Freshpointmagazin.it
Braun (Kiku): 'Crimson Snow club apple is going strong'
2023-02-28 00:00
Club apple projects are growing and yielding positive results. At Fruit Logistica, Kiku told us about the Crimson Snow project. "It is going very well,' explains Jurgen Braun, Kiku's managing director. 'It is an almost exclusively Italian project, 600 out of 700 hectares are planted in Piedmont and
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The Alì sales outlet in Albignasego, built in the San Lorenzo district, in Via Milano, and covering an area of 1,500 square metres, represents a model for the future development of the brand (a Selex partner), which intends to develop its stores, and in particular, the
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Germani Pallacanestro Brescia and Dole involve the school
2023-02-28 00:00
From sport to the world of school. Thanks to the intervention of Dole Italia, Germani Pallacanestro Brescia, of which it is the official sponsor and official fruit sponsor, participated with its athlete Troy Caupain in a meeting with the students of the third grade of the Istituto Comprensivo di
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New entry Gala also pushes MelaPiù
2023-02-27 00:00
Fruit Logistica having ended, for Fuji MelaPiù, the lowland apple guaranteed by the Ferrara Consortium, it is time to take stock of the 2022-2023 campaign, characterised by a destocking in line with previous years. New social adv campaign for Carnival Melapiù video recipe for Carnival
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Guest of the new episode of freshtalks Alice Andrei, marketing manager of Cibus, we talk about the new edition of Cibus Connecting Italy, the two-day event that will take place at the Parma Fairground from 29 to 30 March. Among the focuses of this edition in addition to Endurance, Plant Based, Gelato and Pastry
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Road to quality, the label that rewards quality horticultural production #vocidellortofrutta
2023-02-27 00:00
Assosementi, the national association representing more than 150 seed companies in Italy, presented last week at the Chamber of Deputies Road to Quality, an innovative project that guarantees the traceability of the production process from seed to finished product.
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Drought, how to deal with it?
2023-02-24 00:00
The drought alarm is now a critical issue throughout Europe, so much so that in France restrictions on water use could be triggered from March. In Italy last year it caused a loss of at least EUR 6 billion in harvests and the situation this year does not seem
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Good anytime with Paolillo's fresh fennel
2023-02-23 00:00
Good at any time is precisely the claim that accompanies the brand, referring not only to the presence of Paolillo fennel on the table all year round but also to the care dedicated to each stage of the production chain, and to the versatility of this vegetable rich in nutritional properties that make it
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The Ambrosia apple from Piedmont becomes Frullà
2023-02-23 00:00
Natura Nuova expands the line of Frullà Classico territorial specialities, a brand that has been identifying freshly blended fruit products for the past ten years, with Frullà Classico Ambrosia apple from Piedmont.
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Road to quality, a label for traceability of seed as well
2023-02-22 00:00
Ensuring traceability from seed to increase the value of fruit and vegetable produce. At the Chamber of Deputies, Assosementi presented the Road to Quality project, a collective brand characterising the productions of its member companies. "The Italian fruit and vegetable industry
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Empty shelves in the UK: retailers' response
2023-02-22 00:00
Many fruit and vegetable departments in the UK are not loaded with produce. Shelves are empty in many English supermarkets and this is also happening in Ireland. The shortage of fruit and vegetables is dictated by the extreme weather conditions in Spain and North Africa,
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Waste-free and above-ground, sustainable innovation for Eleonora's vegetable garden
2023-02-22 00:00
At Fruit Logistica, L'Orto di Eleonora presented a number of sustainable innovation projects ranging from waste reduction to above ground. "Currently the most important thing is to reduce costs, without of course affecting quality, and this can only be done by reducing
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16 signs ready for Fruit #freshtalks with Claudio Dall'Agata
2023-02-22 00:00
With Claudio Dall'Agata, director of Bestack, in our new #freshtalks we retrace together the genesis of Fruit Shows and the new programming for 2023, which will involve not only companies involved in production and marketing
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Fruit and vegetable price trends in Italy as at 20 February
2023-02-21 00:00
Quotations for tarocco oranges remain stable. Artichoke availability is still below average, with the Romanesco about to enter full production. Availability is also limited for courgettes, whose prices continue to rise. Radicchio production has begun
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New layout and renewed emphasis on consumer messages to emphasise the freshness of the products on display. Conad has launched a project to relaunch the fruit and vegetable department, which the various cooperatives are modelling in the stores of their network. The objective of this
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McDonald's and Oranfrizer launch The Garden of Oranges
2023-02-20 00:00
Underlying the project Il Giardino delle Arance (The Garden of Oranges), launched by Etnafood, which manages several McDonald's restaurants in Eastern Sicily and Calabria, and Oranfrizer, a company of the Unifrutti group, supplier of Oranges to the McCafés throughout Italy, is the will to promote
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Fourth range exceeded pre-Covid growth levels
2023-02-20 00:00
The fourth range has returned to growth and left behind the problems that arose with the pandemic. According to NielsenIQ market surveys, the sector ended 2022 with a total value of EUR 982 million, +5.1% in value and +5.4% in volume over 2021, surpassing
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New campaign for iLcamone, the real one focusing on social media
2023-02-20 00:00
For the fourth year running, iLcamone, the real one, is back on-air with a new social adv campaign featuring digital entrepreneur and author Sonia Peronacie and food influencers Mastercheffa and Vannisa Biggio. New packaging to be even more distinctive on the shelf iLCamone
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Mirko Gatti: 'Plant-based I make it at home' #vocidellortofrutta
2023-02-17 00:00
The closure (in 2024) of Copenhagen's Noma, four times the best restaurant in the world according to The World's 50 Best Restaurants, announced by chef and co-owner René Redzepi, does not shift the trends of haute cuisine among the younger generation one iota, where the
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Laimer (Vip): from sustainable packaging for organic apples to the Academy to train employees in the departments
2023-02-17 00:00
At Fruit Logisticawe meet Vip, which presented a new sustainable packaging: 'It is 100 per cent paper with flax thread,' says Benjamin Laimer, Vip sales manager. We start at the end of this month with our organic production. We hope to have a good
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