The second day of an event is typically the busiest, and while this may also be true for Fruit Attraction, the difference wasn't as significant as one might anticipate. Some halls even experienced a decrease in foot traffic, despite the rain dampening any outdoor events and prompting attendees to spend more time inside the halls. read more

Sorma Group, a company that designs and builds complete lines for the post-harvest processing of fruit and vegetable products, introduced two innovative grading solutions at this year's Fruit Attraction. The first is PulpVision, a new optical sorting machine designed for kiwis that can detect green, yellow, and red colors. read more

Yuksel Seeds, a global leader in the vegetable seed sector, showcased their latest innovations in tomatoes resistant to Tomato Brown Rugose Fruit Virus (ToBRFV) at their booth 9E30 at Fruit Attraction. The

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After the conclusion of the second day of Fruit Attraction, it is possible to draw a preliminary assessment of the fair. The opinion among Italian operators is almost unanimous: the Spanish event is growing year by year, becoming an unmissable event especially for the players. read more

On the occasion of Fruit Attraction in Madrid, Sorma Group (Stand 3D22 Hall 3) presents two innovative solutions for fruit selection: PulpVision and Bioscan®. With Daniele Severi, Director of the Technology Division at Sorma Iberica (pictured below), we delved into the key points. read more

Kikokáfa is serious. The numbers presented by the Consortium, at the Fruit Attraction event, certify the ambitions of this new yellow-fleshed kiwi: in the first marketing campaign, 2 thousand tons will be available, which will increase to 15 thousand by 2026, thanks to a read more

The Port of Malaga participated in the international trade fair for the fruit and vegetable sector 'Fruit Attraction', held in Madrid from October 8th to 10th.

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< p > Cooperativa La Palma continues to demonstrate that it works thoroughly with the entire agri-food value chain with which it shares the purpose of positively impacting the environment; that of feeding consciously; that of using natural resources responsibly. And the of < /p > read more

Hispatec continues its successful participation path at Fruit Attraction, leading the Innova & Tech Pavilion, a strategic commitment of the most visited fruit and vegetable trade fair in Europe. The

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Syngenta has participated in the Fruit Attraction fair for one year, presenting its latest innovations in plant protection and improvement, as a result of its clear commitment to developing efficient solutions for both...

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An especially significant edition, as Rijk Zwaan celebrates its first centenary. Since its founding in 1924, the company has become a global player, active in over 100 countries and with a

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FEDEMCO, the Spanish Federation of wooden packaging and its components, was once again present at the agri-food fair Fruit Attraction. This time, the main focus of their participation was Ecowoox, the only European certification mark in the market that guarantees 100% recyclability. read more

TOMRA Food took the opportunity at Fruit Attraction in Madrid to review the latest investments supporting the global fruit industry. Also under the spotlight was the new headquarters in Valencia and the opportunity to preview the LUCAi™ application for citrus fruits. read more

The Italian and international market, product strategy, commitment to logistics and innovation, and the central role of sustainability. It is a truly rich agenda of themes that accompanies Melinda's participation in Fruit Attraction, the large trade fair. read more

The company is well positioned in greenhouse crops such as bell pepper, tomato, eggplant, cucumber, beans, and melon; and in outdoor crops, especially in processing pepper, celery, and lettuces. This

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Accompanied by the Italian ambassador to Madrid, Giuseppe Buccino Grimaldi, the Minister of Agriculture Francesco Lollobrigida met yesterday at Fruit Attraction in Madrid with the companies of the Collettiva Italy "The Beauty of Quality" organized by Cso Italy, engaging in great conversations. read more

One year after introducing its new KiKoKá yellow kiwifruit project at Fruit Attraction, Rivoira Group, the company behind the brand, organized an event to commemorate its inaugural commercial campaign and present its new management team to the industry. The team includes president Andrea Peviani and CEO Fabio Zanesco. read more

Tomra Food used this week's Fruit Attraction event to present the newest features of its LUCAi AI solution, which will soon be launched for citrus. The company also emphasized the significance of its new headquarters in Valencia in improving proximity to its customer base, along with the. read more

Sustainability was the main focus of Monday's congress organized by the World Avocado Organization (WAO) in collaboration with Fepex and Spanish associations Aecam and Cooperativas Agro Alimentarias for the featured product at this year's Fruit Attraction trade fair in Madrid. read more

The Spanish Interprofessional Organization for Fruits and Vegetables (HORTIESPAÑA) presented this Wednesday at the stand of the Ministry of Agriculture, Fisheries and Food, 'Spanish Food' located at the international fair Fruit Attraction, the first digital recipe book.

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