Ortoverde hits the mark and launches an innovative line of IV Gamma microwavable vegetables, soon available on the shelves of major retailers. read more

Fruit rich in pectin could become a valuable ally in the prevention and treatment of chronic diseases, as well as supporting cancer therapies. This was revealed by a study conducted by researchers at the Brazilian Food Research Center (FoRC). read more

After months of negotiation, the process for the agreement for the management of the upcoming transformation campaign in the Central-Southern Italy Basin has been completed, with the definition of the average reference prices for tomatoes based on the Area Framework Contract signed last February 11th. read more

The woolly apple aphid, Eriosoma lanigerum, is a parasitic insect of apple trees that has been present in South Tyrol for over a hundred years. It is defined as a "phytophagous" insect, as it feeds on the plant's sap, damaging its tissues. Infestations can cause significant damage to the trees. read more

During the 76th annual meeting of Fruitimprese, in addition to the institutional reports (Click here for more information), a roundtable discussion among industry experts was held to engage in constructive dialogue on current issues related to the sector. Moderated by Silvia Marzialetti, read more

During Holy Week, The Shopping Bag, the weekly service created by BMTI and Italmercati Business Network, in collaboration with Non-Profit Consumerism, offers useful tips for purchasing fresh, seasonal products without sacrificing savings and sustainability, even during. read more

Rijk Zwaan is proud to announce the opening of a new facility in De Lier, the Netherlands. This expansion further enhances the company's capacity for vegetable breeding, seed cleaning, processing, storage, and packaging, allowing it to meet the growing demand from. read more

Zespri Kiwifruit, a New Zealand company that is a global leader in the production and marketing of kiwifruit, is expecting another year of growth in Europe, with the first shipments en route to the ports of Zeebrugge, Tarragona, and Vado, scheduled to arrive by mid-April. read more

At the 76th annual assembly of Fruitimprese, President Marco Salvi wanted to bring the entire institutional framework to the debate, from Minister Lollobrigida to European Commissioner Fitto, passing through the Ministry of Health, with its general director at the Department of Hygiene and Health. read more

In these months, the Italian wholesale markets are in a transition phase, suspended between a lackluster winter season and the anticipation of full spring, which traditionally brings a breath of vitality thanks to more requested and performing references. read more

In Calabria, a land known for fennel production thanks to an ideal microclimate of mild winters, good ventilation, and a balanced ratio of sunlight and humidity, a new variety is emerging that is revolutionizing winter cultivation: Traiano fennel. read more

When it comes to healthy eating and weight loss, fruits play a significant role - as reported by Men's Health. Among the many fresh foods available, some fruits stand out for their effectiveness in promoting weight loss. Let's discover together the best ones. read more

The varietal innovation of the strawberry branded Nova Siri Genetics proves to be ready to face the increasingly complex challenges involving, on one hand, agricultural production, and on the other hand, the dynamics of an ever-evolving market. read more

There is an island in Japan that has made onion cultivation its greatest pride and a real tourist attraction. It is the island of Awaji, famous for the production of sweet and juicy onions grown in a particularly fertile volcanic soil. read more

Dole Italia, a leader in the production and distribution of premium quality fresh fruit, recently launched its latest commercial initiative in Italy. The company is now marketing the "Plátano de Canarias IGP" on the peninsula, the first organically grown banana produced. read more

A day dedicated to direct knowledge and connection with the territory. Basilicata hosted the first stop of the 2025 Ortofrutta Experience, the itinerant project promoted by Italia Ortofrutta - Unione Nazionale, aimed at providing a close look at the work of organizations. read more

Dulcis™ success at the 2025 Mediastars Awards, among the most important events in the advertising, design, and digital world in Italy. The website of the sweet green kiwi, created by Linxs, the creative agency of the Pubblisole group, has won four prestigious awards. read more

In a recent article by Alfonso Bendi (click here), it has emerged clearly that yellow kiwi is among the favorite fruits of Generation Z - composed of those born between the mid-1990s and 2010. A clear success that we wanted to delve into together with Federico Milanese. read more

Heritable Agriculture, Paul J. Mastronardi, and the CIV (Italian Nursery Consortium) are proud to announce a partnership for the development of an advanced genetic improvement program for strawberries destined for cultivation in greenhouses and soilless environments. This triple... read more

Bananas confirm their position as a cornerstone of the fruit and vegetable department, as highlighted by the analysis of the Agroter Fruit and Vegetable Monitor, which - for the month of April - paints a decidedly positive picture of consumption trends. Despite the prices in the retail sector read more