With a certain advance compared to last year, the commercial season of premium Metis plums has started, the result of the natural crossbreeding of different plum and apricot varieties, a brand that is celebrating its 10th anniversary this year. "The overall forecast is for a good..." read more

Less spices, more superfruits, avocados, and spirulina superstars. This is the picture that emerges from the fifteenth edition of the Image Observatory of GS1 Italy, the biannual study that monitors consumption trends in the retail sector, by cross-referencing information from the labels of over 139,000. read more

The commercial campaign for Melone Mantovano Igp is now in full swing: "July and August crucial for the whole season," says the president of the Consortium, Mauro Aguzzi. The surfaces remain stable at 2 thousand hectares. read more

Co-marketing project between Spreafico Francesco & F.lli and Morato, the next-generation bakery, for an Avocado Toast Experience. The collaboration aims to enhance the quality of Hass Spreafico avocado and the deliciousness of Morato's American Sandwich Rye bread. Displays read more

SanLucar supports the young talents of Valencia, a team in the Spanish Liga, by promoting a healthy diet based on fruits. They also support tennis and basketball. read more

Potatoes, zucchinis, carrots. This is the special ranking of the most mentioned vegetables on the web. Orogel compiled it, investigating how much and in what way they are talked about online, with a total of 16,000 conversations detected. The monitoring was conducted between April and June using the tool... read more

As fruit and vegetable consumption decreases and the weight of large-scale retail trade (GDO) grows as the main sales channel for fruits and vegetables, Coop initiates a partnership with Cso Italy (Centro servizi ortofrutticoli) aimed at the supply, from the latter, read more

Her name is Skylar Rae and she is a two-colored variety, known as "the sweetest in the world", with which Rivoira Group has developed a project to bring the innovation of a Club premium product in the cherry sector, both abroad and in Italy. CEO Marco Rivoira tells us about it. How did it all start? read more

Question that does not match a sustained production. This is the photograph of many Italian fruit productions, due to uncertain weather, resulting in a decrease in prices. This applies to apricots, watermelons, melons, peaches, and nectarines. The sale of plums has begun. read more

Revival in sight for Pesca and Nettarina di Romagna Igp. After years of difficulties, it seems that in Emilia-Romagna the decline in the land area dedicated to nectarines has stopped from 2023: the times when a producer, in protest, cut down all his... read more

The communication campaign dedicated to the IGP Sicilian Lemon has been launched, promoted by the Consortium for the protection of the Sicilian product. LemON - IGP Sicilian Lemon: capture the essence of Sicily! includes digital activities of social and influencer marketing, a TV campaign in Italy, and out. read more

After the positive results of last year's commercial tests, the flat peach Ondine is ready for its first real marketing campaign in Italy, where it will be available in the fruit and vegetable department of major national supermarket chains with significant volumes produced in the region. read more

A company in the import, processing, and marketing of dried fruits, legumes, and dehydrated fruits business, Exica is a historic player based in Grugliasco, in the province of Turin. The company has introduced cold drying to the market, which allows for. read more

Zesprilancia the new Choose Real campaign, coinciding with the New Zealand kiwi season. The brand aims to reaffirm its commitment to encouraging consumers to prioritize fresh fruit, such as kiwifruit, which provide wellness and energy, and to make an impact. read more

In Trentino, it's cherry season again. The harvesting of fruits by the Trentino Fruit and Vegetable Producers Association (Apot) has begun, leading to their distribution through the usual sales channels. Fields up to 800 meters high, young people investing in high-altitude excellence cherries. read more

The third edition of "La macedonia per la ricerca" (The fruit salad for research) project by Fondazione Umberto Veronesi in partnership with Autogrill has started. The goal is to raise funds for scientific research. From June 27th to July 28th, it will be possible to participate in all Autogrill points of sale in Italy. read more

With the approval of the City Council for the new Territorial Government Plan (Pgt), the redevelopment project for the Fruit and Vegetable Market of Bergamo has been definitively approved. The investments, totaling 17 million euros, will increase the total area from 45,000 sqm to approximately 70,000 sqm. New facilities will be added, read more

In sustainability today, there is a tendency, which can also be observed in the world of fruits and vegetables, to prioritize the aspect of "ecology (environmentalism) over the economic and social aspect," as illustrated by Thomas Zulian, commercial director of Fairtrade Italy. read more

With the aim of ensuring a continuous citrus supply throughout the year and expanding its product range, Dole Italia will introduce an Italian supply chain for lemons, oranges, and grapefruits under its own brand starting from the next national campaign, thus filling the seasonal gap. read more

In the midst of cherry production, but the volumes are not high. Demand is still not optimal for melons and watermelons due to the still cool climate in the North. The climate also affects the demand for apricots, which remains high in the Central-South. Quotations for fruits are decreasing. read more