The new Leni's juice reference based on Trentino-Alto Adige apples and berries, presented for the first time at Tuttofood (Hall 3, stand R07), combines territory and healthiness. Without the use of concentrates read more

Intesa Sanpaolo has made EUR 15 million available to Linea Verde, the DimmidiSì brand, for a confirming operation. The facility makes it possible to advance liquidity from the sales of fruit and vegetables for the entire supply chain, facilitating
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At Macfrut 2023, Hm.Clause was a guest at the stand of Pomodoro Igp da Pachino. Giovanni Canino, foodchain specialist at Hm.Clause Italia, told us about the launch of two important novelties: two varieties that have developed resistance to the Tobrfv virus, which has been present for several years, especially
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Rebranding for Elisir, the brand under which Cediorselects and distributes quality fruit and vegetables, bringing them to the tables of Italians. New positioning in the large-scale retail trade and new brand awareness. L'Orto dei Cugini the new pay-off Gianluca Cugini, CEO of Cedior read more

The numbers can only attest to what was a record edition of Macfrut, its first 40 years ended with a bang: almost 50 thousand visitors and those who were in the pavilions were able to see for themselves the turnout at the stands, the enlargement of the
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Sicily's production of harvested melons is now in full swing. The situation is still critical for tomatoes, with high prices for cherry tomatoes in particular. Strawberry prices are also on the rise, with demand on the rise due to the high temperatures; asparagus prices are stationary. read more

Setting up the fruit and vegetable department at the entrance to the shop as the first department of the sales route is a common choice for many retailers. SuperPan, a brand of the Superemme group (Selex) also opts for this solution. "The fruit and vegetable department is positioned at the entrance of all
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Vog aims to satisfy younger consumers with a taste experience that balances sweetness and freshness thanks to products such as Kanzi, an apple that has already revealed its potential according to Vog, and is now a must-have in a modern assortment. read more

Bonduelle expands its Salad Paper range and launches an innovation, Lattughino & Datterini, the first on-shelf fourth range item with pre-washed and bagged cherry and salad tomatoes. The recycled and recyclable packaging with Mass Balance technology read more

From the new communication campaign, still focused on the claim 'The sun even when it's not there' with new brand ambassadors, Bianca Seregni, bronze medallist at the World Under-23 Triathlon 2022 and Michele Sarzilla,Italian Olympic Triathlon Absolute Champion
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Starting in June, and for more than eight weekends, Shows at the Fruit will land in supermarkets, with a travelling format that will stop at the points of sale of 8 distribution brands. The announcement was made at Macfrut 2023. The eight retailers that will host the format The protagonists of
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Starting in June, and for more than eight weekends, Shows at the Fruit will land in supermarkets, with a travelling format that will stop at the points of sale of 8 distribution brands. The announcement was made at Macfrut 2023. The eight retailers that will host the format The protagonists of
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Pedon will be exhibiting at Tuttofood in Milan (hall 5, stand E25-F28) from 8 to 11 May, where it will present new vegetable solutions in the I Pronti line. Long shelf-life read more

Pallets through the recovery of post-consumer waste materials. Logistics becomes circular. Presented at Macfrut the new Noè pallet born from the entrepreneurial idea of Cpr System and Lucart and being tested operationally by Conad. A supply chain project that focuses on recycling The new pallet read more

The balance of the first year of the campaign of the second edition of Made in Nature, the three-year communication and information project by Cso Italy and co-financed by the European Union, supported by Brio, Canova, Ceradini, Conserve Italia, OrogeleVeritas Bio Frutta, is positive. "Made in Nature
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The Spanish peach and nectarine campaign has begun. Increasing quantities of Sicilian melons. Italian production of green beans is struggling to take off.Slowdown in demand for strawberries, but the trend is higher than last year.Price increases continue for
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CX Store Award is the annual award given to the store with the most satisfied customers. For the second year in a row, the Sole365 (Megamark-Selex) store is awarded for the fruit and vegetable department. "I am convinced that behind the renewal of this award, for the second
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In the record-breaking year for Macfrut, which will be held at Rimini Fiera from 3 to 5 May 2023, there are several interesting appointments throughout the three days. We try to summarise them on this page by highlighting the two that we are personally involved in. If you pass by the fair, you will
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A prestigious preview for Macfrut: this morning in Cesena the Head of State, Sergio Mattarella, met a large representation of companies of the fruit and vegetable sector, paying tribute to the 40th anniversary of the International Fruit and Vegetable Exhibition organised by Cesena Fiera.
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A conference to discuss the role of the Protection Consortia and the importance of the supply chains in the light of the new CAP (Common Agricultural Policy). It has been organised by the Consortium for the Protection of Clementines of Calabria Igp and will take place on Wednesday 3 May at 12.30 p.m. at the stand of the
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