A curious and potentially risky trend is spreading on TikTok: Tadpole Water, also known as "tadpole water," a drink made with hot water, chia seeds, and lemon juice that has captivated Gen Z. But what is it and why is it attracting so much attention? read more

After revealing the ability to describe apples using all five senses, the campaign "A world beyond the apple. European taste experience" focuses on audio and podcasts to delve into and detail new aspects related to this fruit. It does so by telling a story in a. read more

Climate change and extreme weather events, which are becoming increasingly frequent today, cause enormous damage to crops, making it essential to adopt effective strategies to ensure a rapid recovery of productive potential and a restoration of the plants' vegetative process. read more

Managing the shelf-life of broccoli is always a challenge: between weight loss, browning, and unpleasant odors, the risk of having a product on the shelves that does not meet consumer expectations is high. The preservation of broccoli is linked to the characteristics of the product but is often a difficult task. read more

People often complain about the prices being too low in the fruit and vegetable department; so you can imagine our surprise when, a few days ago, we found a price tag inside a supermarket in Milan indicating a value of 132.67 euros per kilogram. read more

The Romagnoli chicory campaign is approaching its conclusion, expected by mid-December, with overall positive results. Filippo Fabbri, from the homonymous farm in Santarcangelo di Romagna (Rimini), and also a member of the Agribologna Consortium, communicated this to IFN as an active witness. read more

In recent years, grapes have been one of the most valued categories both in the fruit and vegetable department of large-scale retail distribution and in traditional channels. Consumer preferences are increasingly moving towards "premium" products, with a growing popularity of Protected Geographical Indication (IGP) grapes and a gradual substitution. read more

Cuneo's fruit growing industry is a concentrate of "specialties", stories, local culture, and territorial identity with extraordinary potential, which needs to be promoted with activities that match the quality of the raw materials. This was highlighted at the meeting at the Castle of Manta. read more

The La Melannurca Campana IGP, after the Mozzarella di Bufala Campana DOP and Pasta di Gragnano IGP, is the denomination that brings the majority of the economic value to the agriculture and food industry in the Campania region. It is an invaluable heritage that must be protected, as inspired by Feolfruit. read more

Pink Lady®, an iconic brand known for its unique and delicious apples, is proud to announce its partnership with Disney, a vital player in the world of children. This collaboration, involving 9 European countries, aims to encourage families to consume healthy products and to... read more

The strawberry farming season is about to start in the areas of Southern Italy, and to understand the production focus of this season, we interviewed Carmela Suriano, Emea director of Nova Siri Genetics. The company based in Metaponto is specialized in strawberry farming activity. read more

Pink Lady®, the famous Italian apple with the heart-shaped sticker, known for its crispiness, sweetness, and quality, presents a delicious Limited Edition for the upcoming Christmas: the "Pink Lady® Christmas Tree", an original Christmas tree to be enjoyed, in collaboration with the. read more

The Special Fruit & Vegetable 2024 event, in addition to reaching the milestone of 25 years, a record for an event in the fruit and vegetable sector, has also distinguished itself with other achievements, starting with over 700 registered participants, including 90 retail chains represented by 120 delegates and a total of 135 brand partners. read more

Extraordinary start for the new season of Ribera Orange Dop, already available from November 18th in markets, at the counters of the best Italian and European fruit boutiques, and in large organized distribution. Among the numerous initiatives of the Consortium for the Protection of Ribera Orange Dop... read more

In the prestigious setting of the 25th edition of the Special Fruit & Vegetables event, organized by IFN in collaboration with Markup, a session dedicated to excellence in the sector took place on November 27th at the Grand Tour Italia congress center in Bologna. read more

At the twenty-fifth edition of the Special Fruit & Vegetable, Fabio Zanesco, CEO of Kikoká, (pictured at the beginning) shared with the audience of professionals the key points of this young project, highlighting its long-term vision and strategies for the future. read more

The IGP Agrumi di Valencia consortium has kicked off the Valencia orange season just before the start of December, the month with the highest sales volume of citrus fruits in European markets. read more

It is the third most cultivated species on the planet, boasting 5000 varieties in 160 countries worldwide. We are talking about the Potato, the symbol product of Macfrut 2025, the fair of the international fruit and vegetable supply chain scheduled from Tuesday 6th to Thursday 8th May at the Rimini Expo Centre. read more

Artificial intelligence will significantly impact the fruit and vegetable sector; in fact, some areas such as supply chain and management are already affected by this technological revolution that is developing at the speed of light and is difficult to comprehend. read more

A journey into the "planet" of artichokes, where industry experts provided an overview of the current market situation, interpreted consumer tastes and demands, and illustrated the efforts of the industry and research to meet an increasingly commercial demand. read more