcome visionaries') will mark the central corridors and main entrances of the Madrid Fair during the upcoming Fruit Attraction event (from October 8 to 10). Interspersed between these read more

Meeting the needs of the entire value chain, especially by offering attractive varieties for supermarkets, that is the goal of Sakata at Fruit Attraction 2024.

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Once again, the leading French cooperative Blue Whale® is showcasing its value proposition at the Fruit Attraction fair from October 8th to 10th in Madrid. This time, they are doing so with a 130m2 stand.

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TROPS arrives at Fruit Attraction with surprises. The company will welcome visitors at a renewed stand, with decorative elements that evoke nature and the origin of their products. Avocado will be the star product.

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Under the slogan "Cultivating the Future," Intersemillas aims to highlight its concern and interest in the development of more efficient varieties, both for farmers and for the market and final consumer. read more

The brand, which is well established in national retail, is celebrating its return to another major supermarket chain, Día. However, it aspires to expand its presence in others.

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In total, there will be 10 pavilions for the first time. read more

The company ILIP, a leading packaging solutions manufacturer based in Bologna (Italy), returns to Fruit Attraction where they will be waiting for you at Pavilion 9, booth B21. In the international stage of Fruit Next Forum 5.

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This year, Apofruit, a fruit and vegetable cooperative with over 2,700 members throughout Italy, confirms its participation at Fruit Attraction (Madrid, October 8-10), one of the main international events in the sector. The leaders of the cooperative will meet with operators and visitors at the event. read more

Fruit Attraction is the most important and anticipated annual event for Campo de Lorca-Cricket. It is an event for which they carefully work on every detail. An example of this is their stand, designed with care for

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With extensive experience in organic tomatoes, Balcón de Níjar returns to Fruit Attraction, focusing on cherry tomatoes (both on the vine and round). They also continue to work on other products such as Sweet peppers. read more

Bayer returns to Fruit Attraction with a focus on Regenerative Agriculture. It is a line they continue to work on and that constitutes the cornerstone of their

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True to its commitment to innovation, Rijk Zwaan returns to Fruit Attraction with a very striking novelty: Orange Sunglow, a watermelon with orange flesh, sweet flavor, and a crunchy and juicy texture that offers consumers a

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Agrobío, a leading provider of biological pest control solutions and biopollination, will be present at Fruit Attraction 2024 with stand 9E22 to showcase their

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The fair, which will take place between October 8 and 10 at IFEMA MADRID, will host professionals from the entire value chain of the fruit and vegetable sector, in which Andalusia stands out as a world-leading region. Through its participation, the Ministry

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