Melinda launches cherry advertising campaign
The advertising campaign for Melinda cherries, which have arrived in these days on the shelves of the large-scale retail trade, has started. This year's promotion is based on the cities of Milan and Florence with large, high-impact digital posters in areas with high traffic. Specifically in Milan in the Cadorna station, in Piazza Gae Aulenti and in various points of the metro the screens
Fresh Point Magazine is a magazine aimed at professionals in the fruit and vegetable market. It covers topics related to market flows, from field to retail trade, examines market expectations and promotes its development from a Mediterranean perspective, but also taking into account markets and products from other countries.
The magazine is available in two languages: English and Italian. The digital edition, Fresh Point Digital Magazine, is an innovative version of the printed magazine that covers topics such as innovation, promotion, logistics, and packaging.