The brandmisSalad, of the Veneto-based company L'Insalata dell'Orto, specialising in the fourth range, is being expanded to become a lifestyle concept. The communication project will be presented at Fruit Logistica (Messe Berlin, 7-9 February, Hall 4.2, B-02), with a stand strongly themed on
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Inclusion, gender equality, prevention of violence against women, information and awareness-raising on the importance of prevention at the table by consuming vegetables. These are just some of the focuses on which the 2024 activities of the National Women's Association will concentrate
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The range of new plant-based protein products continues to grow. The first plant-based piadina, La Supergreen, arrives in Italy. The limited edition is the result of a collaboration between the Swiss food-tech company Planted and La Piadineria, the first and largest chain
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Presented at the Cuneo Prison, the project Liberi di coltivare, cultivating a rebirth, by Op Joinfruit and Open Baladin Cuneo. The initiative envisages the launch of an agricultural activity inside the prison. An opportunity for re-education and rebirth for inmates, says
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Implementing regenerative practices. This is the aim of the multi-year project launched by Melindain conjunction with xFarm Technologies and dss+, a company that provides specialised sustainability consulting. Objective: greater efficiency, less waste and more environmental protection read more

Gone is the symbol of radical green ideology, former European Commission Vice-President Frans Timmermans, yet the cork seems to have popped. The protest by farmers and breeders, which is causing disruption across half of Europe, finds a first common mobilisation on Thursday 1
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Fruit and vegetables at the entrance to the shop, or at the opening of the fresh area, is strategic for communicating the values of freshness, seasonality and territoriality to the consumer. For the Romano Group (Cds spa), which for some years now has been running stores in Sicily
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The Airc Foundation's initiative against cancer and to promote prevention and support for research is back. As usual, more than 50 large-scale retail and organised distribution brands are taking part in the Red Oranges for Research initiative in
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Op La Deliziosa presented its protected brand products at Marcaforte. A range of proposals all from a controlled, sustainable and Made in Sicily supply chain, as marketing manager Sarah Bua told us. Not only Arancia Rossa Igp read more

The Sicilian Tarocco campaign is coming to an end. Incoming are the more red-pigmented varieties, such as Moro oranges, as well as blond oranges of the Washington Navel variety. Last batches of common clementines from Southern Italy: late varieties, such as Hernandina, are arriving.
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Fourth consecutive participation of Apofruit Italia at Marca where it presented some of its most innovative projects. We talked about it with Mirco Zanelli, commercial director. Developing new varieties to save Made in Italy The novelty Dulcis, the kiwi fruit of Italian innovation read more

The kiwi is turning towards new colours. Jingold takes stock of the commercial trend of the campaign in the northern hemisphere where he notes a strong growth of the red-fleshed Exotic Red fruit and a consolidation of the yellow-fleshed fruit. "Europe is confirmed as the main
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At Marca Parma Is, a company of the ParmaFood Group, known in the fruit and vegetable world for its Fresche Idee brand and for its use of Hpp, cold pasteurisation (the Group has the largest plant in Europe at Traversetolo, in the province of Parma), presented some novelties
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In October, the La Grande Bellezza Italiana brand, the network aggregating six fruit and vegetable companies, celebrated its fifth anniversary with a new entry, the Pera Mantovana Igp, which joins the six historical Igp from the traced chain (Clementine del Golfo di Taranto, Mela rossa di Cuneo, Pesca di Verona,
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From its participation in Marca to Fruit Logistica, L'Insalata dell'Orto is presenting and launching several new products. Sara Menin, project & development manager of the Veneto-based company, tells us about them. Let's start with Marca, what feedback has been received and how the new proposals have been evaluated
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Melindcontinues to sponsor the world of sport. After four years, the brand of the Consortium returns to the foreground on the bibs of the participants of the Marcialonga, the main cross-country skiing event in Trentino, scheduled for Sunday 28 January. A race course 70
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The space available for the Italian Fruit Village, the format for the promotion and internationalisation of fresh Italian produce, which will once again be the protagonist at Fruit Logistica, has been extended. Over 400 metres of surface area in the heart of hall 4.2 (stand A20-A30) will host
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It is called Gusto&Equilibro-Il mio piatto unico, the new line of ready-to-eat vegetable dishes, with cereals and legumes, launched by Zerbinati, on the occasion of Marca 2024. Two recipes: on the pack nutritional and lifestyle information The recipe with oats read more

New advertising campaign for Elisir. The Cedior brand for premium fruit and vegetables will be one of the stars of Masterchef starting with the episode on 1 February. The spot will already be visible from 28 January on the channels of the Sky Uno network, Sky Investigation, Sky Tg 24 and Sky Sport 24. read more

Fresh Del Montehas announced its latest pineapple innovation, Rubyglow, with a red outer peel. The product is being launched for the first time in China, in time for the Chinese New Year, as part of the company's big debut in that market. About 5000
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