The early summer temperatures have greatly helped kick off the Sicilian melon campaign. As we witnessed last week (click here for more information), the debut has been positive thanks to perfect organoleptic characteristics, as no significant fluctuations were recorded. read more

Ventura, a historic brand in the dried fruit sector, has always been committed to supporting prestigious running events in Italy. This year, in the Ventura Tour 2024, it confirms its commitment not only in the Deejay Ten circuit but also as the official sponsor of the Italian Spartan Team. read more

In the pursuit of a healthy and dynamic lifestyle, fresh fruit proves to be a valuable ally thanks to the vitamins, minerals, and antioxidants it contains: nutrients that can support our muscular system, aiding it in its function. read more

The orange campaign continues at the Il Girasole Cooperative in Paternò, in the province of Catania, with two full months of production still ahead. With the commercial manager Giovanni Scavo, we took stock of the season, starting with the current varieties. read more

March ends with good news. The fruit and vegetable department of the large-scale retail trade is starting to grow in terms of sales, despite the slight deflation caused by the collapse of vegetable prices. Despite the growth in March, the year-to-date trend is still slightly negative. Among the categories... read more

Spreafico Francesco & F.lli, a leader in the fruit and vegetable sector for over 65 years, is ready to introduce to its consumers the expansion of its IV Range assortment with its new product lines. Starting this week, the wellness line, snack line, and kids snack line are now available. read more

Albania is investing in strawberry farming. This is evidenced by the increasing acreage dedicated to this fruit, currently amounting to 200 hectares. Reporting this news is the publication Fruitnet.com, which specifies that the development of the strawberry market has been primarily driven by. read more

After cherries (click here for more information), the first Italian apricots are starting to appear in wholesale markets, as testified by Alberto Curto from Agriroma, operating in the CAR structure in Guidonia: "It has been a few years now that one of our suppliers, located in. read more

Varietal innovation can determine the fate of an entire sector, especially if it manages to overcome limits considered insurmountable up to that point. This is, in summary, the ambition of El Pinar Nursery & Fruits Co, a family-owned company with a history of over 40 years. read more

In recent days, the Court of Cassation has recognized to Puglia's grape producers the right to sell seedless grapes obtained from fields that are properly authorized, without being required to deliver them exclusively to designated packagers. read more

The favorable climate that characterized the autumn months in the Syracuse area has favored an optimal and regular development of Sicilian new potatoes cultivation, a unique product highly appreciated by Italian consumers for its particular quality. read more

The Spanish lemon campaign is nothing short of disastrous. As reported by revistamercados.com, the country is faced with a market that is no longer able to handle the large volumes being produced, and farmers are choosing not to harvest. The remaining fruits on the read more

Marketing is definitely a central theme for our sector these days. The fruit and vegetable system is struggling, and operators are looking for all possible solutions. Offering them a new perspective to tackle the issue has generated a lot of interest. read more

Whether organic or integrated, sweetened or not, single-variety or mixed: VOG Products' new mousse mixes with apple pieces are an excellent example of products that can be customized to suit your preferences. The boxed mousse mixes with tender pieces of apple read more

Once again, sports and nutrition prove to be the winning combination for promoting well-being and are at the core of the project "The Fruit and Sport - Training Starts with Eating," promoted by ITALIA ORTOFRUTTA National Union in collaboration with UISP APS, which aims to read more

In the thirteenth week of 2024, the trends for the GDO (Large Scale Retail) are positive, but the shifted calendar compared to 2023 for the Easter week has impacted the results. In this week, the LCC (Low-Cost Carrier) surpasses the fresh produce department in sales by value, but the deflation of the latter... read more

For years, the Italian origin of fruit and vegetable products has been an important factor for nationals in their purchases, just as small local productions in the territories have also gained equal importance. read more

The Strawberry Contact Group from France, Italy, Spain, and Portugal, gathered in Portugal, composed of representatives from producer and exporter associations, including Freshuelva-Fepex, and officials from their respective administrations, focused on innovation. read more

During the Ordinary General Assembly of the National Association of Spanish Garlic Producers and Merchants (Anpca), held on April 4th, the data regarding garlic cultivation was presented. Specifically, the cultivated area for garlic in Spain has decreased by read more

Lemon juice represents the key to good mood for over 50% of Italians: its scent gives a feeling of lightness and freshness (36.3%), helps to relieve stress (33.1%), and its aroma is able to evoke summer (52.8%). read more