Kikokáfa is serious. The numbers presented by the Consortium, at the Fruit Attraction event, certify the ambitions of this new yellow-fleshed kiwi: in the first marketing campaign, 2 thousand tons will be available, which will increase to 15 thousand by 2026, thanks to a read more

A Fair beyond expectations, which "confirmed its growth trend" according to Paolo Bruni, president of Cso Italy. There is an overwhelming satisfaction for the companies of CollettivaItaly-The Beauty of Quality that participated in Fruit Attraction. Perfect timing and the read more

On the occasion of Fruit Attraction in Madrid, Sorma Group (Stand 3D22 Hall 3) presents two innovative solutions for fruit selection: PulpVision and Bioscan®. With Daniele Severi, Director of the Technology Division at Sorma Iberica (pictured below), we delved into the key points. read more

Syngenta has participated in the Fruit Attraction fair for one year, presenting its latest innovations in plant protection and improvement, as a result of its clear commitment to developing efficient solutions for both...

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TOMRA Food took the opportunity at Fruit Attraction in Madrid to review the latest investments supporting the global fruit industry. Also under the spotlight was the new headquarters in Valencia and the opportunity to preview the LUCAi™ application for citrus fruits. read more

The company is well positioned in greenhouse crops such as bell pepper, tomato, eggplant, cucumber, beans, and melon; and in outdoor crops, especially in processing pepper, celery, and lettuces. This

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An especially significant edition, as Rijk Zwaan celebrates its first centenary. Since its founding in 1924, the company has become a global player, active in over 100 countries and with a

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The Italian and international market, product strategy, commitment to logistics and innovation, and the central role of sustainability. It is a truly rich agenda of themes that accompanies Melinda's participation in Fruit Attraction, the large trade fair. read more

After the conclusion of the second day of Fruit Attraction, it is possible to draw a preliminary assessment of the fair. The opinion among Italian operators is almost unanimous: the Spanish event is growing year by year, becoming an unmissable event especially for the players. read more

Hispatec continues its successful participation path at Fruit Attraction, leading the Innova & Tech Pavilion, a strategic commitment of the most visited fruit and vegetable trade fair in Europe. The

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The Port of Malaga participated in the international trade fair for the fruit and vegetable sector 'Fruit Attraction', held in Madrid from October 8th to 10th.

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Yuksel Seeds, a global leader in the vegetable seed sector, showcased their latest innovations in tomatoes resistant to Tomato Brown Rugose Fruit Virus (ToBRFV) at their booth 9E30 at Fruit Attraction. The

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The second day of an event is typically the busiest, and while this may also be true for Fruit Attraction, the difference wasn't as significant as one might anticipate. Some halls even experienced a decrease in foot traffic, despite the rain dampening any outdoor events and prompting attendees to spend more time inside the halls. read more

Sorma Group, a company that designs and builds complete lines for the post-harvest processing of fruit and vegetable products, introduced two innovative grading solutions at this year's Fruit Attraction. The first is PulpVision, a new optical sorting machine designed for kiwis that can detect green, yellow, and red colors. read more

One year after introducing its new KiKoKá yellow kiwifruit project at Fruit Attraction, Rivoira Group, the company behind the brand, organized an event to commemorate its inaugural commercial campaign and present its new management team to the industry. The team includes president Andrea Peviani and CEO Fabio Zanesco. read more

Tomra Food used this week's Fruit Attraction event to present the newest features of its LUCAi AI solution, which will soon be launched for citrus. The company also emphasized the significance of its new headquarters in Valencia in improving proximity to its customer base, along with the. read more

Sustainability was the main focus of Monday's congress organized by the World Avocado Organization (WAO) in collaboration with Fepex and Spanish associations Aecam and Cooperativas Agro Alimentarias for the featured product at this year's Fruit Attraction trade fair in Madrid. read more

The stand of the Andalusian Regional Government at Fruit Attraction has been the setting for the Protected Geographical Indication (PGI) La Tomato

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For the first time, the Lazio Region, through ARSIAL (Regional Agency for the Development and Innovation of Agriculture in Lazio), has joined forces with two of the main players in the fruit and vegetable sector in Lazio: the MOF (Wholesale Agri-Food Center in Fondi) and read more

Cpr System, a company specialized in the production of reusable crates for agri-food logistics, after establishing Cpr Iberia, a subsidiary dedicated to operations in Spain, discusses developments in the Iberian market at Fruit Attraction. Growth and new center. read more