Africa and the Middle East are becoming increasingly strategic areas for the export of Italian fruits and vegetables. Macfrut 2025 will be presented in Egypt, in Cairo, on Wednesday, September 11th, where a press conference will be held to introduce the 42nd edition of the International Supply Chain Exhibition. read more

This year as well, Pianeta Rosso was a 360° journey to discover the tomato; a comparison between consumers and experts to understand the main characteristics that berries must have to conquer the supply chain. The immersive experience created by Agroter and MacFrutha involved read more

The sale of "Dolce Passione" watermelons started during the first week of May, just as Macfrut was taking place. This Italian-selected watermelon is commercialized by 4 Italian companies that decided to work together and set up a consortium (Alma Seges, Cico-Mazzoni, Lorenzini Naturamica Op. read more

Rozpoczęła się właśnie kampania marketingowa dla arbuza Perla Nera, wraz z ogólnokrajową kampanią reklamową. Nowy spot, zaprezentowany na targach Macfrut, również przedstawia Bruno Francescona jako aktora (krojącego arbuz). Zdjęcie grupowe podczas Macfrut. W Italii arbuz Perla Nera jest uprawiany. read more

A nation that is almost a continent, with significant fresh produce production that is never enough and always seeking new technologies - this is India. India attended Macfrut for the first time with a large stand and one of the most representative companies of the country. read more

Business meetings, networking activities, commercial relationships. Positive outcome for India at Macfrut, where it was present for the first time with a national pavilion coordinated by APEDA, the main authority playing a central role in exports and promotion. read more

The 41st edition of Macfrut has ended and it is time to take stock for Agricola Lusia, the company from Rovigo specializing in the sourcing, packaging, and distribution of national and overseas citrus fruits. The most important news is that since May 7th, the company has modified the. read more

Macfrut 2024 was a crucial stage for the world of packaging machinery, as could be seen by visiting the Ulma Packaging stand (click here). For the company from Gragnano Trebbiense (PC), it was a unique opportunity to showcase up close to visitors and clients the latest innovations. read more

During the last Macfrutho event, I had the opportunity to participate in a seminar that analyzed the state of the art and future prospects of the Organic sector. I shared my point of view on how this category is treated in the fruit and vegetable departments of Italian large-scale retail. read more

Thanks to its Closed Loop R-PET projects, presented at the Italian trade fair Macfrut, the company is progressing towards a circular economy for packaging, integrating approximately 60,000 tons of reusable PET per year into a closed system. read more

Macfrut and Cibus were two perfect showcases to present the Zerbinati's new products: the IV gammaLe Chicche line of salads with an attractive graphic restyling, and the new summer soup that enriches the single-portion range. We talked about it with Silvia Natta, Marketing and... read more

Positive results for this year's trade fair edition: During the three days, 56,200 entries were recorded in the exhibition halls of the Rimini Expo Center, a +13% increase compared to the previous year. More and more operators and foreign buyers, as well as scientific events with international participation. read more

Po ubiegłorocznym debiucie, chrupiąca sałata od Felliniego Patrizio została przyjęta z entuzjazmem na targach Macfrut. Sałata została opracowana dzięki badaniom prowadzonym przez Rijk Zwaan i została zaprezentowana w spersonalizowanych opakowaniach zawierających dwie główki. Ekspeci i nabywcy docenili jej słodycz i chrupkość. read more

The success of Macfrut, as evidenced by the record number of attendees and supported by participants' comments, confirms how important it still is for the entire supply chain to meet in person, to network (and do business), share, discuss, and delve into all the relevant topics. read more

The topic is one of the hottest as it concerns patents and the protection of varietal innovation. This theme was explored at Macfrut in the conference "The varietal innovation chain in fruit growing: patents, forms of protection, and models of commercial development," promoted by SOI. read more

Varietal innovation is increasingly becoming a key for development in the fruit and vegetable sector, and the issue of patents and their protection is one of the hot topics. The theme was explored in depth, with a discussion involving the academic world, researchers, and businesses, at Macfrut during the conference on the supply chain. read more

The comparison between the retail world and the production world can offer very interesting insights to understand some dynamics of our sector. And that's what happened during the last Macfrut, at the conference "Together to live the change", organized by La Grande Bellezza. read more

Macfrut, an international event for the fresh produce industry, once again received enthusiastic support from exhibitors. A total of 56,200 people attended the three-day trade fair at Rimini Expo halls, marking a 13% increase compared to. read more

At Macfrut, "Mago," the Italian branch of the Polish multinational company, presented a method to extend the shelf life of fruit by a third in a natural way, directly at the point of sale. "This display stand absorbs ethylene through a series of slots along the metal profile of the frame. It purifies." read more

Full marks promotion for Crunchy lettuce, featured in the exhibition by the Romagna company Fellini Patrizio during the last edition of Macfrut. The innovative concept, developed by Rijk Zwaan research, was presented as "Crunchy - The lettuce that crunches". read more