Coop: mdd values in fruit and vegetables in a commercial
Coop values translated into a commercial to emphasise the retailer's fruit and vegetables and private label products. I'm not a robot has been on air since 3 July and summarises in thirty seconds the values of the mdd with the aim of emphasising the fruit and vegetable department, which has always been one of the drivers of the group's offer.
The campaign was devised by the creative duo
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Fresh Point Magazine is a magazine aimed at professionals in the fruit and vegetable market. It covers topics related to market flows, from field to retail trade, examines market expectations and promotes its development from a Mediterranean perspective, but also taking into account markets and products from other countries.
The magazine is available in two languages: English and Italian. The digital edition, Fresh Point Digital Magazine, is an innovative version of the printed magazine that covers topics such as innovation, promotion, logistics, and packaging.