The third edition of "La macedonia per la ricerca" (The fruit salad for research) project by Fondazione Umberto Veronesi in partnership with Autogrill has started. The goal is to raise funds for scientific research. From June 27th to July 28th, it will be possible to participate in all Autogrill points of sale in Italy. read more

With the approval of the City Council for the new Territorial Government Plan (Pgt), the redevelopment project for the Fruit and Vegetable Market of Bergamo has been definitively approved. The investments, totaling 17 million euros, will increase the total area from 45,000 sqm to approximately 70,000 sqm. New facilities will be added, read more

In sustainability today, there is a tendency, which can also be observed in the world of fruits and vegetables, to prioritize the aspect of "ecology (environmentalism) over the economic and social aspect," as illustrated by Thomas Zulian, commercial director of Fairtrade Italy. read more

With the aim of ensuring a continuous citrus supply throughout the year and expanding its product range, Dole Italia will introduce an Italian supply chain for lemons, oranges, and grapefruits under its own brand starting from the next national campaign, thus filling the seasonal gap. read more

In the midst of cherry production, but the volumes are not high. Demand is still not optimal for melons and watermelons due to the still cool climate in the North. The climate also affects the demand for apricots, which remains high in the Central-South. Quotations for fruits are decreasing. read more

A prize competition that will liven up the summer of 2024. Perla Nera, the brand of medium-sized watermelon with dark skin, is offering a contest open to all consumers until July 23. There are 10 daily instant wins up for grabs, plus 10 grand prizes. The marketing campaign is diverse. read more

On the weekend of June 29 and 30, Dole Italia will be the technical partner of The Stone, a triathlon competition that starts on Lake Iseo, crosses the Camonica Valley, and ends in Ponte di Legno. For the event, triathletes will be able to recover their energy thanks to the bananas provided by Dole. read more

Highlighting seasonality is one of the key assets for many retailers who periodically organize initiatives to promote the fruit and vegetable department and seasonal products within it. Cherries are no exception, for which various activities have been carried out within the areas of read more

The Melinda Dolcevita campaign, in support of the new variety of apple characterized by floral notes and high brix level that makes it an alternative to dessert, triumphs at the Promotion Awards 2023-24 in the Field Marketing category. read more

Africa and the Middle East are becoming increasingly strategic areas for the export of Italian fruits and vegetables. Macfrut 2025 will be presented in Egypt, in Cairo, on Wednesday, September 11th, where a press conference will be held to introduce the 42nd edition of the International Supply Chain Exhibition. read more

Emphasizing and promoting seasonal products has always been an asset of Todis (Iges srl–Pac2000A Conad), which particularly experiments with targeted solutions for the fruit and vegetable department. In the article at this link, we had explained the importance of seasonality for. read more

The campaign for Pugliese Fioroni figs is starting with high volumes. There is an increase in the quantities of melons coming mainly from Mantua, both smooth and netted varieties. The sale of Italian peaches and Platicarpa has begun. The quality of Italian cherries is still not high, due to... read more

On the occasion of the release of Inside Out 2, Del Monte partners with Walt Disney Pixar by customizing the labels of its main fresh fruit products, from pineapples to bananas, kiwis, and berries. Through a tailored communication campaign, they create the slogan "la read more

It will be up to the new European Parliament legislature to address the issue of agrochemicals, after the proposal to reduce them by half by 2030 was withdrawn at the request of Commissioner Ursula von der Leyen. However, the most innovative companies have been taking action on this issue for a long time. read more

For strawberries, the last months of the 2023 autumn-winter production season were characterized by high prices, with quotes above average: prices remained close to 10 euros per kilo for a long time, sometimes even surpassing that threshold. read more

The Alegra Group (which includes the companies Alegra, Brio, and Valfrutta Fresco) is assessing the stone fruit campaign: spring weather anomalies have impacted production, but investments in plant protection and an expansion strategy are in place. read more

Continuous positive trend for Italian exports of fresh fruit and vegetables: in the first quarter of 2024, both value (+2.5%) and volume (+1.6%) increased compared to the same period of the previous year, according to data re-elaborated by Fruitimprese from Istat. However, imports are growing at a double-digit rate. read more

The plant-based cheese offering continues to expand. Erbochicco, a reference of the Verys line, is the vegetable alternative to blue cheese. A market that is growing at a double-digit rate. read more

With five projects selected for the final phase, the Danila Bragantini Award, the innovation oscar promoted for the sixth consecutive year by the National Association of Women in the Fruit and Vegetable Sector, aims to give voice to female entrepreneurship in the industry. The 2024 edition. read more

The climate does not favor some productions, such as melons, leading to a decrease in prices, while watermelon is entering the market in full swing. New varieties of apricots are entering the market, such as Errani, Flopria, and Orange Ruby. The high prices of cherries are pushing consumers to... read more