Fruit Attraction São Paulo has had a successful start at the São Paulo Expo Exhibition & Convention Center, with the Brazilian Association of Fruit and Derivatives Exporters (Abrafrutas) playing an important role in its organization. The event served as a platform to showcase the variety and quality of fruits available in Brazil. read more

This week, from April 16th to 18th, Fruit Attraction São Paulo will open its doors, marking a significant event in the fruit sector by showcasing the diversity of Brazilian fruits. The event will bring together producers, experts, and enthusiasts globally, emphasizing Brazil's role as a key player in the fruit industry. read more

At Fruit Attraction, the Brazilian Association of Avocado Producers (Abacates do Brasil), led by Ronaldo Morini Ferreira, is poised to discover new opportunities for the Brazilian fruit industry. Brazil, renowned for its exceptional agricultural capabilities, enjoys a wide range of benefits... read more

Fruit Attraction, one of the most important trade fairs in the fruit and vegetable sector worldwide, arrives in Brazil with the support of IFEMA.

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The first Brazilian edition of Fruit Attraction hopes to bring together a variety of accents among participants. read more

The first Brazilian edition of Fruit Attraction aims to bring together a variety of accents. read more

From 8 to 10 October, companies from the fruit and vegetable industry will once again have a date at the world's leading event for the marketing of fruit and vegetables. read more

Fruit Attraction, organised by IFEMA MADRID and FEPEX, will hold its 16th edition from 8 to 10 October. Under the slogan "Discover the essence of the

Food.
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Not even Lufthansa was able to stop the battleship Fruitlogistica. Cancelled or rescheduled flights since Tuesday due to strikes by the flag carrier did not prevent the Berlin event from getting off to a convincing start. the industry was waiting for the event to prove itself,
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The largest fruit fair in Latin America, Fruit Attractions, is set to take place in São Paulo, Brazil, with the support of the Secretariat of Agriculture and Supply of the State of São Paulo. The aim is to boost the fruit sector, a key component of São Paulo's agriculture. read more

As the new year begins, the build-up to Fruit Logistica starts again, too. It is a busy time for the VLAM, Flanders' Agricultural Marketing Board. They will once again be present with a Flemish pavilion at the upcoming trade fair in Berlin. "Despite Fruit Attraction's growing popularity, Fruit
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The future of plant cultivation is green - in the truest sense of the word - according to the German company CompoPac, a producer of sustainable solutions in the agricultural and food sector. It had a first appearance at Fruit Attraction in October 2023 with their compostable packaging nets and
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The latest version of the Sepia Casepacker from Het Packhuys has been running at VGK Cool Logistics for some time. These two Dutch companies officially sealed the deal for installing the complete line at the most recent Fruit Attraction. "For us, it's the next step in automating our processes,"
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Dole is aiming to move organics to the next level with the launch of a specialist division, Dole Organics, and a new Dole GO Organic! consumer brand. The brands were officially unveiled at Fruit Attraction 2023 in Madrid in October. read more

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Fairtrade International has unveiled a new initiative to deliver decent incomes for workers on Fairtrade-certified banana plantations across the world. The organisation’s sustainable offering to achieve living wages, living incomes and resilient banana supply chains is being launched at Fruit
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The 6th international congress on organic demand, sustainability and innovation was hosted by Eurofresh Distribution and IFEMA during Fruit Attraction on October 3rd, 2023. The event featured the participation of global experts and industry leaders, including Michael Curran, FiBL, Miriam van der
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At last month’s Fruit Attraction exhibition, French interbranch organisation Interfel drew inspiration from the Tour de France as it expanded the country’s presence in Madrid, taking visitors on ‘Le Tour Frais’ of France’s various regions, with the Tour Eiffel of fruit and vegetables
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