Yesterday, at the age of 87, Domenico Scarpellini passed away after a long illness. He was a prominent figure in the world of fruits and vegetables. Anyone who has worked in this sector in the last 40 years must have crossed paths with him: besides being the founder and president of Macfrut until 2014. read more

Twenty-five years, a quarter of a century, is always a significant timeframe, even more so for a professional editorial product like the Special Fruit & Vegetable, which, with the 2024 edition, has reached this significant milestone. An important occasion that we have read more

Traditionally, in the month of December, a peak in sales of exotic fruits and imported fruits is expected, thanks to the Christmas and New Year holidays which are the perfect occasion to bring different tastes and flavors to the table. read more

Patate Ruggiero's line, consisting of a selection of professional potatoes, each with its own culinary use, once again reaches the podium this year, winning the QUALITY AWARD 2025, the only quality award in Italy that directly involves Italian consumers. read more

Climate change represents one of the greatest challenges of our time, particularly in the Alpine region where the effects are heavier and faster compared to other areas in Italy. It is a constantly evolving scenario, characterized by increasingly extreme phenomena, as explained. read more

Hm.Clause has deep roots in Sicily, thanks to the innovation that the company has brought to fundamental segments for the Island, such as vegetables and the world of melons. Over the years, it has built a special synergy with this land and its skilled producers. read more

Great success and participation for the first TECHNICAL FORUM dedicated to agricultural mechanization, organized by ARPROMA and hosted by the Agrion Foundation at the Experimental Center for Fruit Growing in Manta (CN). read more

Christmas is just around the corner and for the fruit and vegetable sector, a phase is approaching that should ignite enthusiasm for purchases, or at least, that is the hope. read more

In week 47, LCC's fruit and vegetable sales recorded growth, but the increase in the average price mix masked essentially flat volumes. Among the sales channels, the discount channel is showing growth again, while the large-scale retail sector is facing challenges in terms of quantities sold. read more

Created by the breeder Sakata®, who has successfully introduced it in Spain, Portugal, France, and Northern European countries, the Italian Bimi® broccoli has recently started its commercial season. read more

According to the 22nd Ismea-Qualivita Report, there is a love-hate relationship between the fruit and vegetable sector and the PDO-IPG-TSG certifications. The love is seen in the record number of certified products from our sector, a total of 126 (including cereals but in a minority share) which is more than read more

iSuccosi once again confirm themselves as one of the most beloved orange juice brands by Italians, winning this year's prestigious quality award, the QUALITY AWARD 2025, now in its tenth edition. The QUALITY AWARD is given to widely consumed products. read more

The conference promoted within the Novarancia Project, measure 16.1, on Innovative Technologies and Sustainable Citrus Farming took place on Tuesday, December 3, 2024, at the Conference Hall of CREA in Acireale. The event saw a strong participation of professionals, producers, university professors, and stakeholders. read more

Peaches, nectarines, grapes, and clementines were the protagonists of the first four roadshows of the Enjoy Sweet Fruit project. Through the activities of the information and promotion campaign promoted by OP Armonia and co-financed by the European Union, the first events took place. read more

A few months after obtaining the PGI designation, the cauliflower from the Piana del Sele is starting to get serious: commercially, an agreement has been reached with the Grande Bellezza Italiana, which will promote the product in the Italian retail market, while communicatively a spokesperson has been chosen. read more

Avocado has now entered Italian homes and has won over both adults and children. F.lli Orsero has decided to dress it up for Christmas with a gift package reminiscent of the classic gingerbread houses. read more

At its fifth edition, Marca Fresh once again confirms itself as a major event for the fruit and vegetable sector, bringing together over 50 exhibitors in a space that reaches 1,000 m² this year. The format, born from the synergy between BolognaFiere and SGMARKETING, a marketing consulting company, is gaining momentum. read more

The Lega Basket Serie A (LBA) is pleased to announce a new collaboration with Dole Italia, a leader in the production and distribution of premium quality fresh fruit. Dole Italia will serve as the Platinum Sponsor of the Serie A Unipol 2024/2025 Championship and Playoffs, as well as the Gold Sponsor of the... read more

As part of the activities to stimulate and boost the consumption of fruits and vegetables and increase awareness of the organized fruit and vegetable sector, Italia Ortofrutta – Unione Nazionale is implementing the project "Ortofrutta Experience" - Open Day of Producer Organizations (P.O.). read more

In Alto Adige, the apple harvesting season ended just a few days ago, allowing us to now look ahead to the continuation of this campaign, thanks to the indications provided by Kurt Ratschiller, Commercial Director of VIP Val Venosta. "Envy" was the last variety harvested by our. read more