With Goldenweeks, comprising special activities in retail outlets, supported by dedicated POP materials and communication in various media, VIP invites you to rediscover the Golden Delicious through its pairing with other foods
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La Scuola allo Stadio,a relevant socio-educational project promoted and organised by Atalanta B.C. Dole Italia, Official Healthy Food Sponsor of the Orbital Club, has restarted.
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What are the drivers when buying potatoes? How important are sustainability, price, origin, supply chain? This question was answered by a survey in a number of large supermarkets and retail outlets on the peninsula conducted last November by Potatoes Forever. In its second year of activity,
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Adhoc is the cash and carry sign, reserved for professionals in the horeca sector, present in Campania with four sales outlets (Arzano, Capua-Vitulazio, Castellammare di Stabia and Orta di Atella), in Puglia with a sales outlet in Altamura, and also in Molise thanks to the recent
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Relations between Italy and Azerbaijan (currently our leading oil supplier and host country of COP29) are getting closer and closer in the constant search for technologies for production innovation. A new mission for Macfrut 2024 saw the participation of around twenty companies
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27The Tarocco orange campaign is drawing to a close, while strawberry production in Basilicata is getting into full swing. Good volumes but rather firm demand for peppers and courgettes. Radicchio continues to have high prices. More demand is expected for artichokes
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Innovation and resistance were the focus of another Rijk Zwaanfocused Demo Days on lettuces. Around 80 participants, including growers, technicians, nurserymen, cooperatives and retailers, took part in the Demo Day at the Società Agricola
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From Monday 26 February, and for the whole month of March, an innovative multimedia advertising campaign will involve Pedon's line of ZuppeI Pronti, consisting of Zuppa di legumi e cereali, Zuppa di Fagioli con pasta and Minestrone. The claim, You can't tell in time that it's already ready, puts
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Tomorrow, 24 February, is Fruit and Vegetable Retailer Day, organised by the Confcommercio Milano provincial association of fruit and vegetable retailers, in partnership with Melinda. More than 50 points of sale will participate in the event. The objective, as
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New media campaigns, in-store operations, new products: Pink Lady unveiled strategies at Fruit Logistica. Projects read more

For the fifth consecutive year, iLcamone, the real one, announces an influencer marketing campaign on Instagram featuring three food influencers. Objective: to strengthen brand awareness New pack for Camone read more

The strawberry campaign has started, with strawberries from Campania and Sicily, and the first quantities of Sabrosa from Basilicata. Underwhelming sales for oranges, the consumption of which was adversely affected by the high temperatures. There is low or static demand for several
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The superstore formula seems to be the one the Csette+7 Group is currently focusing on for its expansion in the region. The company, led by brothers Dario and Giovanni Lenoci, operates 11 retail outlets in the provinces of Bari and Brindisi, specifically in
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How much Italian fruit and vegetables can we find in the stores of major European countries? We have already looked in Budapest, Brussels, Copenhagen and Switzerland, now it is London's turn, curious to understand also the impact of brexit, with the United Kingdom exiting the European Union and with
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Dole Italia launches the new exotic fruit line consisting of a wide range of branded products.The new range consists of 2 references, Mango and Avocado, with an Ean label on the individual fruit, and 6 references in flow pack tray,Mango, Avocado, Papaya, Passion Fruit, Lime and
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In continuity with the radio and digital plan, DimmidiSì is also investing in television. From 18 February and until the end of March, the commercial will be visible on RAI TV channels, which aims to tell the values that support the brand, in order to strengthen brand awareness. The choice of La
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The 100-year milestone was the setting for Unitec's participation at Fruit Logistica 2024. The opportunities offered by robotics are currently the ones the Group is focusing on in terms of innovation, which has so far ventured into 50 species
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Brought to Italy at the turn of the Covid period, on the wave of its success in America, the Cosmic Crisp apple has already been the protagonist of a test in the fruit and vegetable department in recent years and is a real game changer in the category. Now the South Tyrolean consortia Vip and
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'We decided to go and rediscover a tradition of our region: the Pesca di Verona Igp'. A project that Desirè Faccio, legal representative of the Faccio Agricultural Company, told us about at Fruit Logistica in Berlin. The Verona Igp peach is a project to which
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