CaDRIVER not only improves plant nutrition, but also decreases common physiological disorders, such as bitter pit in apples, increasing marketable production and reducing losses. While many products on the market claim to improve nutrient absorption

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Ibérica de Patatas, one of the main potato trading companies in Spain, will present its new business line for the industry at this edition of Fruit Attraction, where

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Fruit Attraction, organized by IFEMA MADRID and FEPEX, will take place from October 8th to 10th. It will once again host the Innovation Hub Awards, which recognize and highlight the research, development, and innovation efforts of the sector and individual companies. This time, among the 40 projects... read more

From 8 to 10 October, Ortoverde (Foodiverse Group) will be present at booth C04 in pavilion 7 at Fruit Attraction, the leading trade fair in Europe for fruits and vegetables. read more

Fruit Attraction will take place in Madrid from Tuesday, October 8th to 10th, 2024. FreshPlaza and Primeur have partnered to release a 152-page exhibition magazine. This publication has become an international edition featuring articles covering various aspects of the international fruit and vegetable trade. The English edition is also available. read more

Ecoculture Biosciences will participate from October 8th to 10th in Fruit Attraction, the international trade show for the fruit and vegetable sector held annually in Madrid. At this event, the company

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But back to the innovations: Federico Stanzani, Commercial Director of CIV, says: "In recent years, our breeding program for strawberries has focused on varieties suitable for the Mediterranean climate. At Fruit Attraction, we will present Larissa®." read more

"Fruit Attraction is one of the most important trade shows in Europe and crucial for the Spanish market," said Julián Herráiz, AgroFresh general manager. "We are excited to host our valued customers, colleagues, and industry partners at our booth during the show. It promises to be a fantastic event." read more

Avocado will be the main focus of the 16th edition of Fruit Attraction, with various initiatives centered around this superfood. For the Madrid Fair (8-10 October), participation of over 2,100 companies from 56 countries is expected, presenting 70 thousand square meters of products. read more

Hispatec Agrointeligencia, a Spanish leader in digital systems for agriculture, is bringing all its field-to-market solutions to Fruit Attraction this year so that any fair attendee can

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In this way, the company reaffirms its commitment to the International Fair of the Fruit and Vegetable Sector, a event that has become an essential tool for the

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On this occasion, a total of 9 products have been chosen as finalists out of 40 participants, and will have the opportunity to defend their candidacy before the jury of the Innovation Hub Awards on Thursday, 10th.

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The presidents of the different sectorial groups that make up the Association of Fruit and Vegetable Producers and Exporters of the Region of Murcia (Proexport) agree that the celebration of Fruit Attraction (from the 8th

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Innovating in fruit production for a more efficient and sustainable future. This is the mission of CIV, an Italian genetic improvement company based in the province of Ferrara, known for its commitment to

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The mission of CIV, an Italian breeding company based in the province of Ferrara, is to bring innovation to fruit growing for a more efficient and sustainable future. They are known for their commitment to varietal development in service of the fruit industry. Fruit Attraction 2024 in Madrid is... read more

In the final months of its 50th anniversary year, Planasa, a global leader in the agri-food sector specializing in developing new berry varieties, will take part in the 16th edition of Fruit Attraction, an event it has been participating in for over ten years. In this setting, Planasa emphasizes the read more

One more year, Gabaceras will be present at Fruit Attraction, the most important international trade fair in the sector, with its own stand and a strong strategy focused on. read more

El Ciruelo is getting ready for the Fruit Attraction 2024 fair edition, presenting a series of innovations and novelties. Among the highlights of their participation, the company introduces their new slogan for the El Ciruelo brand: "Let's start by taking care of ourselves", as well as the renovated. read more

Fruit Attraction will be the perfect setting for Azcaval to present its new Belt-80 packaging line. The new Belt-80 Lowest is specially designed for delicate stone fruits like cherries, which are prone to issues like pitting, and apricots, which have easily breakable skin. Its design... read more

Eurosemillas will participate in the upcoming Fruit Attraction fair in Madrid from October 8 to 10. This year, the Spanish company has transformed its exhibition space in Hall 8, stand 8C02, into 'The Home of Innovation', where it will showcase its varieties from the ground up. read more