Her name is Skylar Rae and she is a two-colored variety, known as "the sweetest in the world", with which Rivoira Group has developed a project to bring the innovation of a Club premium product in the cherry sector, both abroad and in Italy. CEO Marco Rivoira tells us about it. How did it all start? read more

Question that does not match a sustained production. This is the photograph of many Italian fruit productions, due to uncertain weather, resulting in a decrease in prices. This applies to apricots, watermelons, melons, peaches, and nectarines. The sale of plums has begun. read more

Revival in sight for Pesca and Nettarina di Romagna Igp. After years of difficulties, it seems that in Emilia-Romagna the decline in the land area dedicated to nectarines has stopped from 2023: the times when a producer, in protest, cut down all his... read more

The communication campaign dedicated to the IGP Sicilian Lemon has been launched, promoted by the Consortium for the protection of the Sicilian product. LemON - IGP Sicilian Lemon: capture the essence of Sicily! includes digital activities of social and influencer marketing, a TV campaign in Italy, and out. read more

After the positive results of last year's commercial tests, the flat peach Ondine is ready for its first real marketing campaign in Italy, where it will be available in the fruit and vegetable department of major national supermarket chains with significant volumes produced in the region. read more

A company in the import, processing, and marketing of dried fruits, legumes, and dehydrated fruits business, Exica is a historic player based in Grugliasco, in the province of Turin. The company has introduced cold drying to the market, which allows for. read more

Zesprilancia the new Choose Real campaign, coinciding with the New Zealand kiwi season. The brand aims to reaffirm its commitment to encouraging consumers to prioritize fresh fruit, such as kiwifruit, which provide wellness and energy, and to make an impact. read more

In Trentino, it's cherry season again. The harvesting of fruits by the Trentino Fruit and Vegetable Producers Association (Apot) has begun, leading to their distribution through the usual sales channels. Fields up to 800 meters high, young people investing in high-altitude excellence cherries. read more

The third edition of "La macedonia per la ricerca" (The fruit salad for research) project by Fondazione Umberto Veronesi in partnership with Autogrill has started. The goal is to raise funds for scientific research. From June 27th to July 28th, it will be possible to participate in all Autogrill points of sale in Italy. read more

With the approval of the City Council for the new Territorial Government Plan (Pgt), the redevelopment project for the Fruit and Vegetable Market of Bergamo has been definitively approved. The investments, totaling 17 million euros, will increase the total area from 45,000 sqm to approximately 70,000 sqm. New facilities will be added, read more

In sustainability today, there is a tendency, which can also be observed in the world of fruits and vegetables, to prioritize the aspect of "ecology (environmentalism) over the economic and social aspect," as illustrated by Thomas Zulian, commercial director of Fairtrade Italy. read more

With the aim of ensuring a continuous citrus supply throughout the year and expanding its product range, Dole Italia will introduce an Italian supply chain for lemons, oranges, and grapefruits under its own brand starting from the next national campaign, thus filling the seasonal gap. read more

In the midst of cherry production, but the volumes are not high. Demand is still not optimal for melons and watermelons due to the still cool climate in the North. The climate also affects the demand for apricots, which remains high in the Central-South. Quotations for fruits are decreasing. read more

A prize competition that will liven up the summer of 2024. Perla Nera, the brand of medium-sized watermelon with dark skin, is offering a contest open to all consumers until July 23. There are 10 daily instant wins up for grabs, plus 10 grand prizes. The marketing campaign is diverse. read more

On the weekend of June 29 and 30, Dole Italia will be the technical partner of The Stone, a triathlon competition that starts on Lake Iseo, crosses the Camonica Valley, and ends in Ponte di Legno. For the event, triathletes will be able to recover their energy thanks to the bananas provided by Dole. read more

Highlighting seasonality is one of the key assets for many retailers who periodically organize initiatives to promote the fruit and vegetable department and seasonal products within it. Cherries are no exception, for which various activities have been carried out within the areas of read more

The Melinda Dolcevita campaign, in support of the new variety of apple characterized by floral notes and high brix level that makes it an alternative to dessert, triumphs at the Promotion Awards 2023-24 in the Field Marketing category. read more

Africa and the Middle East are becoming increasingly strategic areas for the export of Italian fruits and vegetables. Macfrut 2025 will be presented in Egypt, in Cairo, on Wednesday, September 11th, where a press conference will be held to introduce the 42nd edition of the International Supply Chain Exhibition. read more

Emphasizing and promoting seasonal products has always been an asset of Todis (Iges srl–Pac2000A Conad), which particularly experiments with targeted solutions for the fruit and vegetable department. In the article at this link, we had explained the importance of seasonality for. read more

The campaign for Pugliese Fioroni figs is starting with high volumes. There is an increase in the quantities of melons coming mainly from Mantua, both smooth and netted varieties. The sale of Italian peaches and Platicarpa has begun. The quality of Italian cherries is still not high, due to... read more