Higher volumes compared to last year and production of excellent quality. The sales campaign of the premium Metis plum has just ended these days. "The campaign ended earlier than expected," explains Antonio Zani, the commercial office manager for Italy at Granfrutta Zani, "thanks also to the. read more

Armonia will launch in Italy the European communication campaign Enjoy Sweet Fruits, targeting consumers in our country and in Germany. The focus will be on promoting products such as strawberries, kiwis, clementines, nectarines, cherries, and grapes. The aim is to improve competitiveness in this sector. read more

A very positive balance for Perla Nera's summer 2024, the mid-sized watermelon. Despite the decrease in volumes due to weather conditions, it was a campaign focused on quality, and the brand has seen a significant growth in terms of awareness, confirmed Bruno. read more

The Op Terremersedi Bagnacavallo (Ra), a multi-chain cooperative, becomes a partner in the capital of Arandis, the trading company controlled by the Agribologna Cooperative, established in early 2024. Both are members of the Aop Viva. Initial focus on the first range: zucchini, salads, tomatoes, kiwi. read more

350 consumers participated in apple picking in Italian orchards through the Adopt a Pink Lady Tree initiative. The activity took place in the three producing countries, France, Italy, and Spain, where 7 orchards were visited by 1000 lucky individuals. In our country read more

The avocado continues to be the sales star. To meet the growing demand, Brio, a company of the Alegra Group, is launching the organic Sicilian avocado under the Alce Nero brand. This premium product will be available from mid-November until the end of February. Starting from 2025. read more

In the specific sector of table grapes, one of the most delicate and critical phases is undoubtedly post-harvest handling: storage and shelf life can be the determining factor between being able to reach distant and often profitable markets or being confined to a local area. read more

How is the war against parasites, pathogens, and vine diseases fought in 2024? Does chemistry and science still play an important role in this battle in an age where organic and natural approaches are becoming more popular? There is no doubt that the public, following the trend of. read more

The European Regulation on Packaging and Packaging Waste (PPWR), adopted on April 24th and currently in the publication phase, risks causing more harm than benefits to the fruit and vegetable sector. Criticisms and skepticism about the measure emerged at the first forum of the Assembly. read more

The clementine season is in full swing, with high quantities coming in and good quality levels. Campaigns for turnip tops and black cabbage have started. The First Flower lemon campaign continues. The first batches of Costoluto Verde Marinda tomatoes are being harvested. The season for read more

Increasing the shelf life of food products using apple blossom waste. A study by the food microbiology research group, Micro4Food at the Free University of Bozen-Bolzano, has shown that fermenting these byproducts allows for the production of extracts. read more

The Dolcevita apple will be on shelves in the coming weeks. This refined variety from the Consortium of Val di Non and Sole, with its bright red color and characterized by floral notes and a high sugar content, will be the focus of an intense promotional campaign at the beginning of 2025 and will then be the star of the show at. read more

Increasing sustainability levels in production methods is one of the next goals of the Barbera Group, based at the foot of Mount Etna, specializing in the production and marketing of Sicilian fruits. "By 2028, we aim to expand the base... read more

The artichoke season has started, as well as the production of radicchio in Veneto, while the campaign for cabbage is in full swing. The quantities of Italian clementines of the Navelina variety are increasing, while the peak season for chestnuts has arrived. read more

The world of fruits and vegetables and agriculture in the Italian imagination is still tied to historical and cultural references in the style of "La malora" by Beppe Fenoglio: a harsh life, marked only by hard work and poverty. However, today we are in 2024 and this sector tells a different story. read more

The presence of the Basko sign of the Sogegross Group (Agorà) in Lombardy is expanding with a new store opened in San Martino Siccomario (Pv), the food locomotive of the I Giovi shopping center, developed on an area of 1,500 square meters, in line with the format of the sign. read more

The 2024-25 commercial season will be the first real test for the Dulcis kiwi, which is being presented with quantities almost tripled compared to 2023: over 600 tons on 300 hectares of land (expected to reach 500 by 2025). It will also make its debut in selected distribution chains in Europe. read more

Digitalization and genetics are the main themes of the 13th edition of Interpoma. The global apple supply chain will meet at the Bolzano Fair from November 21st to 23rd, 2024: 25,000 square meters of exhibition space and 490 exhibitors from 21 countries. read more

How much do certifications weigh in the world of Italian table grapes? Can a product that is already widely appreciated on foreign markets create additional value for the supply chain by emphasizing its origin from this or that territory, or the existence of a specific... read more

How much do certifications weigh in the world of Italian table grapes? Can a product that is already widely appreciated on foreign markets create additional value for the supply chain by enhancing its origin from this or that territory or the existence of a specific one? read more