A total of nine fruit and vegetable products and services participated in the Innovation Hub Awards during the latest edition of Fruit Attraction, supporting their candidacy. A jury, composed of Ana Díaz Pérez, Deputy Director General for Food Quality and Sustainability, evaluated the entries. read more

Furthermore, the event featured the prestigious chef Virgina García, who created five original recipes exclusively for the Show Cooking, with avocado and mango as the main ingredients. read more

BASF | Nunhems® has participated in a new edition of Fruit Attraction in Madrid, raising the flag of its 'What's next'. In this way, the multinational has once again focused on consumer satisfaction and its role as a trusted partner in the sector to showcase and read more

The vegetable seed company BASF Nunhems presented a range of new innovations at Fruit Attraction 2024, which included tomato varieties resistant to rugose, two new watermelon concepts, and an expansion of its Agrigenio precision agriculture platform. read more

The trade fair took place concurrently with the new apple harvest, which has shown a positive balance for the VOG: Since the majority of the varieties have already been harvested, the forecasts for good product quality and quantity are being confirmed. This ensures year-round availability for both integrated and... read more

The Huelvan berry association Freshuelva used visits by various government representatives to its stand at this week’s Fruit Attraction to share concerns ahead of the new production season. read more

"Fruit Attraction confirmed its growth trend, especially deduced from the satisfaction of our operators," said Paolo Bruni, president of CSO Italy, after returning from the trip to Madrid. We have collected statements from a very significant sample of the representatives of the. read more

During the Fruit Attraction event in Madrid, Fairtrade presented the expansion of its offering for more sustainable bananas, which contributes to the income of workers and supports companies committed to ensuring better wages in certified banana plantations worldwide. read more

The Fruit Attraction 2024 in Madrid has come to an end. While there was overall satisfaction with the first two days, the last day was once again quiet. Overall, it was described as a pleasant crowd at a fair that continues to grow. The Dutch and Flemish pavilions were situated next to each other in hall 6. read more

At Fruit Attraction 2024 in Madrid, Smurfit Westrock, in collaboration with Abrafrutas, will showcase its newest paper-based packaging solutions. These innovative products, made from renewable resources and completely recyclable, are designed to improve supply chain efficiency in the agricultural industry. read more

The international blueberry industry is expecting a rebound in volumes this year as more consumers worldwide are enjoying the popular fruit. At this week's Fruit Attraction event in Madrid, the International Blueberry Organization (IBO) provided an industry overview and announced that. read more

The South African Table Grape Industry (Sati) has presented the findings of its Prescriptive Logistics Model to international stakeholders at Fruit Attraction in Madrid. read more

The South African Table Grape Industry (Sati) has presented the findings of its Prescriptive Logistics Model to international stakeholders at Fruit Attraction in Madrid. read more

The Italian machinery specialist Sorma Group has introduced two new grading solutions at this year's Fruit Attraction in Madrid. read more

An especially significant edition, as Rijk Zwaan celebrates its first centenary. Since its founding in 1924, the company has become a global player, active in over 100 countries and with a

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Kikokáfa is serious. The numbers presented by the Consortium, at the Fruit Attraction event, certify the ambitions of this new yellow-fleshed kiwi: in the first marketing campaign, 2 thousand tons will be available, which will increase to 15 thousand by 2026, thanks to a read more

Sorma Group, a company that designs and builds complete lines for the post-harvest processing of fruit and vegetable products, introduced two innovative grading solutions at this year's Fruit Attraction. The first is PulpVision, a new optical sorting machine designed for kiwis that can detect green, yellow, and red colors. read more

TOMRA Food took the opportunity at Fruit Attraction in Madrid to review the latest investments supporting the global fruit industry. Also under the spotlight was the new headquarters in Valencia and the opportunity to preview the LUCAi™ application for citrus fruits. read more

Hispatec continues its successful participation path at Fruit Attraction, leading the Innova & Tech Pavilion, a strategic commitment of the most visited fruit and vegetable trade fair in Europe. The

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Accompanied by the Italian ambassador to Madrid, Giuseppe Buccino Grimaldi, the Minister of Agriculture Francesco Lollobrigida met yesterday at Fruit Attraction in Madrid with the companies of the Collettiva Italy "The Beauty of Quality" organized by Cso Italy, engaging in great conversations. read more