Deepening the development opportunities that can be made available to the local agricultural world. Agrintesaand Briosi recently met with the local institutions of some municipalities in the province of Verona, an area that expresses important realities especially in the field of
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Alegra Group for the first time at Marca. On this occasion it will present the complete range of references of its producer members: "The mdd today recognises an increasingly central role for quality supply chains such as those we are proud to represent," comments Enrico Bucchi, director
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Marca Freshconfirms its specialised and vertical slant, dedicated to sustainable innovation, with an in-depth look at the theme of the purchasing and consumption experience of fresh fruit and vegetables, a topic more topical than ever, which will be explored in all its aspects and
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The Agribologna Group has created Arandis, a commercial farming company, 100% owned by the cooperative, through the transfer of a business unit. Operational from 1 January 2024, it will manage relations with large-scale distribution (bulk and packaged products under the Questo l'ho fatto io brands,
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The first trade fair dedicated to table grape production chains: it is called Luv and will open its doors at the Nuova Fiera del Levante in Bari from 23 to 25 October 2024. Puglia leading region Mirko Sgaramella read more

A great choral tale about women, men and companies, innovations, evolutions in the fruit and vegetable sector, from production to retail, from institutions to representation. One hundred professionals, one hundred stories. read more

Change at the top in the name of continuity for Valfrutta Fresco. Enrico Bucchi, the company's former sales director, is the new general manager. He picks up the baton from Stefano Soliche, who has held this role since 2017. Ahead with brand enhancement
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After having been on Radio Deejay and Capital, DimmidiSì still wants to be a protagonist on music streaming web platforms. For this reason, two new digital campaigns have arrived, one designed with the involvement of some well-known content creators, the other with a campaign of
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Insalata dell'Orto will be present for the first time at Marca (MarcaFresh area, hall 29, stand E/61). The production of references for the mdd represents the core business of the Veneto-based company whose turnover has exceeded 50 million. New developments in the edible flower segment
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The new commercial created by Cedior for the Elisir line debuted on TV, on La7, and on social networks. Twenty "surprising" seconds that offer an unprecedented close-up perspective on the most emblematic products of the range. Fresh, selected and guaranteed the keywords Elisir line peppers read more

The Orto di Eleonora artichoke campaign, which aims to 'revitalise' this category also for export, is now in full swing. So much so that at Fruit Logistica it will present a new product, the Green Queen artichoke, with the aim above all of targeting France and Germany. We heard the
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Territoriality and seasonality are for many retailers the strategic drivers to characterise and enhance the offer of the fruit and vegetable department. No exception is the Ce.Di. Marche Sì con Te (Selex), which concretises these assets with a communication ad
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The post-Christmas period and the still not cold temperatures mark the demand for various fruit and vegetable products. Starting with Tarocco oranges, whose pigmentation is not yet at its best. Demand for clementines and artichokes is also suboptimal. Still low is the availability of
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After intensive research by Syngenta Vegetable Seeds, Redix is born, the new prismatic variety of processing tomato that stands out for productivity and quality. Innovative genetics for a quality chain read more

The products nominated for the Innovation Award (Flia) at Fruit Logistica 2024, to be held in Berlin from 7 to 9 February, have been unveiled. Waste reduction, sustainability and new tastes the focus Lo Zucchiolo read more

After two and a half years of preliminary investigation, the Ministry of Agriculture and Food Sovereignty and Forestry (Masaf) has approved the IGP Bergamot of Reggio Calabria and the relative production regulations. The Reggio Calabria supply chain, which includes about 300 operators including bergamotticoltori, rejoices,
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New plantings of Hayward, the most traditional of the green kiwifruit. Apofruitis aiming to increase its volumes. "We believe it is very interesting to evaluate the opportunity. This cultivar is undergoing a strong contraction in production in Italy, although it is still very much in demand by
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With the month of January, Veganuary returns, the international initiative, promoted in Italy by the organisation Essere Animali, which accompanies consumers to try a plant-based diet with free daily recipes and advice. Over a hundred adhesions, with the
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Anticipation is high for the fourth edition of Marca Fresh of which Fresh Point Magazine is media partner. The exclusive format, centred on sustainable innovation in the fruit and vegetable sector, will take place as part of Marca by BolognaFiere, the only trade fair in Italy for the mdd, scheduled to be held at the exhibition centre
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