Freshpointmagazin.it
The market for edible flowers is growing, and not only in view of Easter. Insalata dell'Orto, which is the leading European producer and has dedicated a specific brand, Metti un Fiore (Put a Flower), to these references, registers an annual growth of 15% on its dedicated online shop. Sixteen different
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Oliver Agro, weeding for horticulture is becoming more and more hi-tech #vocidellortofrutta
2023-04-05 00:00
The strong cut that the EU, with the Green Deal, demands of Italy by 2030 in the use of herbicides stimulates conversions to organic farming and mechanisation in the field as alternatives to synthetic agrochemicals. The offer of Oliver Agro, based in Salizzole, goes in this direction.
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La Linea Verde-DimmidiSì: a breath of fresh air for the summer
2023-04-05 00:00
The Green Line launches a large assortment of summer novelties under the DimmidiSì brand name in the name of naturalness, taste and health innovation. The Fresh Dishes line focuses on the positive rice trend The new Pink Tonic
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Wonderful Pistachio official of the Giro d'Italia
2023-04-04 00:00
For the second consecutive year Wonderfuls will be the official Pistachio of the Giro d'Italia, which will start in Abruzzo on 6 May, arriving in Rome on 28 May. A classic and digital adv campaign will be launched
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Fruit and vegetable price trends in Italy as at 3 April
2023-04-04 00:00
The Roman artichoke campaign is in full swing, but demand is struggling to take off despite the approaching Easter festivities. Agretti production is in full swing. Asparagus prices are rising due to a lack of product. Strawberry prices, on the other hand, are plummeting due to
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Leni's Doypack, the packaging for the home away from home
2023-04-04 00:00
Leni's Doypack, the practical packaging designed for the children's target group, which contains only apples from Trentino-Alto Adige, with no added sugar, is a success. A convenience and health snack proposal
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Valoser: fruit and vegetables enhance the Po Delta
2023-04-04 00:00
Agriculture in the sandy soils of the Ferrara region is already a long-established reality and may soon become a real district with an umbrella brand.
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The Gecop Group, formerly Sisa now administered by Megamark (Selex), operates eight sales outlets in the Frosinone area. It applies a particularly aggressive pricing policy in an area where savings seem to be particularly important to consumers. "In
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The business of spices and herbs at Macfrut #vocidellortofrutta
2023-04-03 00:00
"Ė a strongly desired exhibition, there is great global interest. The future of a large part of pharmaceuticals is linked to these products: organic molecules that replace synthetic products. There will be no herb and spice market. It will be a time for the
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Tigullio is back in communication on the main TV and digital channels to announce the 100% sustainable nature of the basil used for its pestos alla genovese. Traceability on harvesting and processing methods and protection of biodiversity
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An app to support fruit and vegetable consumption in Emilia-Romagna, making information and in-depth information on the production and trade of the main species grown in the region available to the entire sector. It is called InfoCSO and was launched at the point of sale
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Among apples comes premium Cosmic Crisp
2023-03-28 00:00
LeCosmic Crisp are the absolute novelty in the world of apples: the result of several years of experimentation, the crispy and tasty apple comes to the market combining sweetness and acidity. Even the name enhances the characteristics of this product, where crispy emphasises the crunchiness and
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Fruit and vegetable price trends in Italy as at 27 March
2023-03-28 00:00
The campaign for broad beans, a typical spring product consumed mainly during the Easter period, is now in full swing. The approaching festivity should lead to an increase in demand for artichokes and peppers. The harvest of Veneto's white asparagus has started.Still high prices
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Mr Datterino, Bayer's tomato valorisation project
2023-03-28 00:00
Signor Datterino is the new consumer brand identifying the date tomato developed by Bayer, through its Vegetables seed division. The project was presented at Cibus Connecting Italy 2023. A project that brings value to the entire supply chain
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'Italy is inside': Valfrutta returns with a TV campaign
2023-03-28 00:00
Valfrutta is back in communication. The campaign, which started last Sunday, includes the programming of two TV commercials (30 and 10 seconds) on air for four weeks on the main national broadcasters. A chain of 14 thousand farmers who cultivate the land in a sustainable way
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20% of Italian fruit subject to variety piracy #vocidellortofrutta
2023-03-27 00:00
An economic loss of about 20 million a year, not to mention the risks linked to the uncontrolled spread of various diseases. The topic of variety piracy, which has been a rampant phenomenon in Italian fruit growing for years, will be explored in depth at Macfrut (3-5 May Rimini Expo Centre),
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#Repartofresh. The choices of IperTosano (VéGé)
2023-03-27 00:00
The Tosano Group (VéGé) continues to develop its presence with large structures. The most recent opening (6,000 square metres) was in the Molinetto di Mazzana (Bs) shopping centre, reported in Gdoweek, as the food locomotive of the structure
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At Cibus Connecting Italy 2023 the future of agrifood for women
2023-03-24 00:00
School at the stadium with Dole Italia and Atalanta
2023-03-24 00:00
Dole Italia's attention to the values of sport and healthy eating continues. The brand, Official Healthy Food Sponsor of Atalanta from the 2021-2022 season, attended the fourth day of Scuola allo Stadio, an initiative aimed at youngsters signed by the club
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The Ruggiero 'Product of the Year 2023' Potato Line
2023-03-23 00:00
The Ruggiero potato line, which boasts a selection of 7 professional tubers, each with its own culinary use, has been elected Product of the Year 2023 in the fruit and vegetable category. The nomination came following market research conducted by independent institute Circana
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