By plane or by train: Macfrut 2025 is connected to the whole world. There are many arrival solutions for the 42nd edition of the international fruit and vegetable supply chain fair that will make Rimini Expo Centre the global hub of sector relationships for three days (6-8 May 2025). read more

Less than 90 days before the start of the 42nd edition of Macfrut, scheduled from Tuesday 6th to Thursday 8th May at the Rimini Expo Centre, we interviewed Renzo Piraccini, the event's organizer, to find out about this year's news. read more

"What I had already seen in most sub-Saharan African countries is confirmed in Tanzania: fruit in supermarkets is much more expensive than in Europe," reports Renzo Piraccini, President of Macfrut, who is currently on a mission in Tanzania. "I saw white and red seedless South African grapes on sale at a price of about 5 euros per kilo." read more

It is called VIP but it is not a social event. VIP stands for "Varieties International Project": a series of focuses on genetic improvement and new varieties in modern fruit cultivation. A crucial theme that will be at the center of four workshops led by top breeding experts together. read more

Genetic improvement and new varieties in modern fruit growing will be at the center of the Vip (Varieties International Project), four workshops led by top breeding experts, along with major companies operating in genetics and variety development on an international scale. read more

"What bio solutions for high-quality peaches?". This is the theme at the center of the International Congress scheduled for the next edition of Macfrut, the international trade fair for the fruit and vegetable sector, which will take place from Tuesday, May 6 to Thursday, May 8, 2025. The conference is an integral part of the read more

This year, for the first time, the International Symposium on Biotechnological Tools in Horticulture will be held at the international trade fair Macfrut for the fruit and vegetable supply chain (Rimini Expo Centre, 6-8 May 2025). The Symposium is sponsored by the ISHS - International Society of… read more

The international fair Macfrut 2025, which will take place from May 6th to 8th at the Rimini Expo Centre, will become the global epicenter of biotechnology applied to

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The yellow and red flesh kiwi supply chain will be the focus of the new video lesson by Macfrut Academy, the innovative platform promoted by Macfrut. The episode will air tomorrow, Thursday, January 30th, at 5 PM (Italian time), and can be followed for free by registering on the platform. read more

Double international mission of Macfrut in the African Continent: in the Republic of Congo (formerly French Congo) and in the Democratic Republic of Congo (DRC, formerly Zaire). Both missions were organized in collaboration with the Embassies and Offices of ICE Agency, and have seen read more

The numerous international presentations planned for the upcoming months in European and non-European countries complement the promotional program of the trade fair that began in the past summer months, with Macfrut delegations attending events worldwide. read more

Macfrut is the world capital of biotechnologies applied to horticulture. The fair of the international fruit and vegetable supply chain, scheduled at the Rimini Expo Centre (May 6-8, 2025), will host for the first time the International Symposium on Biotechnological Tools in Horticulture. read more

With an international promotional initiatives calendar covering Europe, America, and Africa, and the participation of major players like Chiquita and Del Monte, this edition is shaping up to be the most ambitious to date, with the highest number of. read more

The organizational machinery of Macfrut has fully resumed with a busy schedule of international presentations that will touch upon numerous countries, both in Europe and beyond. By the end of February, stops are planned in Warsaw (Poland), Bogotá (Colombia), and Brazzaville (Congo). read more

Exciting news at the Spices&Herbs Global Expo at Macfrut 2025. The leading European trade fair dedicated to spices, medicinal herbs, and aromatic herbs will host the International Mediterranean Symposium on Medicinal and Aromatic Plants (MESMAP). Promoted by the Association of Medicinal Plants, read more

For a long time Macfrut has focused its attention on berries. In the 2023 edition, blueberries were chosen as the emblematic product of the fair, and more recently a video lesson of the Macfrut Academy was specifically dedicated to them.

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The Berry supply chain protagonist at Macfrut 2025. The 42nd edition of the international fruit and vegetable supply chain fair, scheduled from Tuesday 6th to Thursday 8th May at the Rimini Expo Centre, will feature a dedicated Berry Area focused on small fruits with an event space, an area read more

"Medicinal and Aromatic Plants: a bridge between Italy and Hungary" is the bilateral workshop that connected Italian and Hungarian producers of medicinal and aromatic plants to explore new opportunities for cooperation. The event took place in Budapest in recent days. read more

At Macfrut 2025, the big news is The Healthy Food Show. An experiential arena focusing on the importance of innovation in the production of foods that promote health and well-being, bringing together scientific experts, top chefs, and nationally renowned figures. read more

"Many imported products can be found at the Dakar market in Senegal, mainly citrus fruits from Morocco, bananas from the Ivory Coast, and apples from South Africa. However, there is no shortage of European products," reported Renzo Piraccini, President of Macfrut, during his visit to the African. read more