Sorma Group, the reference technical partner for fruit and vegetable operators in post-harvest processing and packaging, is presenting the P&P-800, the new Pick and Place system, for the first time worldwide at Fruit Attraction 2025 (September 30 - October 2, Hall 03, Stand 3D22). read more

Sorma Group will be showcasing its new P&P-800 pick and pack system at Fruit Attraction 2025 (30 September – 2 October, Hall 03, Stand 3D22). This system has been created to enhance efficiency and uniformity in fruit packaging. The automated packaging system, P&P-800, has been specifically designed for... read more

The 17th edition of Fruit Attraction, organized by IFEMA MADRID and FEPEX, with the main sponsor being the Andalusian region, will take place from September 30th to October 2nd. This event is one of the most important in the global marketing of fruits and vegetables.

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This year, as in many previous editions, Fedagromercati-Confcommercio will participate in the upcoming edition of the Fruit Attraction 2025 fair, given the importance of the event for all global fruit and vegetable industry players. The Federation will be at the forefront with companies. read more

Expanded business opportunities with Greek enterprises are being offered this year at Fruit Attraction through the collective participation of Freskon Greece. As the project manager of the mission, Mrs. Tonia Nikolaidou, points out, "This year's Freskon Greece mission to Fruit Attraction 2025 is" read more

Uvasdoce Fresh is participating in Fruit Attraction during the ongoing domestic season, which continues with stable volumes and quality, as expected. "We are maintaining a very positive pace and anticipate a successful conclusion to the Spanish season," the company's management states. read more

The Opera La Pera Consortium has started the commercialization of the Abate Fétel pear, which will be supported by a renewed brand marketing campaign and participation in Fruit Attraction 2025, scheduled from September 30th to October 2nd at the Madrid Fair (Hall 8 - Stand 8C14). read more

In recent years, FHF Fontellas has become one of the most remarkable companies in Navarre at Fruit Attraction, known not only for the quality of its fruits and vegetables but also for the creativity of its displays. In the 2024 edition, the company surprised visitors with a haute couture vegetable suit. read more

Patrick Frencken, Sales Manager at Sormac, emphasizes: "Fruit Attraction is one of the most important trade fairs for us to showcase Sormac's machine solutions live and engage directly with existing as well as potential customers. Our machines combine precision, read more

The Opera La Pera Consortium has launched the commercialization of the Abate Fetel pear, which will be supported by a renewed brand marketing campaign and participation in Fruit Attraction 2025 (Hall 8 - Stand 8C14). Integrated communication by Adriano Aldrovandi, President of Opera La Pera. read more

Huercasa will once again participate in Fruit Attraction, one of the most important events in the European fruit and vegetable industry, taking place in Madrid from September 30 to October 2. The company will present its traditional products, including corn on the cob and red beets, among others. read more

Sorma Group presents the new P&P-800 packaging machine, the next-generation Pick and Place system that sets new standards for efficiency, organization, and visual quality of fruit packaging, at Fruit Attraction 2025 (hall 03, stand 3D22) in a world premiere. read more

There are high expectations for Fruit Attraction 2025 from companies that, more numerous than ever, have joined the ITALY collective organized once again by CSO Italy for an event that promises to be once again growing, as demonstrated by the expansion of. read more

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The Brazilian melon supplier Itaueira has started harvesting at its newest farm in Morada Nova, Ceará, strengthening its comeback to the international market after being absent for several years. read more

The number of companies participating in the Italy collective organized by Cso Italy for Fruit Attraction 2025 is increasing, as well as the exhibition space. read more

FruitMasters will be introducing its new raspberry variety, Rubin, and showcasing its Smart Fruit Hub at the upcoming Fruit Attraction trade fair in Madrid. This event is one of the major gatherings for the global fruit and vegetable industry. Fabien Dumont, the International Sales Director, stated: read more

Apofruit confirms its presence at Fruit Attraction 2025, the international trade fair for fruit and vegetables scheduled to take place in Madrid from September 30 to October 2. The cooperative's top management specifically invites customers, suppliers, and operators to visit their booth C12 in Pavilion 08. read more

W październiku sektor owoców ponownie zaznacza kluczową datę w kalendarzu: Fruit Attraction. Wydarzenie stało się wizytówką branży, prezentującą trendy, innowacje i możliwości networkingowe. Niemniej jednak, Viveros Mariano Soria podkreśla, że "marginesy zysku, które stają się coraz węższe, nie są jeszcze określone w". read more

The Fruit Attraction 2024 concluded with a total of 117,370 professionals from 145 countries, which is 13% more than in 2023. Spanning across an area of 70,254 net square meters, 2,201 exhibitors from 59 countries showcased their fruit and vegetable offerings, marking a 10% increase in both parameters compared to the previous year. read more