Almost 500 people attended the Avocado Congress held at the Ifema Convention Center on the day before the opening of Fruit Attraction. The congress, organized by the World Avocado Organisation (WAO), addressed the challenges faced by avocados, such as the impact of drought and complex maritime issues. read more

Brands of success, brands that dominate consumer preferences, and brands willing to conquer new audiences with strong and distinctive identities: all the range of VOG – Home of

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The company Fruta de Andalucía has concluded its participation in Fruit Attraction, a fair where it has held important meetings with national and international operators and distributors with whom

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The 16th edition of FRUIT ATTRACTION, organized by IFEMA Madrid and FEPEX, concluded with a record number of visitors, 115,000, which was 15% more than the previous year during the first two days of the fair. read more

Furthermore, the event featured the prestigious chef Virgina García, who created five original recipes exclusively for the Show Cooking, with avocado and mango as the main ingredients. read more

The company has put all its effort into creating a space that encapsulates the essence of Melones el Abuelo, combining tradition and innovation at its finest. read more

BASF | Nunhems® has participated in a new edition of Fruit Attraction in Madrid, raising the flag of its 'What's next'. In this way, the multinational has once again focused on consumer satisfaction and its role as a trusted partner in the sector to showcase and read more

Sorma Group, a leader in the design and construction of complete lines for the post-harvest of horticultural products, presented two innovative solutions for the sector at Fruit Attraction this year.

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A total of nine fruit and vegetable products and services participated in the Innovation Hub Awards during the latest edition of Fruit Attraction, supporting their candidacy. A jury, composed of Ana Díaz Pérez, Deputy Director General for Food Quality and Sustainability, evaluated the entries. read more

Rijk Zwaan Ibérica's new sweet, juicy, and flavorful orange-fleshed watermelon variety has won the Fresh Produce category at the 2024 Innovation Hub Awards. These awards recognize and celebrate research, development, and innovation efforts in the agri-food sector. The awards ceremony took place. read more

Reaching its sixteenth edition, the success of Fruit Attraction is a recognized fact within the global fruit and vegetable sector, despite being the youngest among international sector events. read more

From Fruit Attraction in Madrid, discovering Dino, the melon from the Don Camillo farm that resembles a dinosaur egg in shape. The product, the result of five years of research, represents an innovation not only from a marketing perspective. "Dino is a project that started five years ago." read more

The vegetable seed company BASF Nunhems presented a range of new innovations at Fruit Attraction 2024, which included tomato varieties resistant to rugose, two new watermelon concepts, and an expansion of its Agrigenio precision agriculture platform. read more

The trade fair took place concurrently with the new apple harvest, which has shown a positive balance for the VOG: Since the majority of the varieties have already been harvested, the forecasts for good product quality and quantity are being confirmed. This ensures year-round availability for both integrated and... read more

The Huelvan berry association Freshuelva used visits by various government representatives to its stand at this week’s Fruit Attraction to share concerns ahead of the new production season. read more

The Fruit Attraction 2024 in Madrid has come to an end. While there was overall satisfaction with the first two days, the last day was once again quiet. Overall, it was described as a pleasant crowd at a fair that continues to grow. The Dutch and Flemish pavilions were situated next to each other in hall 6. read more

During the Fruit Attraction event in Madrid, Fairtrade presented the expansion of its offering for more sustainable bananas, which contributes to the income of workers and supports companies committed to ensuring better wages in certified banana plantations worldwide. read more

The international blueberry industry is expecting a rebound in volumes this year as more consumers worldwide are enjoying the popular fruit. At this week's Fruit Attraction event in Madrid, the International Blueberry Organization (IBO) provided an industry overview and announced that. read more

At Fruit Attraction 2024 in Madrid, Smurfit Westrock, in collaboration with Abrafrutas, will showcase its newest paper-based packaging solutions. These innovative products, made from renewable resources and completely recyclable, are designed to improve supply chain efficiency in the agricultural industry. read more

"Fruit Attraction confirmed its growth trend, especially deduced from the satisfaction of our operators," said Paolo Bruni, president of CSO Italy, after returning from the trip to Madrid. We have collected statements from a very significant sample of the representatives of the. read more