It is born from the collaboration between Pink Lady® and OPI FRUTTA a brand-new snack 100% Pink Lady® apple freeze-dried, recently launched on the market. This product, the result of the innovative company OPI FRUTTA, promises to redefine the concept of healthy and tasty snack thanks to its technology. read more

The ninth edition of "i Limoni per la ricerca®" has started, a project by the Umberto Veronesi Foundation ETS realized exclusively with the Benefit Company Citrus l'Orto Italiano, which funds the work of doctors and researchers who have chosen to dedicate their lives to research. read more

"We live in a time where greenwashing is still widespread, but I believe it is destined to disappear. Change is inevitable, we will not go back, it seems like we are seeing what happened in the 80s with the mandatory helmet laws. At the beginning, many looked for shortcuts to..." read more

A team of researchers from Cornell University is exploring a potential breakthrough in the fight against fire blight, one of the most serious diseases affecting apple orchards around the world. The investigation is focusing on wild North American apples - as reported on. read more

It is not a reissue of the famous horror film by Dario Argento, nor does it have anything to do with Goblin, who wrote the soundtrack, but it is the rediscovery of red oranges by European consumers. read more

A revolutionary idea for agriculture comes from biotechnology: here is BeadRoots, a startup that uses natural hydrogels derived from algae to reduce water waste, improve soil fertility, and increase crop yield, as reported by cibotoday.it. Angela Bonato. read more

Once again this year, Dole Italia, a leader in the production and distribution of high-quality fresh fruit, is joining forces with the young talents of the Gioventù Grigiorossa Cup 2025, the tournament organized by U.S. Cremonese that combines passion for soccer and personal growth. read more

Eating grapes could have beneficial effects on muscle health, particularly during aging. This is suggested by a study conducted at Western New England University (WNE), partially funded by the California Table Grape Commission. The research, as reported by fruitnet.com, found that read more

Last Sunday, the well-known TV show "Linea Verde" told the story of the feast of Saint Agatha in Catania, one of the most impressive religious events in the world, which attracts over a million people every year including devotees, tourists, and the curious. A unique opportunity to discover the wonders of read more

The cultivation of processing tomatoes must face an important agronomic challenge under the best conditions: ensuring a balanced supply of nutrients, avoiding both excesses and deficiencies. Among the key elements for the optimal growth of plants, nitrogen and read more

In recent years, we have repeatedly written about the surge in fruit and vegetable imports in contrast to a relatively stable or underperforming export (click here and here for more information). But which countries have benefited the most from this trend? read more

After a long process, which required the submission of dossiers and information, and thanks to a constant commitment also from the ministerial side, the approval of the protocol that allows Italian companies to export both varieties of prunes to Brazil is official. read more

The European Commission is reportedly ready to discard the Nutriscore system after its extension to the entire EU was blocked by a group of countries led by Italy. The leak comes from a French radio station, which examined a EU document where the responsible party was mentioned. read more

Spotlights dedicated to blueberries in the new episode of Macfrut Academy, focusing on technologies and packaging. Join us on Thursday, March 6th at 5:00 PM (Italian time) for the second video lesson dedicated to one of the most dynamic products in the global fruit and vegetable industry. The berry supply chain. read more

According to the latest report published in January by the USDA (click here for more details), global lemon production for the 2024/25 season will decrease by 6%, reaching 10.2 million tons. There will be a shortfall of approximately 651,000 tons of product due to... read more

Exotic flavor for the best gelato cup in Italy, saffron and blueberry gel for the best praline, and gluten-free, lactose-free citrus-scented tiramisu from Sicily: these are the winning proposals of the National Pastry Championships in their respective categories. read more

"The demonstration last Friday of the tractors is yet another sign, if it was needed, of a state of suffering in the agricultural sector. And the Polesine area is no exception, especially regarding certain types of crops such as cereals, soybeans, corn, and fruit farming." read more

Approximately 200 fruit growers and agricultural operators attended, on Friday morning in person in San Michele all'Adige and via live streaming, the 28th edition of the Fruit Technical Day organized by the Edmund Mach Foundation in collaboration with the Melinda Consortia. read more

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Elegant, uniform, productive, easy to work with, and long-lasting. This is the profile of Achille* F1, the new fennel variety from Cora Seeds (CRX 14447 selection) currently being harvested in the most suitable areas of Southern Italy. read more