Variety Innovation B.V. has announced a significant new partnership with Vivai Milone nurseries in Italy. The announcement was made on Wednesday, May 7, 2025, at Macfrut during the citrus session of the international symposium, "V.I.P. - Varieties International Project". Peter Turner (Director) read more

Chiquita made its first appearance at Macfrut, at the stand named "More taste 10 and praise", with the social icon Miss Chiquita, to talk about the product quality, as told by Vaje Haka, brand manager of Chiquita Italia. Starting with innovation, featuring the Yelloway project. read more

"We also enhanced our presence at Macfrut 2025 this year, which was a significant opportunity to strengthen our market position and explore new business opportunities on a global level. During the event, we highlighted our leading products, such as the freshest batches of artichokes and late-season ..." read more

A non-exclusive partnership agreement was signed last week at Macfrut between Sofruileg SA, chaired by François Lafitte, and Orbita Soc. of Lagnasco, Ortofruit Italia of Saluzzo, and the Lagnasco Group cooperative. "The contract covers the development of the new Haegum yellow kiwi variety. read more

After presenting the Alegra Group at the Connessioni event in Cesena, during the last Macfrut, we met Enrico Bucchi, general manager of Valfrutta Fresco and vice president of Alegra, who introduced the group for the first time at NielsenIQ's Linkontro event. read more

Ciarciello Group's debut at Macfrut was a strategic opportunity. "We chose this occasion to launch a novelty in which we believe a lot," explained Sara, Michele, and Giovanni Ciarciello. The highlight of the fair was an innovative line of three packaged, unwashed products in both organic and... read more

There is a material that, despite being one of the oldest used in the fruit and vegetable sector, does not emerge underestimated in the debate on the sustainability of the supply chain: wood. It is precisely to overturn this perception that the Ripack Consortium has chosen to present itself at Macfrut 2025 with a clear read more

Trapview participated in the 42nd edition of Macfrut. Among the novelties was the official launch of Trapview Scouting, the new app designed for digital monitoring of pests with manual traps. Towards more sustainable crops. read more

What development strategies for the next five years? Jingold was asked for Macfrut 2025, where it promoted a private meeting with its members (Road to 2030: a road to travel together). The brand, during the fair, was also the protagonist of the format The Healthy Food Show. read more

The Macfrut trade fair, which took place last week in Rimini, was a good opportunity to examine the market for berries in Italy - of course on a micro scale. During the fair, I also visited several shops in Rimini to check out their selection, prices, read more

With an increasingly technology-driven focus on efficiency, digitalization, and sustainability, ULMA Packaging confirms its position as one of the main players in the transformation of packaging for the fruit and vegetable sector. This is also evident in their participation in Macfrut 2025. read more

From the Ofanto Valley to Rimini, the distance is short when you bring along a strong agricultural history, a dynamic productive present, and a clear vision for the future. This was highlighted at Macfrut 2025 during the meeting dedicated to the PGI Peaches of Puglia, where the promotional committee emerged. read more

Macfrut 2025 will also be remembered for the event Connessioni, an "off-site" evening held at the Teatro Verdi in Cesena, with the participation of over 220 customers, stakeholders, representatives of the Italian and international retail sector, suppliers, and commercial partners of the Group. read more

The 2025 edition of Macfrutha represents a strategic moment for the Gandolfo Group (Click here), which has chosen the stage in Rimini to present the numerous innovations implemented in the last year. The Lombard company is now among the protagonists of the fruit and vegetable sector landscape. read more

The official presentation of the project "Cultivating Collaboration with INTUITIVO F1" took place at Macfrut 2025, promoted by HM.Clause. This initiative marks a turning point in the way the seed company aims to create value together with... read more

Esasem, an Italian seed company, confirmed their interest in promoting research, especially in three crops - tomato, bell pepper, and watermelon, at Macfrut 2025. read more

The three-day Macfrut 2025 event in Rimini ended with increasing numbers, which we have been following since the first day in our #FPReport. We took away various impressions from this lively sector, which is eager to innovate, capture trends, and grow. read more

"An interesting, dynamic fair, more international compared to previous editions." With these words, Matteo Mazzoni, commercial director of the homonymous Group, comments on the participation in the last edition of Macfrut, the leading trade fair event for the industry. read more

Macfrut 2025 has given Italy Ortofrutta Unione Nazionale the opportunity not only to present itself with the new logo and new slogans in a completely renovated stand, but also to update on the OP system with President Andrea Badursi. Among the highlighted slogans at Macfrut... read more

The Macfrutil Consorzio Perla Nera has revealed its upcoming marketing strategies, leveraging the growth of the brand that continues to bring the excellence of Italian black midi watermelon to more and more consumers' tables. Standardization of quality is a key factor in its success. read more