One year after introducing its new KiKoKá yellow kiwifruit project at Fruit Attraction, Rivoira Group, the company behind the brand, organized an event to commemorate its inaugural commercial campaign and present its new management team to the industry. The team includes president Andrea Peviani and CEO Fabio Zanesco. read more

Tomra Food used this week's Fruit Attraction event to present the newest features of its LUCAi AI solution, which will soon be launched for citrus. The company also emphasized the significance of its new headquarters in Valencia in improving proximity to its customer base, along with the. read more

Sustainability was the main focus of Monday's congress organized by the World Avocado Organization (WAO) in collaboration with Fepex and Spanish associations Aecam and Cooperativas Agro Alimentarias for the featured product at this year's Fruit Attraction trade fair in Madrid. read more

The leading agricultural biotechnology company Kimitec presents CaDRIVER at Fruit Attraction 2024, an innovative biostimulant solution that makes a difference in the redistribution of calcium for horticultural crops, stone and pome fruits, and citrus fruits.

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Vog, one of the leading European apple producers' consortia, is providing an update on the progress of its autumn apple campaign at Fruit Attraction. The Kanzi apple, celebrating its 20th anniversary, returned to the market in mid-September. The Marlene brand and the diversity of apples are also being highlighted. read more

The 2024 edition of Fruit Attraction will be special for UNITEC. Not so much for the spirit with which it participates, which is as always, of constant and maniacal attention to innovation that translates into results.

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Cpr System, a company specialized in the production of reusable crates for agri-food logistics, after establishing Cpr Iberia, a subsidiary dedicated to operations in Spain, discusses developments in the Iberian market at Fruit Attraction. Growth and new center. read more

A dense crowd of operators waiting for the turnstiles to open for the debut of the 2024 edition of Fruit Attraction was the prelude to an inaugural day of the sixteenth edition of the Madrid trade show that did not disappoint the record-breaking expectations of the eve. All ten read more

The Spanish Interprofessional Organization for Fruits and Vegetables (HORTIESPAÑA) presented this Wednesday at the stand of the Ministry of Agriculture, Fisheries and Food, 'Spanish Food' located at the international fair Fruit Attraction, the first digital recipe book.

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For the first time, the Lazio Region, through ARSIAL (Regional Agency for the Development and Innovation of Agriculture in Lazio), has joined forces with two of the main players in the fruit and vegetable sector in Lazio: the MOF (Wholesale Agri-Food Center in Fondi) and read more

As one of the largest events in the horticultural industry, Fruit Attraction serves as a platform to bring together industry professionals, allowing partners and consumers to share the latest market innovations and trends. read more

The stand of the Andalusian Regional Government at Fruit Attraction, located in Pavilion 9 at IFEMA Madrid, hosted the presentation of ‘Vestial 2025’ on Tuesday, where the Regional Minister of Agriculture, Fisheries, Water and Rural Development of the Andalusian Regional Government, Ramón, was present. read more

An essential and artistic fair

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IFCO is preparing to introduce its newest product in the reusable packaging line, the Nestor plastic pallet, at the Fruit Attraction event in Madrid, taking place from October 8 to 10, 2024. The Nestor pallet stands out for its lightweight design and integrated digital tracking features, with the goal of improving... read more

Grufesa, a company from Moguer (Huelva) that produces and markets berries, has strengthened its presence at the International Trade Fair for the Fruit and Vegetable Industry, Fruit Attraction (stand

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Wczoraj odbył się pracowity pierwszy dzień na targach Fruit Attraction w Madrycie, gdzie temperatury były trochę niższe w porównaniu z poprzednimi edycjami wydarzenia. Zazwyczaj drugi dzień trzydniowej imprezy jest najbardziej oblegany, i choć można się spodziewać, że również w tym roku tak będzie, pierwszy dzień nikogo nie zawiódł. read more

The stand of the Andalusian Regional Government at Fruit Attraction has been the setting for the Protected Geographical Indication (PGI) La Tomato

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Yesterday, the second edition of Fruit Attraction São Paulo was announced. Organized by IFEMA MADRID and Fiera Milano Brasil, the event will take place from March 25th to 27th, 2025 at São Paulo Expo. This edition will double the exhibition space to meet the growing demand for. read more

Koppert has presented at Fruit Attraction its first biological control strategy for thrips belonging to the genus Scirtothrips, especially Scirtothrips

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TopControl will showcase its newest food processing, packaging, and quality control technologies at Fruit Attraction 2024 in Madrid (booth 8-E30), featuring cutting-edge weighing and packaging line solutions and intelligent foodProcess software aimed at optimizing packaging efficiency and boosting profitability. read more