Marlene launches a large competition involving several European countries: 100 gourmet packages and 5 culinary experiences in South Tyrol for two people are up for grabs. Intensive supporting communication campaign Marlene backpacks also up for grabs read more

A record 2023 for the value of Italian fresh fruit and vegetable exports, +9.1% compared to the previous year's result. But volumes are still falling, -0.9%. These are the Istat data processed by Fruitimprese. read more

Cso Italy took stock of the areas cultivated with strawberries and small fruits (blueberries, raspberries, currants, gooseberries, blackberries) in our country. For 2024 there is a new slight decline in strawberry cultivation (-1%, same decrease as in 2023). According to last year's figures, only
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With a turnover of EUR 21.5 million, L'Ortofrutticola di Albenga is the largest agricultural cooperative in Liguria: around 600 small farms, almost always family-run, all distributed within the Albenga Plain, in the province of Savona, which
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Women must be protagonists in the current phase of technological transition. Ė this is the admonition coming from the National Association of the Women of Fruit and Vegetables, a unique representative body in Europe that now includes 131 ordinary and 5 honorary members, with 10 new members
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The strawberry campaign continues with high volumes. New potatoes are on sale: Sicilian potatoes are arriving in Italian markets. The green asparagus campaign takes off.Good moment for beets, with abundant production. Critical situation for Italian onions, the
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Borello Supermarkets (partner of Pam Panorama) are distinctive in their settings, characterised by attention to detail and clear displays to facilitate the shopping experience. The fruit and vegetable department is no exception among the central areas of the fresh offer at
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There is a lot of interest among growers and exporters in the Huelva, Spain, area for the new strawberry cultivar, Shayda CIVL519pbr, developed by Civ- Consorzio Italiano Vivaisti, which is adapted to Mediterranean climates. Aromatic, long shelf-life and pathogen resistant read more

Retailers adopt the FairTrade methodology to calculate the fair price, which takes into account efforts for environmental sustainability and fair wages, so that the costs do not only fall on the producers. Banana producer and exporter associations call for this
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The 2024 production campaign for the Green Asparagus of Altedo Igp has kicked off, slightly earlier than in previous years: an abundant production of the highest quality is expected. Germany one of the main export destinations read more

Rijk Zwaan introduces the first lamuyo pepper variety resistant to Leveillula taurica (powdery mildew) in Sicily. Sicilian growers were able to appreciate the excellent field performance of this variety, 35-LR1682 RZ F1, which is soon to be introduced commercially, at a demo
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Sustainability, interpreted in the necessary data culture, is increasingly affecting logistics. And it is expressed in collaborative projects. The partnership between the OrtoRomi agricultural cooperative, Ifco, a global supplier of reusable RPC crates, and Alì, with 117
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EU Council and Parliament agreed. Ban on single-use plastic packaging for fruit and vegetables weighing less than 1.5 kg if unprocessed. But with exceptions. First of all, the ban will not affect fourth range products, i.e. processed products (thus excluding salad
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After the success of the digital communication for the years 2022 and 2023, Nicofruit, has entrusted Brand-Cross with all the corporate and product communication of Fragola Matera for 2024, the year in which it celebrates its anniversary. The aim is to create an emotional bond with the Fragola Matera consumer
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The Ipercoop sales outlet in Milazzo (Me), developed over an area of 4,000 square metres and the food locomotive of the Parco Corolla shopping centre, has been renovated and represents the formula on which the NewFdm(Radenza-Coop Alleanza 3.0) will focus to renew the format of its four
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Late oranges, Valencia Late variety, are arriving, while the end of the campaign for Tarocco oranges is approaching. The asparagus campaign has started. High presence of Italian strawberries, best quotations for those from Matera followed by Candonga. Under tone the artichoke market for which we wait
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During Fruit Logistica 2024 we stopped by the stand of La Grande Bellezza Italiana to take stock of two concepts, design and youth, that have always permeated the role of the network of companies active in the fruit and vegetable sector. We were able to talk to Camilla Turrina of the Odorizzi company,
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Also this year the initiative Lemons for Research, a project of Fondazione Umberto Veronesi Ets realised in exclusive partnership withCitrus l'orto italiano, is back. In supermarkets, citrus fruits will be available in special nets distinguishable from packages
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Final go-ahead for the European single text on quality products. At the Strasbourg plenary session, the new EU regulation on PDO, PGI and TSG products was voted in. It will make it possible to strengthen the role of consortia, protect production chains of excellence and valorise the
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The healthy character of fruit and vegetable production finds a home for the first time at Macfrut 2024. New product trends, from the fourth range to fruit and vegetable snacks and fresh juices, will find space in the first edition of Innovation Hub For Healthy Food, realised in
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