FruitMasters will be introducing its new raspberry variety, Rubin, and showcasing its Smart Fruit Hub at the upcoming Fruit Attraction trade fair in Madrid. This event is one of the major gatherings for the global fruit and vegetable industry. Fabien Dumont, the International Sales Director, stated: read more

The Fruit Attraction 2024 concluded with a total of 117,370 professionals from 145 countries, which is 13% more than in 2023. Spanning across an area of 70,254 net square meters, 2,201 exhibitors from 59 countries showcased their fruit and vegetable offerings, marking a 10% increase in both parameters compared to the previous year. read more

AgroFresh, a global leader in post-harvest technologies, will be at Fruit Attraction 2025 showcasing its solutions to protect the quality of fruit and reduce food waste: SmartFresh, Harvista, FreshCloud Inspection, and Rubens. read more

The tomato will be the main protagonist of the 17th edition of Fruit Attraction, scheduled to take place in Madrid from September 30th to October 2nd, organized by IFEMA Madrid and Fepex. The most consumed vegetable in the world becomes a symbol and ambassador of Spanish production in an edition that will. read more

Apofruit, one of the longest-standing cooperatives in the fruit and vegetable sector with 65 years of history, confirms its presence at Fruit Attraction 2025 (30th September-2nd October, stand C12 Pavilion 08). Varietal innovation, internationalization, and sustainability are the key principles of Kiwi Dulcis. read more

Global Women Fresh (GWF), a global community for women in the fruit and vegetable industry, is excited to announce the First Global Networking Panel at Fruit Attraction 2025, one of the most significant and influential international trade fairs for the fruit and vegetable sector. read more

Itaueira Agropecuária S.A., a Brazilian fruit producer, will participate in Fruit Attraction 2025 in Madrid, Spain, from September 30 to October 2. The company will showcase its melon and watermelon portfolio at the "Frutas do Brasil" stand, emphasizing its current production and exports. read more

In this context, wooden packaging would provide a natural, safe, and adaptable solution that meets the new regulatory requirements. read more

A dozen Mauritanian companies, supported by the National Society for Rural Development (SONADER), are getting ready to participate in the Fruit Attraction trade show in the country's newly built pavilion. The event offers a valuable platform for growers to connect with potential new clients, with SONADER's backing. read more

Westfalia Fruit will be showcasing various initiatives in varietal development, post-harvest sustainability, and market collaboration at Fruit Attraction 2025 in Madrid, taking place from September 30 to October 2. The company's agenda features fresh research on avocado breeding, experiments in extending shelf-life, and... read more

Arrigoni, a global player in the design and production of technical fabrics for agriculture, is returning to Fruit Attraction (Hall 8, booth D26), the important event dedicated to the fruit and vegetable sector scheduled from September 30 to October 2 at IFEMA, in Madrid. read more

Also this year Italy Ortofrutta - National Union will be a protagonist at Fruit Attraction 2025, the international fruit and vegetable fair that will take place in Madrid from September 30th to October 2nd, 2025. The Union, faithful to its role of coordination and promotion, will accompany the 12. read more

The Madrid branch of Banco de la Nación Argentina has organized an exclusive networking and international cooperation event that will showcase some of Argentina's most important exporting companies. The event will also include European importing companies in the fruit and vegetable sector. read more

"Fruit Attraction is becoming an increasingly strategic event for our sector and for the Alegra Group. The numbers speak for themselves: over 2,500 exhibitors, more than 70,000 square meters of exhibition space, and an expected attendance of 120,000 professionals from 150 countries. Madrid confirms itself as a hub." read more

From September 30th to October 2nd, Ilipsarà will be at Fruit Attraction 2025 (booth B21, pavilion 9), where it will present the latest innovations for fresh fruit and vegetable packaging, focusing on sustainability and circular economy. Protection for berries will also be showcased. read more

This year, there will be no gradual transition into autumn for VLAM. Their schedule is fully packed with a working visit to London, Asia Fruit Logistica, a trip with companies to the early market in Bologna this week, and, last but not least, Fruit Attraction in Madrid from September 30 to October 2. "It's..." read more

From September 30th to October 2nd, ILIP will be a key player at Fruit Attraction 2025 (Madrid, Stand B21 - Pavilion 9), showcasing the latest innovations in fresh fruit and vegetable packaging and reaffirming its commitment to sustainability and the circular economy. At the center of read more

Westfalia Fruit will reveal its avocado variety library, the largest of its kind in the world, at this year's Fruit Attraction in Madrid. The library, which serves as the basis for the company's Orchard of the Future, features over 140 distinct avocado cultivars. read more

From research in variety development and promoting sustainable supply chain solutions to driving market growth through insights and collaboration with customers, visitors at the booth can view the portfolio. read more

From September 30 to October 2, 2025, Landgard will once again be represented at Fruit Attraction in Madrid – as a co-exhibitor at the German Pavilion of the Federal Ministry of Food and Agriculture. "Spain remains a key production location for the German market. We see enormous potential here." read more