Reaching its sixteenth edition, the success of Fruit Attraction is a recognized fact within the global fruit and vegetable sector, despite being the youngest among international sector events. read more

Thanks to the work of the Association, this essential food is now present in 6 out of 10 households in Spain. With a significant production concentration in the Region of Murcia, which represents 50% of the broccoli.

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Sorma Group, a leader in the design and construction of complete lines for the post-harvest of horticultural products, presented two innovative solutions for the sector at Fruit Attraction this year.

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The company has put all its effort into creating a space that encapsulates the essence of Melones el Abuelo, combining tradition and innovation at its finest. read more

From Fruit Attraction in Madrid, discovering Dino, the melon from the Don Camillo farm that resembles a dinosaur egg in shape. The product, the result of five years of research, represents an innovation not only from a marketing perspective. "Dino is a project that started five years ago." read more

Brands of success, brands that dominate consumer preferences, and brands willing to conquer new audiences with strong and distinctive identities: all the range of VOG – Home of

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The vegetable seed company BASF Nunhems presented a range of new innovations at Fruit Attraction 2024, which included tomato varieties resistant to rugose, two new watermelon concepts, and an expansion of its Agrigenio precision agriculture platform. read more

The trade fair took place concurrently with the new apple harvest, which has shown a positive balance for the VOG: Since the majority of the varieties have already been harvested, the forecasts for good product quality and quantity are being confirmed. This ensures year-round availability for both integrated and... read more

The Huelvan berry association Freshuelva used visits by various government representatives to its stand at this week’s Fruit Attraction to share concerns ahead of the new production season. read more

The Fruit Attraction 2024 in Madrid has come to an end. While there was overall satisfaction with the first two days, the last day was once again quiet. Overall, it was described as a pleasant crowd at a fair that continues to grow. The Dutch and Flemish pavilions were situated next to each other in hall 6. read more

The international blueberry industry is expecting a rebound in volumes this year as more consumers worldwide are enjoying the popular fruit. At this week's Fruit Attraction event in Madrid, the International Blueberry Organization (IBO) provided an industry overview and announced that. read more

During the Fruit Attraction event in Madrid, Fairtrade presented the expansion of its offering for more sustainable bananas, which contributes to the income of workers and supports companies committed to ensuring better wages in certified banana plantations worldwide. read more

At Fruit Attraction 2024 in Madrid, Smurfit Westrock, in collaboration with Abrafrutas, will showcase its newest paper-based packaging solutions. These innovative products, made from renewable resources and completely recyclable, are designed to improve supply chain efficiency in the agricultural industry. read more

"Fruit Attraction confirmed its growth trend, especially deduced from the satisfaction of our operators," said Paolo Bruni, president of CSO Italy, after returning from the trip to Madrid. We have collected statements from a very significant sample of the representatives of the. read more

The South African Table Grape Industry (Sati) has presented the findings of its Prescriptive Logistics Model to international stakeholders at Fruit Attraction in Madrid. read more

The South African Table Grape Industry (Sati) has presented the findings of its Prescriptive Logistics Model to international stakeholders at Fruit Attraction in Madrid. read more

The Italian machinery specialist Sorma Group has introduced two new grading solutions at this year's Fruit Attraction in Madrid. read more

FEDEMCO, the Spanish Federation of wooden packaging and its components, was once again present at the agri-food fair Fruit Attraction. This time, the main focus of their participation was Ecowoox, the only European certification mark in the market that guarantees 100% recyclability. read more

Accompanied by the Italian ambassador to Madrid, Giuseppe Buccino Grimaldi, the Minister of Agriculture Francesco Lollobrigida met yesterday at Fruit Attraction in Madrid with the companies of the Collettiva Italy "The Beauty of Quality" organized by Cso Italy, engaging in great conversations. read more

< p > Cooperativa La Palma continues to demonstrate that it works thoroughly with the entire agri-food value chain with which it shares the purpose of positively impacting the environment; that of feeding consciously; that of using natural resources responsibly. And the of < /p > read more