The curtain falls on Macfrut 2025 and there is satisfaction within the Alegra Group - which brings together the three commercial companies Alegra, Brio, and Valfrutta Fresco – for an edition that has exceeded expectations, starting from the great participation of customers, partners, and stakeholders. read more

The Macfrut 2025 trade fair in Rimini took place from May 6th to 8th. This was the 42nd edition of the event, which is one of the largest industry gatherings in the world, particularly important for companies from the Mediterranean region - but not only. Strong delegations were present. read more

At the colorful Dole Italia stand, exotic fruits such as mango, papaya, avocado, passion fruit, lime, and ginger are showcased at Macfrut 2025. "The results are excellent," commented Cristina Bambini, marketing manager of Dole Italia. "We have successfully launched the..." read more

With a production reaching almost 9 million kilograms (2024), generating a turnover of over 30 million euros, the Pachino Tomato IGP Consortium presented itself at Macfrut, playing the sustainable growth card, with a series of projects focusing on green certifications. read more

This year, the Antonio Ruggiero S.p.A. Group has once again participated in Macfrut, reaffirming its position as a reference point for the entire Italian potato supply chain. The 2025 edition marked an important evolution for the brand: a renewed booth, with doubled spaces and... read more

Debut at Macfrut 2025 for Smurfit Westrock, a new global entity resulting from the recent merger between the Irish Smurfit Kappa and the American Westrock. The world's leading group in the paper-based packaging solutions sector boasts incredible figures: over 20 million tons of. read more

Will a potato save Europe? Maybe not, but it can certainly boost the agricultural exports of the European Union. Out of a total of 375 million tons produced annually worldwide, the EU with its 27 countries, producing 48.5 million tons annually, ranks third. read more

The experience of Nova Siri Genetics (NSG) at Macfrut in Rimini, which took place from May 6th to 8th, has ended positively. The Italian company specializing in research and experimentation with new varieties of strawberries and small fruits participated in the event this year within the Berry Area. read more

Present all year on the shelves with 100% Italian product, carrots represent a certainty for the fruit and vegetable department. However, they do not always receive the attention they deserve from sector operators, despite the clear numbers: 11 thousand hectares cultivated throughout the Peninsula and... read more

"Considering both Novella and Classic Potato, the sales of 2024 have reached a historic high," shares Massimo Cristiani, President of Selenella, with satisfaction. "Despite the challenges posed by climate change, we have managed to resume regular production and, read more

The 80 years of VOG were celebrated at Macfrut 2025. At the international event in Rimini, from May 6th to 8th, the Consortium took stock of its current situation, from the positive sales trends to the latest brand innovations such as Marlene®, Cosmic Crisp®, and Giga®. read more

They certainly didn't go unnoticed: cloaks fluttering in the wind, proud looks, and... a decidedly tasty shape. They are the mascots of the Fruit and Vegetable Heroes, the vegetable superheroes who conquered Macfrut 2025 with selfies, laughter, and lots of curiosity. Bringing them to the stage is Op Natura Sicula. read more

Record edition for the Consortium for the Protection of PGI Pachino tomatoes (with over 140 companies including producers and packagers), which was the center of attention at the major fruit and vegetable fair Macfrut in Rimini from the opening. Over 2500 dishes made with the red gold of Sicily. read more

Macfrut confirms its growth path. The 42nd edition of the three-day trade fair at the Rimini Expo Centre saw over 61,000 attendees, marking a 10% increase compared to 2024. This edition was characterized by enthusiasm and further solidified its international dimension. read more

A true twinning between two great fruits from Sicily: this is what happened in Rimini, during the first day of Macfrut, between the Consortium for the Protection of Red Oranges from Sicily IGP and the Consortium for Ribera Orange DOP during the presentation of the Committee. read more

Innovation not only as a set of technologies, but also as a management model. This is the vision of Joinfruit shared at Macfrut. The fruit and vegetable producers' organization, founded in 2015 and based in Verzuolo (Cuneo), is made up of 200 members managing 1,800 hectares of land. read more

Our publication stood by Renzo Piraccini when dark clouds loomed over Macfrut, believing that the Italian fruit and vegetable sector deserved an international trade show with its own identity, which only Macfrut could guarantee. Therefore, we are pleased that this edition. read more

During Macfrut, an interesting meeting organized by the Grande Bellezza Italiana took place to compare different organizational models in the national fruit and vegetable sector. In particular: Melinda, the most structured aggregation model, as it was established at the end of the... read more

Jingold's participation in Macfrut 2025 began with the conference "Road to 2030: a path to be traveled together," a meeting reserved for producer members on the future of kiwifruit, exploring new market trends and global challenges. During the conference, the company presented its objectives. read more

An evening full of emotions, memories, and visions for the future marked the celebration of the 65th anniversary of Apofruit Italia, which took place on May 6th at Frontemare in Rimini. The event, which was attended by a large number of people, coincided with the opening day of Macfrut and brought together customers, suppliers, read more