Wood is the most sustainable packaging and now has a new international seal, Ecowoox. The European certification mark, which guarantees the complete recyclability of wood packaging, is an initiative of Fedemco, which presented it at Fruit Attraction. The seal
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Sam Vasala travelled to various countries before and after Fruit Attraction in Madrid and after talking to his European clients he reckons there will be another onion shortage in the coming months. read more

It seems Spanish citrus growers and exporters are facing an extraordinary season. "The general picture is that this year's going to be a genuinely tough season for primarily oranges, but also mandarins," begins Lisan van Koppen of Jaguar, the fresh company. She visited several Spanish customers
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“In total, 103,868 professionals from 145 countries — 8 more than last year — attended the event, 16% more than last year’s edition,” Ifema Madrid and Fepex said. Exhibitor numbers were also up 10%, with 2,000 companies from 56 countries covering an area of 64,000m2 spread over nine halls. read more

After Apifood, Vergers Cancel, Boyer and Le Vieux Pointet from France entering the Lovita® project, as well as Fruites Font from Spain in 2021, it is now Portugal's turn to join the club with stone fruit specialist producer-distributor Timóteo. This partnership was announced on October 5th at
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The fruit and vegetable sector is increasingly automated and the demand for technology is also coming from emerging countries that want to approach quality-demanding markets. Products, automation and research were the topics we discussed at Fruit Attraction with
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A new premium organic raspberry variety from an international breeding programme. The brand name is Pink Star, the result of a well-established partnership between Berrynest, present at Fruit Attraction in Hall 9, Stand 9F12 and Earth Market (Hall 9, Stand 9F00). Taste,
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Fruit Attraction was also a crucial meeting point for the banana sector, which, on the verge of negotiating the next banana contracts for 2024, took advantage of the fair to demand a Shared Responsibility agreement that guarantees a fair price for bananas. The
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At this year’s Fruit Attraction, Eurosemillas presented the first variety of the international platform Green Motion Avocados, a type B flower avocado called LUNA ucr, that will revolutionise the concept of pollinators in this crop. University of California researcher Mary Lu Arpaia said that
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Salix Fruits, an importer and exporter of fresh fruits, participated in the latest edition of Fruit Attraction 2023, one of the most prominent events on the fresh fruit sector's calendar, providing an essential platform for the company and its commitment to its clients, suppliers and colleagues. read more

Moroccan berry producer iBerry says it will add blackberries to its portfolio of berries, as it embarks on its second decade in business. read more

Westfalia Fruit has harnessed the power of virtual reality technology to allow visitors of this month’s Fruit Attraction and IFPA Global Show to take a virtual tour of its Orchard of the Future. read more

The 15th Anniversary of Fruit Attraction, which took place in Madrid earlier this month, drew the biggest number of visitors in its history, according to its organisers. read more

Fruit Attraction closed the doors of its 15th edition with the best participation figures of its entire history. A total of 103,868 professionals from 145 countries - 8 more than last year - attended the event, an increase of 16% compared to last year.
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Westfalia Fruit, a multinational supplier of avocados and an array of fresh fruits, unveiled, for the first time in virtual reality, its "Orchard of the Future" at Fruit Attraction 2023 in Madrid. Dr. Merensky's vision, encapsulated in the motto "To Do Good," serves as the guiding principle for
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Very positive numbers for the recently concluded 15th edition of Fruit Attraction: an increase of 16% of professionals and 10% of both exhibitors and exhibition area. Logistics area increased by 31%. read more

Alexandre Picault, managing director of Kultive, reviews the 2023 eggplant campaign and discusses future development and diversification projects. read more

A jury presented Fruit Attraction’s Innovation Hub Fresh Produce award to xEXPRIMIR, while the F&V Industry award went to FMC AGRICULTURAL SOLUTION, and the Sustainability Actions and Commitment award was won by CAPEC, each of whom received €2,000. read more

Very positive results for the presence of La Linea Verde Group at Fruit Attraction, one of the world's most important events in the fruit and vegetable sector, which took place from 3 to 5 October in Madrid. The 2023 edition recorded the largest attendance ever, with more than 90,000
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This year, Demain la Terre was present at Fruit Attraction with new members and a bigger booth. It was also an opportunity for the association to “reaffirm its commitments and unveil its future projects,” further “setting the standard for social and environmental progress.” read more