Varietal innovation is increasingly becoming a key for development in the fruit and vegetable sector, and the issue of patents and their protection is one of the hot topics. The theme was explored in depth, with a discussion involving the academic world, researchers, and businesses, at Macfrut during the conference on the supply chain. read more

The apricot campaign of Op Agricor-Gallo in Corigliano Rossano (Cosenza) has started: production is down by 10%. Until the end of July, marketing will cover all segments of the category, including premium, organic, zero residue, and supply chain product. At the same time, read more

Collaboration focused on taste, fun, and health between Euro Company and Mirabilandia. Until October, Semplicemente Frutta, the brand dedicated to dried fruit without added sugars, offers the opportunity to visit the largest amusement park in Italy at a discounted price. read more

Naturizia, a brand of the Almeda company, is launching a new range of ready-to-eat salads for modern distribution, called Terra Mia, with the slogan "Wherever you go, excellence you find." There are three varieties available in 150-gram bowls that showcase some PGI (Protected Geographical Indication) products from three regions: Sicily (Tomatoes), read more

Images that exalt the freshness and quality of the product, which originates in suggestive territories where the rhythm of nature is respected. The Consortium for the Protection of Altedo Igp Green Asparagus, as part of the 2024 promotional campaign financed in the Regional Development Plan. read more

For the Sole365 store sign, signifying everyday low prices by AP Commerciale (Megamark-Selex), the fruit and vegetable department is central and strategic in the fresh area, as demonstrated by the award received for the third consecutive year, the CX Store Award for Best Fruit and Vegetable Department. read more

Several seasonal fruit productions have started. The campaign for apricots and cherries has begun, with the latter showing high prices. The sale of Italian nectarines and domestic watermelons has also started. Demand for melons is struggling to take off. Peaches are also available on the market. read more

Live and growing food: 25 units to be consumed in a week as a finger food. It is called FoodCi and aims to be a new frontier of plant-based functional food, an alternative to synthetic dietary supplements. "No one had ever put on the market a read more

Angello, the snack-size sweet and seedless pepper developed by Syngenta Vegetable Seeds and marketed by Aprofruita under the Solarelli brand, will be featured at the Mantova Food&Science Festival with a "scientific" aperitif on May 18th at 5:30 pm at the Palazzo della. read more

A century of technological innovation serving the fruit and vegetable industry, spent year after year constantly improving their products to meet the diverse needs of their customers. Achieving such a remarkable milestone is Unitec, the giant from Romagna. read more

The new cherry campaign has started, featuring the Bigarreau variety; also entering are the first Ferrovia and Durone cultivars. Yellow-fleshed nectarines from Spain are now also on sale, while the volumes of peaches imported from that country are slowly increasing. The campaign has come to a close. read more

How to maximize the potential of melons, from the field to the point of sale? After discussing watermelons, in the second episode of the series with Basf Nunhems, we move on to talk about melons, with Matteo Bano, account manager for watermelons and melons at the breeder. A story of innovation. read more

At Macfrut, Dole Italia presented its new exotic product line on which it is also investing in outdoor communication. read more

The second day of Macfrut was animated by a debate held at the La Grande Bellezza Italiana stand, the first network of fruit and vegetable companies in the national fruit and vegetable panorama. A roundtable entirely made up of women, entitled "Enhancing fruit and vegetables at the point of sale." read more

The second day of Macfrut was enlivened by a debate held at the stand of La Grande Bellezza Italiana, the first network of fruit and vegetable companies in the national fruit and vegetable sector. A round table discussion entirely focused on women, entitled "Enhancing fruit and vegetables in the point of sale. read more

On the occasion of the start of Macfrut, we are launching a mini-series of shorts in which the 6 entrepreneurs who have created the network of fruit and vegetable companies "La Grande Bellezza Italiana" share in one minute the values and vision that have made this unique initiative possible in the Italian sector. read more

Successful numbers for the seventh edition of "Pomodoro per la ricerca" (Tomato for Research). Good for you, good for the environment, held on Saturday 20 and Sunday 21 April 2024. Umberto Veronesi Foundation Ets, with the contribution of Anicav (National Association of Vegetable Food Preserves Industrialists) and Ricrea. read more

On the occasion of the start of Macfrut, we are launching a mini-series of shorts in which the 6 entrepreneurs who founded the network of fruit and vegetable companies "La Grande Bellezza Italiana" share in one minute the values and vision that have made this unique project in the Italian sector possible. read more

Successful numbers for the seventh edition of Pomodoro for Research. Good for you, good for the environment, held on Saturday, April 20 and Sunday, April 21, 2024. Umberto Veronesi Ets Foundation, with the contribution of Anicav (National Association of Vegetable Food Preserves Industries) and Ricrea. read more

The global Kissabel project, the red-fleshed apple, also grows in the Southern Hemisphere, particularly in Australia, Chile, and South Africa. Partners of the Ifored program, dedicated to its development, include Montague (Australia), Unifrutti (Chile), Moño Azul (Argentina), Dutoit (South Africa), and Yummy. read more