Let's conclude the analysis on the melon campaign's performance by examining the challenges faced by the production sector, after having delved into consumption dynamics (click here to learn more). read more

For over 50 years, the world of pears has been part of the DNA of Spreafico Francesco & F.lli, and this year the campaign for the Fred pear has restarted, the innovative variety that represents a turning point for the Italian pear sector. read more

Next month, Zespri will likely bring to a vote among its associated producers in New Zealand the development of an additional 2,500 hectares of kiwifruit in Italy, France, Greece, South Korea, and Japan. As reported by the NZ Herald, the company needs to obtain the support of the read more

Reaching its sixteenth edition, the success of Fruit Attraction is a recognized fact within the global fruit and vegetable sector, despite being the youngest among international sector events. read more

A total of nine fruit and vegetable products and services participated in the Innovation Hub Awards during the latest edition of Fruit Attraction, supporting their candidacy. A jury, composed of Ana Díaz Pérez, Deputy Director General for Food Quality and Sustainability, evaluated the entries. read more

In the transition from September to October, table grapes undoubtedly represent one of the key products in supermarkets. These two months alone account for over half of the annual sales in the category, reaching peaks of 8-9% share in terms of value in the department. read more

Successful brands, brands that establish themselves in consumer preferences, and brands ready to conquer new audiences with strong and distinctive identities: the entire assortment of VOG - Home of apples, capable of facing the challenges of the markets, took the stage from October 8th to 10th at Fruit. read more

New Factor - for the 2024 Walnut Day - the event that has been celebrating the beginning of the new harvest for over 20 years, opened the doors of the San Martino Agricultural Company in Forlì to tell and make known up close the fantastic world of walnuts. We had the pleasure of attending, not. read more

On the occasion of World Obesity Day promoted by the Italian Association of Dietetics and Clinical Nutrition (ADI), La Borsa della Spesa, the BMTI service and Italmercati Network of Companies, in collaboration with Consumerismo No Profit, emphasize the importance of making choices. read more

A special fair, which takes place right when the apple season is at its peak, allowing VIP Val Venosta to showcase the campaigns of the main varieties and to seize important commercial opportunities. This is how the sales director Joachim Rabensteiner comments on Fruit. read more

Among the fruits considered healthiest, kiwi has carved out a prominent role over the past decade. But let's take a step back. In the seventies and eighties, mass production of kiwi began in Italy, while previously kiwi was essentially considered an exotic fruit. read more

Managing to increase the perceived value of a widely consumed product like the apple is already a complex task in itself, even more so when the challenge involves the most popular variety in Italy: the Golden Delicious. This is a challenge that does not scare Melinda, who is aware of the "responsibilities" involved. read more

The pink apple of the Sibillini, one of the oldest and most characteristic varieties of the Marche region, is currently underway but production is down by 40% compared to last year. The main cause has been the extreme heat recorded since last year, followed by abundant precipitation. read more

"We need to be faster than plant pathology" - this is the quote from Dario Antonante, Product Specialist at Syngenta Vegetable Seeds - which summarizes the commitment that Syngenta puts into Research & Development activities to provide increasingly broad and comprehensive resistance packages. read more

Parasites and phytopathologies are undermining the persimmon harvest in the Valencian Community, which will suffer a 30% loss. These are harsh numbers for an industry that is already struggling. Despite meticulous agronomic controls, the absence of suitable active ingredients and a lack of methods... read more

During the Fruit Attraction event in Madrid, Fairtrade presented the expansion of its offering for more sustainable bananas, which contributes to the income of workers and supports companies committed to ensuring better wages in certified banana plantations worldwide. read more

We are in the final stages of a complicated melon-growing campaign, made difficult to interpret due to increasingly unpredictable weather that has divided Italy in two. read more

In week 39, sales of prepackaged fruit and vegetables show a significant increase, with a trend more than double compared to the previous year. All channels are showing positive signals, except for online sales. Analyzing the data from 2019, a concerning regression is observed. read more

In the United States, specifically in Virginia, Artificial Intelligence is revolutionizing the world of agriculture by creating "towers" of strawberries that grow independently of weather conditions and season. These structures, over ten meters high, enable the production of read more

"If no legal name has been adopted, a Member State cannot prohibit the use of terms traditionally associated with animal products to designate a product containing vegetable proteins." read more