The marketing of Fuji MelaPiù, the flatland apple guaranteed by the Ferrara Consortium, started early, in the last days of September. The quality is excellent in terms of size, appearance, and organoleptic characteristics. It features distinctive packaging. President Matteo Mazzoni. read more

The 2024 persimmon campaign of the Alegra Group is ready to start. There is approximately 3,000 tons of Loti di Romagna and 4,000 tons of Rojo Brillante available, which will be marketed until the first week of December. Alegra, Brio, and Valfrutta Fresco will be at Fruit Attraction Cachi. read more

Increased volumes and the continuation of the brand's revitalization journey. Good news from the Opera fruit growers consortium for the commercial campaign of Emilia-Romagna pears ready to take off. Optimal caliber, Abate Fetel programming until April. read more

Mazzoni continues to invest in kiwi and doubles the storage and processing capacity of its warehouse dedicated to the product, whose campaign is gaining momentum. The citrus campaign has already started with several new features. Technological refrigerated cells. read more

Avocado will be the main focus of the 16th edition of Fruit Attraction, with various initiatives centered around this superfood. For the Madrid Fair (8-10 October), participation of over 2,100 companies from 56 countries is expected, presenting 70 thousand square meters of products. read more

From October 8th to 10th, Madrid will once again host Fruit Attraction, the leading international trade fair for the fruit and vegetable sector, organized by Ifema Madrid and Fepex. Among the many scheduled initiatives, Factoría Chef stands out, a space dedicated to showcooking to showcase the latest trends in the industry. read more

Coop Alleanza 3.0 launches "Per fare un broccolo", a six-episode podcast created and produced by Show Reel Agency. The podcast aims to educate consumers about food safety, exploring topics such as traceability, logistics, conservation, and inspections. The narrative voice is provided by Francesco Migliaccio. read more

Angello™ is the first sweet and seedless snack pear cultivated exclusively in Italy. Excellent taste, high nutritional value, and sustainability, all concentrated in a fruit of 8-10 cm. read more

The Kanzi apple is once again available on the Italian market. There are several initiatives to celebrate its twentieth anniversary. The 2023-2024 campaign has exceeded expectations, with the marketing of 6,500 tons of product in Italy. New markets are also being explored. read more

In the countryside, the sale of pumpkins is in full swing, featuring the Butternut variety. The persimmon campaign has started, with the Mela Persimon cultivar from Spain, Vaniglia from Campania, and the common persimmon from Emilia-Romagna. The sale of Italian pomegranates has also begun. The variety is expanding. read more

Pineapple without crown to reduce carbon emissions. The launch of this innovation in the European market is by Fyffes, which for over 130 years has been offering a variety of tropical products to millions of people worldwide, including bananas, melons, and pineapples. And consumers appreciate it. read more

A new development phase is opening for Agrimola, a Group among the most specialized in Europe in the processing, transformation, and commercialization of chestnuts and sweet chestnuts in the modern distribution channel, as well as in the production of high-quality frozen fruit for the industry. read more

The Sapore di Romagna Cooperative, with over 60,000 quintals of plums marketed, will present a project at Fruit Attraction (October 8-10, 2024) aimed at amplifying the growing interest in the Angeleno variety of which it is a specialist (38,000 quintals). "We have invested in" read more

Still, a provider of systems and equipment for intralogistics, has optimized the logistics activities of Fruttagel. The company is involved in the processing of fresh fruits and vegetables, cereals, and legumes into finished products for retail, food service, door-to-door sales, and the industry. read more

The pomegranate, Symphony apples, seedless white grapes, farro from the I Colori del Sapore line, and Fairtrade certified roses are the products involved in the initiative that sees Aldi Italia alongside the Airc Foundation for breast cancer research and prevention. read more

The Insalata dell'Orto will be present for the first time at Fruit Attraction (Hall 3, booth D-24, Madrid Fair 8-9-10 October) with its offering of salads and red chicory, as well as a selection of edible flowers from the Miscele & Snack range. The company will have. read more

There is increasing attention on yellow kiwi, which is attracting strong interest both in the domestic and foreign markets. The harvest of Dorì has already begun throughout Italy and in other European countries, and by mid-October, the first packages will arrive on the shelves. In the meantime, it is read more

The apple campaign is proceeding with volumes that fully meet the demand: increasing quantities of Royal Gala are coming in, alongside the mountain-branded product. There is a growing demand for pumpkins: the sale of Butternut has also begun, complementing the Moscata di Provenza. read more

With summer and its related products now archived, space is given to grapes in many fruit and vegetable departments. Mass displays, targeted communications, and scenic solutions help retailers and department managers to emphasize this category. read more

The month of September is dedicated to the Gold Ribbon, raising awareness about pediatric cancers. Luv Fiera, with the Cut-Commissione Uva da Tavola, has decided to support Lilt, the Italian League for the Fight against Cancer, by participating in the Pajama Run. The initiative, promoted read more