Vip, focus on instore events to inform consumers about organic apple varieties
At Fruit Attraction Benjamin Laimer, Vip's sales manager, told us about the consortium's communication strategies. In Italy, in particular, he has recently launched the project A ogni mela la sua stagione (To every apple its season), aimed at publicising the wide selection of organic apples from Val Venosta and the importance of their seasonality. "We are now able to offer the
Fresh Point Magazine is a magazine aimed at professionals in the fruit and vegetable market. It covers topics related to market flows, from field to retail trade, examines market expectations and promotes its development from a Mediterranean perspective, but also taking into account markets and products from other countries.
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